Report: Facebook Was Profitable in 2009, with Revenue Up to $800M

Facebook doesn’t publicly disclose its annual revenue and profit numbers. But the latest report, from Reuters, says it made up to $800 million in total revenue for 2009, with profit in the “tens of millions of dollars.” This number is higher than previous estimates, which have ranged as low as $500 million.

Why the wide range in estimates? From the report:

“They are downplaying their performance,” one source said, adding that 2009 revenue was more than double the previous year’s total. “There’s no upside in getting people’s expectations high, it’s always better to go low.”

Past reports put company revenue at $280 million to $300 million in 2008. We have estimated that Facebook made between $600 million and $700 million in revenue for 2009, mostly from growth in brand and performance advertising revenue. This year, we expect it to make up to $1.1 billion, largely through advertising. Facebook’s revenue from virtual goods has not been notably high, but that could change this year due to its efforts to make Credits the main virtual currency on its developer platform. Other estimates have pegged Facebook’s revenue growth to be as high as $2 billion.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Report: Facebook Was Profitable in 2009, with Revenue Up to $800M”

  1. Обзор MMO-новостей за прошедшую неделю (12.06-18.06) | Новости игровой индустрии says:

    [...] По неофициальным данным, предоставленным агентством Reuters, доходы Facebook в 2009 году составили более 800 млн. долларов, а прибыль компании составил несколько десятком млн. долларов. В прошлом году доходы компании оценивались в районе 500 млн. долларов. Источник [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

HowAboutWe
Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Webmaster

County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us