Television broadcasters of all sorts are reporting that Facebook is helping to drive traffic, and third-party measurement firms like Nielsen and Hitwise are saying the same thing. However, this is people watching live-streams on the site, and sharing video clips, articles and other content on the site. Pages have been dwarfed in importance — the opposite problem that most companies on Facebook. Hitwise recently noted that despite Facebook’s importance to broadcasters, there is currently no correlation between downstream traffic from Facebook and the number of fans they have on Pages.

And yet, Pages are themselves can be a great way for any media company to improve content distribution. The act of publishing a breaking story to a Page, for example, helps ensure that users will see it in their news feeds whether or not users share with each other. The lack of correlation here likely means an opportunity for broadcasters to improve. If a broadcaster doesn’t organize their Page strategy in a way that meets the interests of their core viewers, they hurt the quantity and quality of engagement on the page, and the virality of their stories on Facebook.

Here are our observations about tactics a variety of broadcasters are employing on their pages, from local television stations to international cable channels.

While the Pages we reviewed all belong to networks whose primary product is broadcasting an organized news and information product, few of them actually provided much of this on Facebook Pages. These networks by and large used the Page Video tab to include dozens of videos, but in no particular order and with no captions — which stands in stark contrast to their web sites, where this content is organized chronologically by program.

One notable exception was the local Los Angeles network KTLA, with 6,200 fans. It included a Live tab with a Ustream video box that streams the network’s shows. Viewing the content with the box is a similar experience to watching a television program on a network web site. It’s a good example of how to keep fans on your Facebook Page engaged with your content instead of forcing them somewhere else.

Photos of the shows for both television and cable networks are also prevalent, as are fan photo uploads. Notes, polls and tabs for Twitter and other social media are used sparingly while status updates and posts to the Wall are the most popular way for networks to post information and interact with fans.

Another pattern we noticed was that both the television and cable networks don’t rely on one big Page to gather fans, but rather break their fan base down into smaller niches. For example, although CNN’s Page has over 814,000 fans, the network doesn’t just have one Page, but a slew of them, including: CNN International with 45,800 fans, CNN’s Soledad O’Brien with over 10,000 fans, CNN Chile with 50,500 fans, CNN Turk with 6,200 and CNN en Español with 99,000, to name a few. These Pages all share content from CNN web sites and a disclaimer on them says that CNN can use all content from fans, probably in a feedback segment.

Aside from nuanced differences in content, most of CNN’s Pages are structurally similar to each other: they share links from CNN’s web sites that often have hundreds of likes/comments, there’s a Twitter tab and other special tabs, there’s videos on the video tab, other CNN Page suggestions and notes about upcoming CNN content. It almost seems like the idea of differentiated communities on Facebook is more important than the reality of them.

Nickelodeon, a network primarily for children, has a similar plan to CNN. There’s a Nickelodeon Latinoamérica Page with 10,300 fans emphasizing content in Spanish, but also other content from the network while the Nickelodeon ParentsConnect Page with 6,400 fans is aimed at parents of its viewership. This Page includes mostly tips for parents that aims to make them fans of the Nickelodeon without necessarily requiring them to be fans of the network’s content.

CBS, the television network, does something similar with its main CBS Page, CBS News and CBS College Sports, but the television networks also has the phenomenon of local affiliates’ fan Pages attracting thousands of region-specific viewers — like WGME in Portland, Maine with almost 11,000 fans, where fans are asked to share story ideas and pass the Page onto their friends. This can be a powerful way for big media companies to gather local information on stories for users.

CBS’ case illustrates that creating niche Pages for the network’s content should be done with prejudice, not willy-nilly.

News anchor Katie Couric has her own Page with 47,800 fans, but meanwhile CBS News  – which frequently has content from Couric’s Page — has only 12,700 fans. This is despite the fact that CBS’ main Page, with 16,400 fans, shares information about both Katie Couric and CBS News’ programs.

There’s a lot of similar content on these Pages, but tens of thousands of people see differences: More people may like Couric more than CBS as a brand; and, CBS News generates much more comments on posts than does CBS.

