Facebook Announces “App2User” Liquidity Program for Merchants to Convert Rewards Points into Credits

Here at Facebook’s f8 conference in San Francisco, Deb Liu, product marketing manager for Credits, just announced a new Credits program called “App2User,” designed to enable merchants and loyalty program operators to convert their different types of rewards points into Facebook Credits.

Here’s how it would work: a rewards point system operator, like Chase, might offer their members a chance to convert their Chase points into Facebook Credits. The motivation for Facebook is to pump more Credits into the system (and users with Credits), so that they can spend more in apps. The motivation for potential partners would be to offer an attractive new option for users to spend their rewards points, in addition to existing options, like flights or flowers.

In other words, Facebook is creating yet another alternative payment option for Credits through this rewards points liquidity program. Liu says Facebook is open to working with a variety of different partners – interested parties can contact app2user@facebook.com to express their interest.

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5 Responses to “Facebook Announces “App2User” Liquidity Program for Merchants to Convert Rewards Points into Credits”

  1. Some Good Facebook Reads « Reinventing the Newsroom says:

    [...] is interesting about Facebook Credits, Facebook’s embryonic payment system. Remember Dave McClure’s prediction that Facebook would become the default payment system for [...]

  2. Zuckerberg: “There’s Just Going to be One Currency that People Use” on Facebook Apps says:

    [...] these can include anyone from mobile payment providers to game cards to bank payment systems to reward cards, and it plans to get “100 to 200″ of them as options for purchasing Credits. The [...]

  3. Loyalty 2.0 - TheBlackFin - Thoughts from Tom Edwards says:

    [...] virtual goods, etc…Facebook is stepping up it's ability to serve as a loyalty platform by adopting a currency system in its upcoming App2User platform which will allow brands to sync their loyalty and rewards systems to offer users Facebook Credits. [...]

  4. Facebook y sus 9 principios para conquistar la web | Hijo del medio says:

    [...] que tengamos nuestro perfil actualizada. 6.- Facebook superpone un sistema de comercio (App2User), que permite a los usuarios ir sumando créditos. 7.-Se ha eliminado la restricción de 24 horas [...]

  5. Facebook Credit: Zuckerberg next Treasurer of the Internet App2User | Laurel Papworth says:

    [...] re-word Inside Facebook for an Australian [...]

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