Surprise: Android Has More than 7 Million Facebook Users

Over the past couple of months, Google’s Android mobile operating system has made significant headway, both in the public and in the tech world, with reports showing Android sales catching up to the iPhone. Yet we’ve also seen multiple sources note that Android has not succeeded on Facebook.

That judgment has been based on the stats for Facebook’s Android smartphone app. At right, you can see Facebook’s own monthly active user measurement for Android, which led to the confusion. By appearances, the Facebook for Android app has only 68 monthly active users.

We’ve checked in with Facebook about the Android app, and gotten the real story: the mobile app has over six million MAU. In combination with the HTC Sense app, which is mostly used on phones with Android as an underlying platform, Android has well over seven million MAU on the social network.

This is significant not only for Facebook, which wants to encourage smartphone use, but as a measure for the overall smartphone market, in which sales numbers often must be estimated. Let’s see how the Android apps stack up against competing phones:

There’s actually a distinct possibility that Android has even more users on Facebook than we’re estimating, because Mobile, which you see above with almost 20 million users, is a catch-all app for feature phones. Any number of Android users could have set up to use this app instead.

So, going strictly be the numbers above, Android appears to be at least a fifth the size of the iPhone.

Seeing the true user numbers for Android gives new perspective to Facebook’s recent decision to release an Android software development kit. When Android was initially released, Facebook didn’t do anything with the fledgling operating system, and an executive even reportedly insulted Android. But for several months, Facebook has had an inside view onto the platform’s growing significance.

One more interesting data point to note: judging by the HTC Sense app, Android users tend to spend more time than any other smartphone group on Facebook. This AppData graph is for DAU as a percentage of MAU, which measures how many users come back daily:


That 70 percent DAU / MAU beats the iPhone’s 52 percent or the BlackBerry’s 59 percent by a significant stretch. It could be that Android users tend to be average consumers who use Facebook often, while the BlackBerry is used by the business crowd and iPhone users have a broader sampling of other apps to use, like Foursquare.

Unfortunately, the Android app appears to be buggy in more than just its stats; users have been complaining about connection problems for several weeks. But with such strong user numbers, we wouldn’t be surprised to see both Facebook and Google put more emphasis on working together in the future — at least in this limited context.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

5 Responses to “Surprise: Android Has More than 7 Million Facebook Users”

  1. Surprise: Android Likely Has More than 7 Million Facebook Users says:

    [...] Continue reading on Inside Facebook. To dig deeper into the social gaming market, check out our new report: Inside Virtual Goods: [...]

  2. Android tiene más de 7 millones de usuarios activos en Facebook | Facebook en español says:

    [...] Vía | insidefacebook [...]

  3. Android tiene más de 7 millones de usuarios de Facebook | Marketing en Internet, Posicionamiento web y mucho más says:

    [...] InsideFacebook ha anunciado hoy que Google Android ha aumentado hasta 7 millones de usuarios de Facebook. Significando esto que Android está poco a poco alcanzando al iPhone. [...]

  4. » Spring Creek Group :: Blog – Stats & Info in Bullets: SCG’s Weekly Social Media Digest Volume 1 says:

    [...] Android has more than 7M Facebook [...]

  5. How many Facebook mobile users are on Android? - Quora says:

    [...] users at >35 mil and Android Facebook users at 7.7 mil. Anyone have more recent numbers? http://www.insidefacebook.com/20…  Add AnswerBIU     @   Edit Link Text Show answer [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us