Questionable Tactics Prevail on This Week’s List of Top Emerging Facebook Apps

Zynga ripoffs have returned on this week’s AppData list of Facebook apps still under a million monthly users, in the form of Mafia Wars Weekly Loot Collection. This single app gained almost 900,000 hopeful users over the course of a single week, despite its fairly obvious lack of connection to the real Mafia Wars.

A few weeks back, we were seeing similar apps spring up around FarmVille. Players quickly wised up and stopped using the apps. But although it appears that quite a few visitors to Loot Collection realize it’s a scam, it’s still our top app this week.

Here are the rest of the apps:

Top Gainers This Week
Name MAU Gain↓ Gain, %
1. icon Mafia Wars Weekly Loot Collection 948,844 +881,596 +92.91
2. icon Friends Quizzes 802,695 +600,568 +74.82
3. icon Friend Poll! 611,274 +597,203 +97.70
4. icon Мартеници 353,017 +349,509 +99.01
5. icon Towner 374,480 +300,446 +80.23
6. icon Roulette Madness 941,105 +266,594 +28.33
7. icon Glamble 330,973 +235,535 +71.16
8. icon Poker Madness 870,977 +233,957 +26.86
9. icon MMA Pro Fighter 500,745 +233,384 +46.61
10. icon Capitales del mundo! 620,756 +203,713 +32.82
11. icon Jewel Puzzle 2 463,724 +155,232 +33.48
12. icon Mahjongg Dimensions 551,115 +151,073 +27.41
13. icon Okey Oyna 755,140 +139,714 +18.50
14. icon Horoscope du Jour 485,343 +138,299 +28.50
15. icon Funflow 694,495 +132,088 +19.02
16. icon Jumping Dog 501,583 +126,951 +25.31
17. icon VIP Challenge 483,558 +126,618 +26.18
18. icon Farkle 2 535,710 +119,575 +22.32
19. icon Youtopia 669,005 +113,245 +16.93
20. icon Dnevni Horoskop ® 113,499 +108,146 +95.28

Although it’s not clear from the names, most of the apps listed are games. We’ll cover those over on sister site Inside Social Games. The remaining five are easily split up: two quizzes, two horoscopes and a gifting app. We’ll look at all of them here.

The quizzes are at the top: Friends Quizzes and Friend Poll!. As you may have guessed from the icons, these two are identical apps. Both are built by a developer called FriendQuizzes.

Like the top app this week, these two appear to be acting outside of Facebook’s platform policies. Facebook recently added a requirement that all apps give their users the option of receiving notifications, and the option of posting to their wall or not. FriendQuizzes has figured out the loophole in those rules. When you first access the app, there’s the Facebook notification asking if it can contact your email, and directly below, a box to enter your email.

The box is by FriendQuizzes, and you can’t progress unless you enter your email (and it checks for fake domains). The same dance follows for wall posting; Facebook gives you the option of posting or not, but FriendQuizzes won’t load its next screen unless you allow posting.

Once you’re into the app, it turns out that it’s pretty much identical to Friend Quiz and Topzy’s Friends Exposed and, two more quiz apps that are in turn nearly identical to one another. But those two have, combined, almost 30 million monthly average users — gained with similar loopholes, similar yes / no question format, similar design.

We expect Facebook to enforce their policies here, shortly.

Moving on, there’s the gifting app, Мартеници. It’s Bulgarian, and doubles as a holiday app; the purpose is for users to give each other martenitsas, small decorative items that are typically handed out in Bulgaria in March. According to our Global Market Monitor report, Bulgarians have just started arriving on Facebook en masse, so it’s interesting to see them have a popular app so soon.

Finally, there are the two horoscope apps we mentioned, Horoscope du Jour and Dnevni Horoskop. These are pretty straightforward, but as you can see, they’re also foreign-language apps, in this case in French and Croatian.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

2 Responses to “Questionable Tactics Prevail on This Week’s List of Top Emerging Facebook Apps”

  1. Virtual Cities and Casinos Top This Week’s List of Emerging Facebook Games says:

    [...] is Mafia Wars Weekly Loot Collection, a parasite on Zynga’s Mafia Wars. As we mention over on Inside Facebook, this isn’t the first time a Zynga ripoff has been so successful, but we don’t expect [...]

  2. Zynga, Playdom, Other Big Social Game Developers Getting the Most Trademarks says:

    [...] If you have a hit social game, in other words, you don’t want other developers ripping off the name and trying to trick your users into joining their apps. We’ve seen a number of people introduce FarmVille-themed applications, for example, that promise to let you do things like exchange FarmVille gifts — Zynga has managed to get those applications shut down, it appears. Although the latest ripoff is gaining fast, as we noted earlier today. [...]

Inside Facebook Sponsors
LifeStreet Appmau PangeaMedia GREE Votigo Nanigans Frima Shoutlet
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.