As for CBS College Sports, even there’s only 3,460 fans, there are more comments/likes per post than on CBS’ main Page and a lot of interaction on the open Wall (where people have been cheering on their favorite teams).

Splitting up fanbases seems to be a tactic that worked well for local network affiliates on Facebook. Given that the goal is to provide localized content for a specific audience, the Pages reflect a sense of community that’s not as obvious on the bigger pages, like CNN. Fans ask questions, make comments or request more information with the expectation that the Page administrators will respond, know what is being asked — and be happy to oblige.

The other television networks are similar to CBS, posting most Wall content from their primary web sites and providing some video content, usually on a tab. But, there are some Pages that had outstanding features.

The Portland, Maine CBS affiliate included the week’s weather forecast on a Weather tab. ABC created a Page called ABC Family promoting a lot of “family-friendly” content from its web site and network, generating a lot of discussion among its 59,000 fans.

NBC’s main Page with just about 17,000 fans has an interesting sidebar on the main page with photos of 25 of the network’s shows that linked to the shows’ Facebook Pages, an affiliate in Washington, D.C., WSH, with only 2,000 fans, has an iPhone application that is promoted on a specific iPhone app tab; NBC has also created a Facebook Page for specific events, like its Winter Olympics coverage. That page still has 125,700 fans.

Overall, there are a few observations we can draw from this review. Broadcasters should build their pages around what people want the most. Each company should carefully plan the number and style of their Pages to match their existing television and web site communities. Each company should decide to focus on local or national pages, topic-specific versus general ones, and whether particular stars’ Pages can bring additional fans. For detailed information on the full array of marketing techniques that leverage Pages and Facebook’s other marketing tools, please see the Facebook Marketing Bible, the comprehensive how-to guide for marketing your brand or company on Facebook.

With the exception of Static FBML, the roster of this week’s AppData list is held entirely by two categories of Facebook apps: games and mobile. It’s Wednesday, so the gains we’re talking about are of daily active users (DAU), a smaller but more important group than monthly actives.

The games can be further split up among three big companies. Playdom is responsible for Social City, the leading gainer. Zynga is behind FarmVille, Café World, Texas HoldEm Poker and Mafia Wars. Finally, MindJolt owns MindJolt Games, which is itself a catalogue of many more games. We’ll discuss all of these over at Inside Social Games.

Here are all 20:

	Name	DAU	Gain	Gain, %
1.	Social City	2,475,502	+1,732,288	+69.98
2.	Static FBML	5,206,076	+1,517,076	+29.14
3.	FarmVille	30,973,370	+1,060,995	+3.43
4.	Mobile	7,312,195	+506,095	+6.92
5.	Facebook for iPhone	14,772,721	+395,368	+2.68
6.	Café World	8,896,906	+366,051	+4.11
7.	Texas HoldEm Poker	6,400,433	+265,417	+4.15
8.	Facebook for BlackBerry® smartphones	8,965,178	+208,314	+2.32
9.	Mafia Wars	6,552,404	+201,596	+3.08
10.	MindJolt Games	3,402,038	+201,295	+5.92
11.	Benzerini Bul	236,394	+200,049	+84.63
12.	Tiki Resort	590,285	+192,160	+32.55
13.	Causes	1,276,849	+169,451	+13.27
14.	Pet Society	4,456,973	+152,818	+3.43
15.	Bubble Island	580,362	+150,714	+25.97
16.	Marketplace	594,670	+149,804	+25.19
17.	Social Interview	1,006,483	+144,843	+14.39
18.	Your Luck [daily]	267,346	+123,701	+46.27
19.	Status Shuffle	575,469	+94,345	+16.39
20.	Bejeweled Blitz	2,798,882	+87,439	+3.12

You can see the three mobile apps above. But only one of the three also appeared last week: Mobile, Facebook’s in-house catch-all for people who can’t use devices built specifically for devices like the iPhone or BlackBerry. The long-term trend with Mobile is pretty interesting. Over the past month, its DAU has grown significantly more than MAU.

