Mexico Led, But Brazil Gained as Facebook Growth Accelerated For Latin America in March

Mexico once again led the pack in growth on Facebook in the month of March. Our numbers from February showed the country gaining 920,900 new users, and the rate has hardly diminished at all this month with an impressive 885,400 new monthly active users joining in March, according to the latest Facebook Global Monitor data from Inside Facebook Gold.

But the real star in March was Brazil, which broke out with 14.7 percent growth in its user base, adding 463,080 new users, some 179,400 more than in February . Fewer than two percent of Brazil’s population is currently on Facebook, but its growth appears to be accelerating — potentially bad news for Google’s Orkut, which is dominant only in Brazil and India.

Argentina also grew much more strongly in March. Unlike Brazil, though, Argentina has a high proportion of internet users — 22.3 percent, to be exact. Only Chile, which gained several times as many users in March than in February, has a higher penetration in the region, at 37.2 percent.

On the whole, every country within the Latin American region, including the Caribbean, either maintained or increased its previous-month growth. We’ve broken out the top 10 below:

Latin America now has over 50 million users out of its total population of over 400 million (including Mexico and the Carribean). That gives it a penetration of around 10 percent, which is expected to nearly double over the coming year. Note that this data comes from our Global Monitor report, which provides in-depth info on 98 countries, but its original source is Facebook itself, which often runs on a delay of several weeks.

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9 Responses to “Mexico Led, But Brazil Gained as Facebook Growth Accelerated For Latin America in March”

  1. Montserrat Hernandez says:

    Facebook se ha convertido en mi instrumento esencial para la comunicación a diario, no solo par la vida social, sino tambien laboral. El valor agregado de poder compartir mis opiniones con toda la red, y a la vez retroalimentarme de sus comentarios y sugerencias es de vital importancia para la comunicación. Facebook ha revolucionado la intercomunicación. Saludos, Montserrat Hernandez

  2. JOSEPH R. MCGOOKIN says:

    Recently you advised me that you removed a photo from my profile because it was offensive. I acknowledged that I received FB’s notice, but you did leave any room for rebuttal. The photo to which I think that you were referring to was innocent and sweet commemorating a time when my nephew was a toddler and I was a young father.
    His mother took this picture in 1980 while she and my nephew were living with me after my sister’s separation from her first husband at that time. I object to the complaint and dismiss the complaint coming from a disturbed person. Remarks from others were positive with a very educated young woman comparing it to a famous, classical painting by an European artist.
    An apology to me is in order from your administration.

  3. AlexG says:

    A new program allows you to change your facebook layout. To learn more click name above.

  4. Crescimento no Brasil: Facebook projecta sombra sobre Orkut ← Diário2 says:

    [...] Eis abaixo o quadro produzido pela Inside Facebook: [...]

  5. Facebook no Brasil: 3,6 milhões de cadastrados | Vida em Rede - Rafael Sbarai - VEJA.com says:

    [...] Impulsionado por mudanças visuais em sua página inicial e novas funções de interação entre amigos, o Facebook atingiu a marca de 3,6 milhões de brasileiros cadastrados no mês de abril, segundo relatório divulgado na quinta-feira pelo Inside Facebook. [...]

  6. México y Brasil, los países con mayor crecimiento de usuarios Facebook en América Latina | Facebook en español says:

    [...] Vía | insidefacebook [...]

  7. cris says:

    facebook will never lead in BraziL!! forget it!iam brazilian

  8. cris says:

    o orkut é só para nós brasileiros. Facebook never in Brazil

  9. Comodismo - Orkut vs Facebook says:

    [...] junto às classes A e B, que estão migrando lentamente do Orkut. Outros números, divulgados pelo Inside Facebook também apontam esse crescimento no Brasil. Enquanto o Facebook soa como um espaço [...]

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