Facebook Insights Analytics Tool Officially Launches

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Eric Eldon•Jun 7th, 2010

Applications, Business

Facebook showed off an improved version of its Insights analytics dashboard at its f8 developer conference, that includes more granular ways to view traffic to Pages, applications and other web sites. While this version has been live for some users since the the conference, it is now officially live.

The highlights, briefly (see our in-depth look from April, for more). Facebook folded together existing Insights services for Pages and apps, and added the domain tracking service so people can see the new social plugins. It revealed much more data than previous versions, like referral traffic to an app from from ads. And, it provided new graphs to make it easier for people to analyze trends in their traffic. It also, as before, is allowing developers to programmatically access far more information through its platform — meaning developers can do full analysis on their own, or with the use of third-party software.

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4 Responses to “Facebook Insights Analytics Tool Officially Launches”

1. Facebook rolls out Improved Analytics for Websites, Applications, and Pages | Hilinsky Consulting Social Media Blog says:
   June 7th, 2010 at 9:16 pm

   [...] Click here to see a post from insidefacebook.com [...]

2. Google Analytics and Facebook Fan Pages | Jeca Designs says:
   June 9th, 2010 at 9:39 pm

   [...] draw in more fans through Facebook advertising. Unfortunately, I was aware of the limitations that Facebook Insights provides for fan page administrators. Facebook Insights can display demographics and interactions [...]

3. bernetblog.ch » Blog Archiv » Nützliches bei Twitter, Facebook und LinkedIn says:
   September 8th, 2010 at 2:13 am

   [...] Einsichten ins Facebook-Innere Das neue Facebook Insight Dashboard misst die Aktivität auf Facebook-Seiten, Applikationen und externen, in Facebook integrierten Webseiten. Für Administratoren eine Erleichterung, da Facebook-Aktivitäten an einem Ort abgerufen werden können. Nützliche Werkeuge für Webseiten-Betreiber und Applikations-Entwickler: 1. Grafiken von Interaktionen über eine bestimmte Zeit, 2. Nutzerzählung aufgeteilt in demographische Merkmale, 3. Zählungen der gesamten User-Aktivitäten. [...]

4. Cercetare in retele sociale: puncte forte si puncte slabe | Online Research Blog says:
   September 14th, 2010 at 3:09 am

   [...] de analiza si research oferite chiar de creatorii retelelor sociale (cum ar fi de exemplu Facebook Insights sau Facebook Questions) pana la instrumente de research ale dezvoltatorilor din intreaga lume [...]