In other words, a higher percentage of Mobile’s users are coming back on a daily basis — 39 percent, to be exact. The iPhone and BlackBerry mobile apps have long had high DAU as a percentage of MAU, 50 and 60 percent respectively. Only Mobile is growing.

What does that mean? Well, the people who have Mobile installed obviously aren’t upgrading their phones en masse, or we’d see a rise in both MAU and DAU. The only remaining explanation is that people are going mobile with Facebook more and more often, even with older or non-premium phones, despite the inconvenience of clunky mobile operating systems. Facebook addiction, you might say, is on the rise.

Skipping the games, there aren’t many more apps of interest to cover today. Causes and Marketplace, though, are worth a look, at 13 and 16 respectively. These are long-time standbys on Facebook that have struggled to pick up more DAU. But Causes appears to be gaining, if slowly, while Marketplace appears to have succeeded in retaining some of the users who came for its recent sweepstakes.

It has been a few months since we singled out Latin America to show how the region is growing. Since late last year, growth has slowed down in many of the region’s countries, despite their relatively low market penetrations — the opposite of what’s happening in the rest of the world. The lone standout is Mexico, which sent almost a million new monthly active users to Facebook in February.

As you can see below, Mexico is also the only country among the region’s fastest growers to post a growth rate above 10 percent.

What’s going on south of the border? Brazil, for instance, Latin America’s largest country by population, should be jetting ahead of the pack. Instead, the country has only given Facebook half as many new users as it did last November, a piddling 283,680 people. Growth has similarly declined for the other countries you see below, though they have higher market penetrations than Brazil.

Orkut, the social network from Google, is dominant in Brazil — but that’s also the case in India, and the latter is growing more strongly for Facebook.

Latin American users, with their strong regional identity, may also prefer to have a native-language network designed around their needs. Witness the recent growth of Quepasa, a new social network for Latin users that, according to a quote from its founder on HispanicBusiness.com, is “an authentically Latino site.” Facebook has a lot of localizing to do before it can claim the same.

Still, there are exceptions. Chile is a big one, with a 35.7 percent market penetration. The next closest Latin American country with a big population is Argentina, which has a 20.4 percent penetration.

Here’s are the top ten growers in the region. Note that we get our data from Facebook’s advertising tool, which is typically delayed by at least a few weeks.

Overall penetration for South America stands at 9.2 percent, or 34.8 million people — with the addition of Mexico and the Caribbean, this number is up to around 45 million. Despite the slow spots, we still expect the region as a whole to double its Facebook user base over the next year or so. There are other factors here, of course. Many Latin American countries have relatively low internet penetration rates, due to typically high income disparities. Most people don’t have enough money for a computer and an internet connection. Internet cafés and mobile data services, however, help offset this — and may be where Facebook’s regional growth will come from in the future.

The data above all comes from our in-depth Global Monitor report, which provides 164 pages of growth statistics and forward projections for 98 countries and five world regions.

“Quick Response” (QR) codes have been around since 1994, but so far the technology has mainly taken off in Japan. But now Facebook has been spotted testing them out.

Conceptually, the two-dimensional bar codes can be located on digital or physical objects, and they can store all sorts of information — with the most relevant one here being that they can include web links. Users take a photo of a QR code with their camera phone, and if they have the right application, the photo will redirect them to a web page (a popular use case in Japan).

Facebook’s tests show two options appearing in user profiles, in the navigation menu beneath user profile photos. One says “View QR code” and the other says “generate status QR code.” Neither are reported to be functional. TechCrunch and Download Squad both received tips on the codes, and mentioned that they’re also appearing on Page (although we haven’t seen screenshots of that yet).

How might one use codes for personal or Page profiles, and for status update feeds? One use could be allowing you to generate a barcode that could be scanned and verified as your Facebook ID at a conference check-in (coincidentally, South by Southwest tried using QR codes this year to help attendees share information, but it’s not clear how successful the effort has been). Another might be sharing URLs between mobile devices: copying and pasting URLs is hard, so instead one could generate a barcode and have a friend scan it to see the link on their own phone.

