RockYou Adds More Engagement-Based Banner Advertising to Its Social Inventory
While RockYou already provides offers, banners, and other forms of advertising to application developers, it’s added another: a form of engagement advertising, that it’s calling “Deal of the Day.”
The company provides advertisers — especially big brand advertisers — with banner ads that cost based on different engagement actions. These might include a user downloading a coupon, taking a poll, becoming a fan of a Facebook Page, and more. The ads appear within applications from RockYou and developer partners on Facebook and other sites.
Facebook itself offers engagement ads directly linked to Facebook products like events, Pages, and videos.
The ads will be part of RockYou’s various monetization services; earlier this week, it announced others, including virtual currency and local ads.
March 11th, 2010 at 9:06 pm
But remember, no “become a fan” buttons in advertisements per policy.
March 11th, 2010 at 9:14 pm
I’ve seen RockYou’s sales presentation – they are pitching ads with “become a fan” buttons in them in violation of Facebook policy. I wonder if Facebook is allowing this because RockYou is so big, or whether they just haven’t seen it yet.
March 16th, 2010 at 10:42 pm
Thank you for raising the above points and questions. The RockYou team works very closely with Facebook to stay compliant with Facebook’s Advertiser Policy – which disallows directly driving Facebook Fans inside a traditional display Advertising unit – to prevent abuse by publishers on an advertising network.
The RockYou Deal of the Day product allows Brand Sponsorships – including guarantee-able engagements around video views, game plays, polls completed, fan page interactions, etc. – fully integrated inside the flow of a game. Taking a similar in-game advertising approach, Zynga has recently followed suit with the Microsoft Bing fan campaign on Farmville. Please let us know if you have further questions.