HitWise: Facebook’s US Traffic Continues to Grow, Takes Over Visits Lead from Google

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Eric Eldon•Mar 15th, 2010

Facebook, Metrics

Facebook saw a couple traffic spikes over the winter holidays that temporarily made it the largest site in the US, according to Hitwise. But now, the web measurement firm reports, Facebook now represents 7.07% of all US internet visits on the average day, taking the lead over Google’s 7.03%.

Interestingly, the most recent surge seems to have started shortly after Facebook introduced a new home page design in early February. Correlation is not causation, but it makes sense to us that the average user would find a News Feed that defaults to Top Stories more engaging than a real time stream. Here’s the graph below.

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6 Responses to “HitWise: Facebook’s US Traffic Continues to Grow, Takes Over Visits Lead from Google”

1. Lesenswerte Artikel – 17. March 2010 says:
   March 17th, 2010 at 12:01 am

   [...] HitWise: Facebook’s US Traffic Continues to Grow, Takes Over Visits Lead from Google [...]

2. Facebook Now Visited More Than Google | Frisky Mongoose says:
   March 17th, 2010 at 8:33 am

   [...] to data from Hitwise (as reported by Inside Facebook), Facebook now receives 7.07% of all internet visits in the Unites States on a daily basis, taking [...]

3. Googles Langzeit-Strategie für Google Buzz says:
   March 18th, 2010 at 6:24 am

   [...] darf das nicht unterschätzen: Google legt sein ganzes Gewicht in Buzz. Facebook hat in den USA zum ersten Mal Google in den Visits überholt . Google muss also aufholen. Und trotz der Größe und Marktmacht des Suchgiganten steht [...]

4. Newspass: Google will Verlagen den Traum von Bezahlinhalten erfüllen » netzwertig.com says:
   June 18th, 2010 at 12:08 am

   [...] Angesichts einer erstarkenden Suchkonkurrenz in Form von Bing sowie der Bedrohung durch das immer mehr Aufmerksamkeit der Anwender in Beschlag nehmende Facebook kann es sich Google nicht leisten, das Vertrauen in seine Suchmaschine zu erschüttern. Dieser Text [...]

5. Suchmaschinen: Facebook ärgert Google » netzwertig.com says:
   June 25th, 2010 at 2:39 am

   [...] Internetunternehmen sondern eher um die Aufmerksamkeit der Nutzer. So zog das soziale Netzwerk im März in den USA an Google vorbei, was den Anteil an allen Visits betraf. Weniger (anteilige) Aufmerksamkeit für Google könnte zu [...]

6. Humans Curation Beats Search Engine Automation says:
   March 17th, 2011 at 8:07 pm

   [...] Edges Google for Authority Facebook,  king of human interaction, actually has a slight edge over Google since the beginning of 2011, capturing 7.07% of all US internet visits per day, as [...]