Lost Remote has some more thoughts on uses:

I can already see it now: QR code bumper stickers tied to users’ FB profiles, QR code t-shirts, stickers, and other physical embodiments of their digital selves. Transporting one’s Facebook profile into the real world via 2D barcodes, could trigger social connections beyond the confines of the digital space. QR codes could succeed in letting people’s Facebook identities live in the real world. Even though there are a number of QR code generators out there, Facebook’s adoption of the technology would give it mainstream exposure. If Facebook were to feature a QR code generator on its site, the technology would get a massive push forward.

For now, Facebook isn’t providing more details. Third parties, meanwhile, are already busy starting using Facebook links and QR codes on their own — for things like t-shirts.

[Top image via Download Squad; bottom one via Zephyris at en.wikipedia.]

Like players in many other industries, insurance companies have begun experimenting with how to use Facebook to reach more users and customers. The trend is to try to connect people around real-life topics — not sales pitches.

Searching for insurance agents on Facebook reveals that many of these companies have launched marketing campaigns on the site. Overall, State Farm appears to be the most ambitious.

Of the insurance Pages we reviewed, the most used tools appear to be status updates, where agents often post tips, reminders, cautionary tales or other information helpful for home and auto owners, for example; comments on these updates is where the agents engage in conversations with their fans.

In one example, James Oiler, an insurance agent in Omaha, Nebraska, links his blog to his Page so his fans can read about real-life experiences he has had in saving his clients money. Liberty Mutual agent Quinton Spratt in Towson, Maryland comments back and forth with fans and clients about ways they can save money with his insurance products.

Photos are scarce and most agents have between 10 and 150 fans, although some of the insurance company Pages had more than 400. For example, Vera Insurance Agency in Los Fresnos, Texas is affiliated with Farmers Insurance and has only 13 fans while Ronald Dwyer of Waterford, Michigan has 421. The number of fans depends on how the Page itself is managed. The discussions and events functions were also sparsely used, but as most agents are local and serve a set number of people/communities, it’s not surprising that volume would be limited.

For our observations, we focused on State Farm, because the insurance giant has been experimenting with Facebook for some time. Most recently, it launched a Facebook training initiative for its more than 17,000 agents on March 1. The company has also tried its hand at Twitter and YouTube and created an application for iPhone, which its agents have promoted on their Facebook Pages.

“They’re not encouraged to sell product on Facebook,” said Matt Edwards, part of State Farm’s social media team that created the training program. “They are encouraged to be out there as a member of the Facebook community. It’s easier to connect with people, they can provide interesting insights if their policy holders are following them.”

State Farm has its own Page with more than 10,000 fans, and it launched a pilot program for agents with Facebook Pages last year, Edwards tells us. On March 1, the internal online training program was made available to all agents to train them in ways to use Facebook and how best to represent State Farm and their businesses on the social network. Using State Farm’s internal organizational structure, company content may now be made available to agents in different states, allowing agents to provide localized State Farm content to their fans after completion of the training course.

One State Farm agent we spoke to said the most important thing about having Facebook Page for an insurance agent is knowing people are listening.

“It’s been very helpful for me. I use it with my existing clients as a way to broadcast need-to-know information specific to State Farm, as well as the industry,” said Chad Gregorini, an agent in Aspinwall, Pennsylvania, outside of Pittsburgh. Gregorini’s Page has 167 fans and he tells us his Page was part of State Farm’s pilot program, so he’s been using Facebook professionally for a year and a half.

He echoed the company’s larger goals about interacting with clients rather than trying to do hard sells. Recent record snowfall in earlier this year provided him with a particularly insightful example of how Facebook is augmenting his marketing strategy. Gregorini said during this time he posted information about snow, ice and rain and how to protect your home from resulting damage.

