Facebook Now Testing Sending “Like” Window Stickers To Local Businesses
Facebook has started using an old-school marketing tactic to get local businesses to promote their Facebook Pages to customers more visibly on the physical premises: It is asking business owners to post stickers on their windows, with a call-to action directing users to “Like” their Facebook Page. The sticker includes SMS instructions and the Page’s URL.
The sticker (see screenshot) and a copy of a letter from Facebook director of product marketing, Tim Kendall, were recently obtained by Mashable. The letter to the Museum of Making Music encourages businesses to put up the sticker by reminding them that “businesses that promote their Page off-Facebook tend to see a 20% greater increase in connects,” and by offering them a $25 coupon for buying Facebook ads. The ads, of course, are partly what this is about — Facebook wants to on-board local businesses via these stickers, coupons, etc. in order to get them buying ads to get even more fans.
There are other interesting ideas one could see Facebook doing in this direction. If it rolls out a way for local businesses to provide their location on their Pages, Facebook could ask users to “check in” to these businesses — essentially turning Pages into a more interactive format for businesses and users to interact. As Foursquare and other location-based services work now, Pages could serve as a vehicle for coupons and other real-world rewards based on things like the number or timing of check-ins. It’s not hard to imagine a Facebook sticker on a store window saying “check in here to get your coupon on Facebook.”
For now, though, the stickers are just an experiment. We asked Facebook and this is what it said: “This is currently a test with a small number of businesses. We’ll share more details with you as they become available.”
April 30th, 2010 at 11:52 am
Our business would love to be apart of the “test” group. How can we get window stickers?
May 3rd, 2010 at 3:52 am
[...] Inside Facebook – Facebook Now Testing Sending “Like” Window Stickers To Local Businesses [...]
May 26th, 2010 at 2:31 pm
Is Facebook okay with us printing these on our own? They allow business/organizations to use their logos already…
July 10th, 2010 at 1:36 pm
Our business would also be interested in a window sticker!!! If we are able to obtain one please contact us via email.
September 15th, 2010 at 8:13 am
Has anyone found out if you can request the Facebook sticker? I would love to get one!
October 4th, 2010 at 8:18 am
We also would love to have Facebook stickers for our door and counter. Please let us know how to go about this.
Thank You
Shari
Hoard Chiropractic Clinic
October 4th, 2010 at 7:11 pm
LazyPaw Animal Hospital would really love to have a facebook window decal for our clinic. Please let us know how to get one! :)
October 14th, 2010 at 7:46 am
our business would love to advertise in our window that we are featured on facebook.
October 14th, 2010 at 7:47 am
please may you send us one :)
October 29th, 2010 at 12:55 am
I am wanting 3 facebook f stickers for my car so I can advertise my facebook business page, how can I get them? I have seen them on cars.
Thank you
November 15th, 2010 at 6:48 pm
ssssss
January 15th, 2011 at 1:40 pm
how are we able to obtain one ?
January 17th, 2011 at 1:25 pm
How do we get stickers for our front windows??? Thanks
January 19th, 2011 at 7:17 am
i need facebooksticker, how i get some
January 23rd, 2011 at 5:28 pm
Could you please advise where we might get a facebook sticker for our front window and one for the car?