Inside Social Apps 2010: Sebastien de Halleux Says Brands Rule, and Social Gaming Will Consolidate

Our second gaming-related talk at Inside Social Apps was given by Sebastien de Halleux the co-founder and COO of Playfish, which wasacquired for $400 million last year by EA. Halleux, who also previously a director at Glu Mobile, wanted to give a retrospective of gaming, with a view to predicting the future.

The take-home message: social games will very quickly balloon out into gaming as a whole, so that the industry is expanded for everyone. But at the same time, the idea of “social games” will quickly disappear. “Nobody ever talked about social games outside this room, so this was a short-lived phenomenon,” Halleux said.

Note: You can check out tweets from this and other conference sessions via the #isa2010 hashtag on Twitter.

Halleux, of course, has a very different view from most of our other panelists. While social gaming companies have hired a number of executives away from Electronic Arts, Halleux went the other direction, joining the gaming giant after it bought Playfish. So when he says that traditional games will take on a social component that rivals what’s on Facebook, he may be talking about something that’s already happening inside EA.

> Continue reading on Inside Social Games.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

2 Responses to “Inside Social Apps 2010: Sebastien de Halleux Says Brands Rule, and Social Gaming Will Consolidate”

  1. SOCIAL SHORT-CUTS: Spring 2010 Industry Conference Highlights « Social Gold | Virtual Currency. Real Commerce. says:

    [...] – including the monetization flow — to help increase conversion. If you missed him, check this [...]

  2. How Can Facebook Foster their Virtual Economy Ecosystem? « Social Gold | Virtual Currency. Real Commerce. says:

    [...] of well-known brands in social gaming over the last year and projected that eventually over 50% of the top 10 games will be recognizable IP. Sebastien anticipates that brands and strong franchises will increasingly play a larger role in [...]

Inside Facebook Sponsors
Nanigans Forrester report! AvenueSocial Softlayer LifeStreet Qwaya Shoutlet Frima
Featured Company
Jobs of the Day

Stern + Associates
Cranford, NJ

Boston Children's Hospital
Boston, MA

BS Central Ltd
New York, NY

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Virtual Goods
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.