“We had such a large amount of claims — claims people had very little familiarity with. I was getting phone calls specifically off of my posts on Facebook and people wanted more,” he said. “I had people who didn’t even have State Farm insurance calling me because of Facebook.”

Gregorini’s experiences, and State Farm’s investment in social media training, show that Facebook is a valuable tool for marketing even when a Page doesn’t necessarily promote direct sales. But, as the disparities in Page fan numbers show, Facebook marketing can be highly nuanced, so not every agent enjoys the same results. The most successful marketers on Facebook invest, like State Farm did, in training to understand guidelines and opportunities. Despite their dispersed work force and individualized marketing efforts, State Farm on the whole is starting to see results not just because it set up Pages, but because it has taken time to learn Facebook marketing and to test what works. For marketers looking to get the most out of their Facebook campaigns, more detailed how-to information can be found in the Facebook Marketing Bible, our guide to creating winning marketing campaigns on Facebook for businesses of any size.

In a seemingly minor tweak to Facebook’s search results, the company is testing the addition of some key new details in its drop-down menu, or so some users are starting to spot. When you start typing letters into the search box in the top navigation bar, you’ll see — as before — a list of friends, applications, Pages and groups you’ve added that contain the letters.

[Update: Facebook is now starting to push the change out to all users. More, from the Facebook blog:

But now, for friends, you won’t just see their names and networks they’re in, you’ll also see the number of mutual friends you have with them, and the names of two of these people. This should help users more quickly identify who they might be searching for.

For applications, you’ll see the number of monthly active users each app has. Facebook has also been emphasizing games separately from other apps in its new Games Dashboard, and this classification is reflected in the new drop-down menu. Any app that self-identifies as a game in Facebook’s in classification schema will be listed as “Game.” Otherwise, it will be listed as “Application.”

Also, all results in the drop-down menu now have larger icons than before.

We say this is a “seemingly minor” change because Facebook has been busy making its search features more valuable lately. In the home page redesign it launched in early February, it moved the search box from the left-hand side of the site to the middle, and made it bigger. The company is also working with strategic investor Microsoft to deliver more relevant results based on social data.

And, due to redesigns or overall growth, Facebook is continuing to increase its share of the US search market. Web measurement firm comScore reported that Facebook had grown its on-site search volume by 13% for January and another 10% in February. Each of these little changes may seem small, but they help make search a generally more valuable component of the service — and for applications, these new details might lead users to engage with applications more often.

Zynga is back on top of our list of the Facebook Pages that gained the most new fans over the last week. So are a handful of movies, more musicians, some food and a bunch of big brand names. These numbers come from Inside Facebook’s PageData tool.

	Name	Fans	Gain	Gain, %
1.	Texas Hold’em Poker	14,188,471	+693,046	+5.14
2.	Mafia Wars	10,271,284	+380,157	+3.84
3.	Converse All Star	2,399,071	+315,468	+15.14
4.	Papa John’s Pizza	1,112,684	+293,107	+35.76
5.	Pirates of the Caribbean	896,438	+264,439	+41.84
6.	The Artifice	3,095,279	+194,782	+6.72
7.	National Guard	394,328	+154,992	+64.76
8.	Justin Bieber	2,174,128	+121,571	+5.92
9.	Macy’s	376,015	+120,437	+47.12
10.	Lady Gaga	5,684,096	+117,414	+2.11
11.	redbox	174,247	+116,984	+204.29
12.	FaceMoods	905,700	+111,018	+13.97
13.	Mozilla Firefox	971,520	+104,051	+11.99
14.	Facebook	7,678,773	+101,652	+1.34
15.	Selena Gomez	3,898,738	+101,222	+2.67
16.	Alice in Wonderland	1,152,339	+100,832	+9.59
17.	Starbucks	6,211,975	+86,425	+1.41
18.	REMEMBER ME	505,946	+85,595	+20.36
19.	Zoosk	642,666	+83,126	+14.86
20.	The Twilight Saga	5,266,537	+83,060	+1.60

Zynga’s Texas Hold’em Poker is at number 1 with 693,000 new fans and Mafia Wars in second place with 380,000. Interestingly, some cross-promoting has started to pop-up on Texas Hold’em Poker’s Page for Mafia Wars; both games saw steady growth over the past week and Poker has more than 14 million fans now. FaceMoods, a Page with emoticons, landed twelfth place partly due to a like page consolidation of 47,000 fans on Saturday.

