Facebook Announces Open Graph API and 5 New Social Plugins at f8

Today at f8 in San Francisco, Facebook CEO Mark Zuckerberg just announced new details of the Open Graph API and protocol, as well as several new plugins for websites to increase virality and engagement through Facebook services..

Facebook’s 5 New Social Plugins

1) The Like button is the simplest social plugin. No login is required, and it will run in an iframe. Even if you’ve never visited CNN before, you’ll get social context when you visit the site. Now, when users show up to sites that use it, you can see which of your friends like the site, or have engaged with it recently, without the site knowing anything about you. And when users like anything, it automatically gets added to the list of things they like on their profile.

2) The Activity Stream plugin is like a filtered view of the News Feed containing updates just from your site. It’s also just one line of code.

3) The Recommendations plugin provides suggestions for things your users might like. The algorithm is based on both the collective mutual interests of all your site’s users, as well as the user’s personal friends.

4) The Facebook Login plugin works like the existing Facebook Connect login button, but now also shows users photos of all their friends who have already joined the site.

5) The Social Bar plugin is a comprehensive toolbar that includes the Like button, friends who like the site, and Facebook Chat.

Open Graph Protocol

Facebook’s Bret Taylor also just announced the Open Graph protocol, a new way of structuring data on the web with semantic markup. For example,

<meta property=”ob:movie” value=”The Godfather”></meta>

represents the movie “The Godfather”. When that object is marked up on a website, Liking it will place it in the right place on the user’s profile, and mousing over it in the feed will show a hovercard that links to the source object off Facebook.com – for example, IMDB.

In addition, publishers who use the Open Graph markup will be able to publish updates to users after they Like the object on their site. More details on that shortly.

Graph API

Finally, with the Graph API, developers will able to get information on any object in the Facebook graph. With the Open Graph, each object has a unique ID. You can download the JSON representation of any object in the graph simply by going to:


where ObjectName could be a user or Page ID (like justinsmith or Starbucks), and ObjectType could be photos, videos, notes, etc.

Facebook is also giving developers a new search API, and will be reimplementing authentication on the OAuth 2.0 standard. We’ll have more details shortly.

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Leave a Reply

26 Responses to “Facebook Announces Open Graph API and 5 New Social Plugins at f8”

  1. Facebook keynote at F8 promises big changes « says:

    [...] Insidefacebook.com coverage here. [...]

  2. Facebook Launches the Open Graph At f8 — Our Coverage says:

    [...] to check out  our ongoing coverage over on Inside Facebook. Here are our stories up to this point: Facebook Announces Open Graph API and 5 New Social Plugins at f8 Facebook Removing 24 Hour Caching Policy on User Data for Developers Live-Blogging Facebook’s [...]

  3. Jamie Ellis says:

    I wanted to know more/ see about location

  4. f8: Facebook übernimmt das Netz » netzwertig.com says:

    [...] Facebook Announces Open Graph API and 5 New Social Plugins at f8 [...]

  5. boo says:

    This also exposes all the hidden friend information if you have a oauth token. So even if you have hidden your friend list on your profile, a stalker can easily pull this information.

    To try, go to http://developers.facebook.com/docs/api

    Click on the link that says https://graph.facebook.com/btaylor

    It’ll take you to a link with a long URL with a token etc.

    Replace btaylor with the username/id you want to track along with friends such as https://graph.facebook.com//friends?reallylongtokenstring.

    You now have access to all the friend info, even if your privacy settings do not allow for it.

    What FB has done here is provide a thin veneer of supposed privacy.

  6. Will They “Like” Your Organization says:

    [...] media giants reach into making the web more social.  The team at Facebook has developed the Open Graph API allowing site developers the ability to add the Facebook “Like” feature (commonly used [...]

  7. Sam says:

    I can’t find anything nor did I hear it in the keynote, is there an idea when the social bar plugin might be available? It’s not posted here yet, http://developers.facebook.com/plugins.

  8. Eric Eldon says:

    Hey Sam, we have a line in to Facebook about the social bar. We’ll do a post when we hear back.

  9. The Facebook Like Button Plugin for WordPress – Heal Your Church WebSite says:

    [...] Facebook Announces Open Graph API and 5 New Social Plugins at f8 [...]

  10. Shiela says:

    I’ve added the New Like Button-Social Plugin to my website. I already have 29 people who have said they “like it”, this was within an hour. So now, how do I find out who the 29 “likers” are?

