Royal Dutch Airlines Has a Fast-Growing Facebook App For Making Your Own Luggage Tags

KLM Royal Dutch Airlines has created an interesting Facebook gimmick for fans in Europe that not only helps the company with its branding with the help of Icemedia, but also incorporates users’ Facebook photos. Using the company’s application FreeLuggageTags, users may create luggage tags from Facebook photos, pre-designed KLM tags or upload a photo for customized luggage tags featuring a KLM logo.

We’ve written about the marketing efforts of different airlines on Facebook previously, what we found was that most stopped short of selling tickets but engaged in a variety of other promotions. Southwest Airlines most notably has given away free tickets on Facebook before, and while KLM isn’t giving away tickets, the company does seem to take its presence on the social network very seriously. The Wall of KLM’s Page is cluttered with responses from administrators thanking customers, wishing them luck and giving them travel advice.

KLM seems to be heavily promoting the app, it’s currently the default tab when visiting the airline’s Page, and consequently we’ve seen some good growth both in the number monthly and daily active users.

The app is very easy to use and pretty self-explanatory.

Once you allow permission the app walks you through the step-by-step process of designing your luggage tag and view tags previous users have created. You can use a Facebook photo, one of KLM’s pre-designed tags or upload another photo. Then you have a chance to edit the photo, rotate or enlarge it for example and then you enter your information to receive the set of two tags in the mail (free shipping).

Unfortunately for people in the U.S., the tags are only offered to people living in Austria, Belgium, Czech Republic, France, Germany, Hungary, Italy, Ireland, the Netherlands, Poland, Portugal, Romania, Spain, Switzerland, Turkey and the United Kingdom. However, given that the Netherlands-based airline partners with the Paris-based Air France, it makes perfect sense that KLM is trying to spread luggage tags with its logos throughout Europe, where its biggest customer base is located.

KLM’s app seems to be a happy marriage between how a lot of photo companies are trying to profit off creating products with Facebook photos and good old fashioned free products with the company logo. In KLM’s case, however, the result seems to be particularly successful because it’s not only attractive and very pertinent to the services the company offers, but it’s also practical and so more likely to be used and seen by Facebook users’ (real life) friends.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

4 Responses to “Royal Dutch Airlines Has a Fast-Growing Facebook App For Making Your Own Luggage Tags”

  1. John says:

    I live in the US and was able to order the luggage tags yesterday.

  2. Royal Dutch Airline gives passengers a surprise says:

    [...] has previously proven its social media savvy with a popular Facebook application allowing users to create luggage tags using their Facebook photos. In 2006 the company had another [...]

  3. Why I Hate Air CanadaChristopher Ross | Christopher Ross says:

    [...] is making headlines as well, for amazing customer service, stunning FourSquare use, award winning Facebook applications, brilliant customer service and award winning viral [...]

  4. KLM Fills Miami Flight Using Twitter « Corina Mackay says:

    [...] networks was used to organize personalized gifts for travelers in the KLM Surprise promotion, and a popular Facebook application was created to allow users to create luggage tags using their Facebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us