Converse All Star’s Page was on the list again this week, in third place, with almost no daily growth except for surges of probable page consolidations of 142,500 on Wednesday and almost 154,000 on Thursday. The Page’s total growth for the week was 315,468 fans.

Fourth place takes us to the food, Papa John’s Pizza grew by 293,000 fans to its current 1.1 million fan base, in large part due to a surge of 53,000 on Tuesday and almost 206,000 on Saturday, both likely due to Page consolidations. Another food Page and Top 20 regular, Starbucks, took the number 17 spot this week with 6.2 million fans, 86,000 of whom joined this past week, 35,000 of them probably consolidated on Saturday.

Then there were the movies.

Pirates of the Caribbean took the number 5 spot, growing 264,000 fans to a total fan base of 896,438; considering that growth was mostly flat and this is an older movie, additions were probably consolidations of about 69,000 on Friday and 194,000 on Saturday. Redbox, the fan Page for the convenient automated video stores was eleventh in fan growth this week, growing by almost 117,000 fans (the bulk of it, 91,000, on Saturday) to bring the total to 174,000.

“Alice in Wonderland,” saw steady growth and was number 16, growing by 100,800 fans to 1.1 million, probably because it was the top movie at the box office this past weekend. “Remember Me” at 18 with 85,000 more fans for a total of about 506,000 also raked in the dough at the box office while The Twilight Saga’s Page grew by 83,000 to land at number 20 and currently has upwards of 5 million fans. Twilight may have grown due to the release of the next installment’s trailer and two of the stars have movies either in theaters now (see number 18) or soon to be released (“The Runaways”).

A few popular musicians made the list again this week. Teen idol Justin Bieber at number 8 with growth of 121,500 fans and now pushing 2.2 million fans probably grew because he’s touring, promoting his upcoming album and one of his songs was set to hit iTunes this week. Lady Gaga, who premiered her “Telephone” video to much fanfare this week, was at number 10 with an increase of 117,000 fans, bringing her total to almost 5.7 million.

And another teenager, Selena Gomez, added 101,000 fans this week and almost has 3.9 million fans; growth might be explained by the fact that she just ended the third season of her show, is starting a European tour later this month and just landed a lead in big movie project.

There were also a bunch of Pages that grew either for unknown reasons or apparently because of page consolidations.

The Artifice, a mysterious film/world/project, was at number 6, adding almost 195,000 fans with steady growth, bringing the total to 3 million. The National Guard’s Page took seventh place, with 143,000 of this week’s 155,000 fans added on Saturday, probably a page consolidation. Macy’s department store added 120,000 fans with 103,000 added on Thursday.

Mozilla Firefox’s Page added 104,000 fans this past week, mostly in two surges on Saturday and Monday; the rest might have been due to Mozilla’s efforts to spread the word about Europe’s upcoming web browser choices. Facebook’s Page added 101,000 this week and was fourteenth while dating site Zoosk’s Page added 83,000 fans to take the number 19 spot.

Facebook saw a couple traffic spikes over the winter holidays that temporarily made it the largest site in the US, according to Hitwise. But now, the web measurement firm reports, Facebook now represents 7.07% of all US internet visits on the average day, taking the lead over Google’s 7.03%.

Interestingly, the most recent surge seems to have started shortly after Facebook introduced a new home page design in early February. Correlation is not causation, but it makes sense to us that the average user would find a News Feed that defaults to Top Stories more engaging than a real time stream. Here’s the graph below.

