Facebook Ads Can Now Do Local Targeting for Thousands More Cities

In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment.

Facebook isn’t giving a full list of which cities have been added, but you can check out the cities in your area here for yourself. We’ve been covering how these ads can be particularly valuable for local businesses who only need to reach people in their area. We expect this update to be especially valuable for them.

The change may not seem that big. But in our recent analysis of Facebook’s revenues for 2009 and 2010, we reported that local advertising is a significant way that Facebook is making money already, and one of the most promising areas for it to expand. Improving targeting for local ads should have a meaningful effect.

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11 Responses to “Facebook Ads Can Now Do Local Targeting for Thousands More Cities”

  1. Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice says:

    [...] revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further In its latest move to expand its performance advertising program, Facebook is offering what it [...]

  2. iPhone App Developer says:

    Thats really great. After all facebook has now become one of the finest advertising platfrom for marketing products and services.

  3. Ron says:

    I wonder how Facebook ads stack up to Search Engine Advertising like Google Adwords or Yahoo Publisher Network? I wonder if the targeted traffic is better?

    anyways, tanks for the info. This is very good to know. I think being able to target more cities directly means small business will most definitely benefit from much more targeted traffic.

    thanks for the info

  4. SearchCap: The Day In Search, March 5, 2010 says:

    [...] Facebook Ads Can Now Do Local Targeting for Thousands More Cities, Inside Facebook [...]

  5. Create Iphone Apps says:

    Nice to know that now if anyone wanna target locals so it is very easy for them. Thanks for the update.

  6. Local Facebook Advertising Campaigns | Roy Morejon says:

    [...] Eric Eldon explains; Facebook isn’t giving a full list of which cities have been added, nor in which [...]

  7. Facebook naujienos ir patarimai #30 | Komunikacija FACEBOOK'e says:

    [...] Facebook reklamos modulis nuo šiol turi dar daugiau miestų pasirinkimų reklaminės kampanijos kon…, tačiau tuo pačiu kažkodėl iš INSIGHTS statistikos modulio dingo lietuviškų miestų pavadinimai. [...]

  8. Social Media says:

    that one of the feature of facebook through which u know target your local & other as well

  9. Facebook Gets Closer to Local Businesses | Local Search Agents says:

    [...] has improved its advertising program by adding thousands of new cities, according to Inside Facebook. More precisely, this means that even local businesses can start promoting their companies on the [...]

  10. Open Graph Developer says:

    Tells us is thousands of new cities in it’s self serve advertising tools, meaning advertisers can more narrowly target users across the United States and around the globe.

  11. 5 Steps to Succeed with Facebook Advertising > Smart Insights Digital Marketing says:

    [...] if you have a service that only sells in a certain location, make sure you select the relevant country, city and the advert is better received if it is in that country’s primary [...]

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