The Facebook Marketing Bible – June 2010 Edition Is Now Available
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The Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to understand and get the most out of the increasingly sophisticated marketing opportunities on Facebook.
Now, as Facebook continues to roll out exciting changes affecting brands and websites of all sizes, this leading resource and tool is updated and more essential than ever before. The newly revised and expanded June 2010 edition is now available.
The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.
In addition, Inside Facebook is happy to announce that through June 30th all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms). Now that Facebook has crossed the 400 million active user mark, there’s never been a better time to reach your target audience inside Facebook.
The June 2010 edition includes updates on the following topics:
- Detailed updates on Facebook’s recent upgrade to its Insights analytics dashboard for Page administrators and app developers. Ever since Facebook redesign its Pages, brands, celebrities, and small businesses have been showing increased interest in managing their Page and publishing to the Facebook Stream. The upgraded Insights dashboard should equip Page managers to do a much better job.
- The future of sharing on Facebook. Facebook has recently announced and begun rolling out simplified privacy controls, including changes to the privacy control user interface, the option to make Pages private, and more. We review these changes and what they could mean for Page owners and marketers.
- A detailed breakdown of Facebook’s five new social plugins, what they mean for site owners, and early results. Along with its Open Graph protocol, Facebook announced five new social plugins designed to help websites boost virality and user engagement by leveraging Facebook’s existing services. The Like button, the Activity Stream plugin, the Recommendations plugin, the Facebook Login plugin, and the Social Bar plugin each have the potential of changing how your users interact with your website, and how your website gains distribution on Facebook. We take a close look at each of these plugins and how brands and sites can make the most of them.
- Updates on Credits, Facebook’s universal virtual currency program. Facebook Credits are intended to decrease transaction friction and increase the volume and quality of transactions in Facebook’s gift store and for apps on its platform. The June edition includes a detailed overview of the Credits system, including what widespread adoption could mean for brand marketers as well as developers.
- The latest updates on Facebook’s advertising tools, including ads for Page status updates, per-post insights, conversion tracking, and powerful new targeting features. Facebook’s Ads Manager has made Facebook Ads more efficient to use than ever before. Now, with thousands of additional cities included in local ad targeting, plus Facebook’s “connection” targeting, “friends of connections” targeting, birthday targeting, and time scheduling tools, advertisers now have the ability to reach their target audiences in more targeted ways – and measure them with Facebook’s improved per post insights. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
- New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
- Plus, more updates on making it easier to remove applications, what that means for marketers and developers, and more.
The Facebook Marketing Bible is also available in French, Spanish, Italian, and print.
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For those interested in learning more, click the purchase link above. The price is $95, or $295 with 12 months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!
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