There was a lot of hand-wringing by developers prior to Facebook phasing out application-based Notifications on March 1st, especially among smaller developers who relied heavily on them to remind users to come back to their game or application. Making matters worse, the new features designed to replace Notifications had their own issues:

• Proxy email messaging wasn’t fixed until over a week after Notifications disappeared (see the bug) and some developers were caught off-guard that proxy emails have a restrictions on acceptable HTML and FBML tags
• The Games Dashboard and Counters have been extremely ineffective in driving traffic (one developer shared that of 150,000 referenced visits, 1202 were from the dashboard)

Illustrating the immediate impact of the changes, one developer posted this graphic of their application’s engagement metrics, highlighting the relative impact of Notifications versus the games dashboard in driving engagement:

In the two weeks since Notifications, Zynga’s titles are a mixed bag with PetVille and FishVille down 4-6%, Mafia Wars and Café World flat and YoVille and FarmVille up 3%. Zynga’s use of email is fairly sporadic and limited to a few titles…

> Continue reading at Inside Social Games

Slide FunSpace is once again a leader on our weekly AppData list of fastest-growing applications by monthly active users. However, some of the growth is beginning to appear problematic for Slide. While gaining about 12 million new MAU since February 22nd, Slide appears to have actually lost daily active users.

The company is certainly doing better than it was before FunSpace, along with its games, began its precipitous growth in mid-February. But the proportion of monthly users who return to FunSpace on a daily basis has shrunk from a modest average of five percent to about three percent. Even Slide’s games have remarkably low DAU as a percentage of MAU, coming in not much higher than FunSpace. However, media-sharing apps like this tend to have low DAU numbers simply because users don’t typically have something to share through the app every day.

Also, on the list below, FunSpace is topped by Static FBML, but you can disregard the latter, despite its just passing Birthday Cards to become Facebook’s second-largest app; it’s a Facebook-owned app that’s just showing how many users interact with customized HTML in Pages. Here’s the list:

	Name	MAU	Gain	Gain, %
1.	Static FBML	44,735,124	+7,272,613	+16.26
2.	Graffiti	5,850,237	+5,850,237	+100.00
3.	Slide FunSpace	29,221,217	+5,788,967	+19.81
4.	Social City	4,903,377	+4,583,083	+93.47
5.	Birthday Album	2,143,411	+1,853,869	+86.49
6.	Dedica una cancion	3,380,631	+1,280,066	+37.86
7.	Tiki Resort	2,412,391	+1,063,186	+44.07
8.	Bubble Island	2,245,579	+1,038,735	+46.26
9.	MindJolt Games	20,921,341	+995,553	+4.76
10.	Dedica una canzone	4,143,870	+959,904	+23.16
11.	Jeux Gratuits	1,000,142	+757,906	+75.78
12.	Texas HoldEm Poker	28,026,262	+746,189	+2.66
13.	Facebook for iPhone	29,002,416	+671,119	+2.31
14.	Farmville exclusive	712,548	+666,947	+93.60
15.	Zoo Paradise	656,381	+544,053	+82.89
16.	Towner	981,779	+534,449	+54.44
17.	Cities I’ve Visited™	5,708,871	+476,231	+8.34
18.	Restaurant City	15,407,398	+467,571	+3.03
19.	Keyboard Mash!	774,759	+463,641	+59.84
20.	what tattoo best fits you?	1,044,376	+454,943	+43.56

It has been a while since Graffiti has registered as a top gainer, but the art app has risen to a new level of quality in the interim. There’s now more professional-looking art on the app, and more users are attracted by periodic competitions. Graffiti also now redirects users to its own site to buy custom art prints from its users, in partnership with Zazzle, so it could be generating good income.

Birthday Album is a 2pad app that creates a calendar of friends’ birthdays and sends out reminders; simple, but obviously effective, as the Album managed to pick up almost all of its two million MAU over the past week.

Most of the remaining top ten are games, which we’ll talk about over at Inside Social Games. But take note of Dedica una cancion and Dedica una canzone. These two are the latest examples of successful apps that have been cloned in multiple European languages, in this case Spanish and Italian. The apps are for sharing and listening to music, although it’s not clear whether they actually have licenses for their music.