  11. Dean Petes says:

    Great article – it was helpful in that it gave me material and motivation to write a wordpress plugin for the Like button.

    You’re on my RSS feed – keep up the great posts!

  12. » Tempting f8 uncut donut says:

    [...] new shiny toy/feature that is released in the market, the hype around Facebook’s Open Graph, released at the f8 conference a couple of weeks back, is perhaps justified, if one looks at the potential [...]

  13. Inside Networks’ f8 Coverage Roundup: Open Graph, Credits, Analytics, Mobile and More says:

    [...] Facebook Announces Open Graph API and 5 New Social Plugins at f8 [...]

  14. It’s a Facebook world after all - Social technology and how it defines people, marketing and business says:

    [...] April, Facebook announced several major initiatives that will see Facebook weave it self into and across the web. [...]

  15. Top Likes – off-the-radar virality? « j.lowe says:

    [...] Ever since Facebook released its Like Button and other Open Graph Plugins for the world wide web in April, the focus has been on major companies, such as CNN and Levi’s, which were some of the very [...]

  16. Weaving website design with Facebook Like bar | User-Centered Design - Kelikuru.com says:

    [...] designing website or creating new blog post, TG recommends my friends to use the popular Facebook “Like” bar to help pushing contents to your friends’ facebook, building links and increase your web [...]

  17. Why hasn't Facebook released the "social bar" for chat on any website that was announced in April 2010 at f8? - Quora says:

    [...] released the "social bar" for chat on any website that was announced in April 2010 at f8?http://www.insidefacebook.com/20…Cannot add comment at this time.  BIU     @   @ [...]

  18. How To Make Your Site More Social With Facebook | SoftSupplier says:

    [...] via Facebook and their personal information will be loaded on your site in an instant. With the Graph API plugin, the users on your site could create for themselves a true online experience, because they can [...]

  19. Facebookowy przycisk Lubię to! skończył roczek. Czy naprawdę zmienił świat? says:

    [...] od roku.GA_googleFillSlot("blo_banner_middleText_468x60");21 kwietnia 2010 roku na konferencji f8 Facebook przedstawił przycisk Like/Lubię to! i plugin, który administratorzy mogą dodawać [...]

  20. Quelle idée, quel succès… — Etienne Delagrave says:

    [...] comments One year ago today at the f8 conference, Facebook released the Like button, its Open Graph social plugin for showing affinity for content [...]

  21. Facebook y su “Me gusta”, curiosidades de un botón que cambió la manera de relacionarnos | Tuiter.com says:

    [...] Gusta” cumplió el pasado viernes un año de existencia desde que fuera lanzado en la conferencia F8. Este plugin social cambió de alguna forma la manera de conectarnos entre nosotros, ya que si bien [...]

  22. Facebook Celebrates the Like Button’s 1st Birthday By Showing Off Its Footprint | Armenion.com Armenian Daily e-Magazine says:

    [...] the Like Button’s 1st Birthday By Showing Off Its Footprint TweetOne year ago today at the f8 conference, Facebook released the Like button, its Open Graph social plugin for showing affinity for content [...]

  23. El botón Me gusta de Facebook cumple un año | Blog T2O media says:

    [...] fue la presentación del “Me gusta” que hizo Zuckerberg en la conferencia F8 para desarrolladores del 21 de abril de [...]

  24. TGIF: Facebook, un año del botón “Me gusta” | Jaime Dorado says:

    [...] justamente un año desde que Facebook lanzara el hoy famoso botón en la conferencia F8. Un plugin social mediante el cual todos los usuarios podrían mostrar contenidos de sitios web de [...]

  25. Facebook Announces Open Graph API and 5 New Social Plugins at f8 says:

    [...] [Source] jQuery(document).ready(function($) { window.setTimeout('loadTwitter_795()',1000);window.setTimeout('loadGoogle1_795()',1000); }); function loadTwitter_795(){ jQuery(document).ready(function($) { $('.dd-twitter-795').remove();$.getScript('http://platform.twitter.com/widgets.js&#039;); }); } function loadGoogle1_795(){ jQuery(document).ready(function($) { $('.dd-google1-795').remove();$.getScript('https://apis.google.com/js/plusone.js&#039;); }); } [...]

  26. The Open Graph and Why it Matters | MichelleNMorgan.com/blog says:

    [...] April 2010: Facebook Launches its ‘Open Graph’ API [...]

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