Facebook Ads Can Now Do Local Targeting for Thousands More Cities
In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment.
Facebook isn’t giving a full list of which cities have been added, but you can check out the cities in your area here for yourself. We’ve been covering how these ads can be particularly valuable for local businesses who only need to reach people in their area. We expect this update to be especially valuable for them.
The change may not seem that big. But in our recent analysis of Facebook’s revenues for 2009 and 2010, we reported that local advertising is a significant way that Facebook is making money already, and one of the most promising areas for it to expand. Improving targeting for local ads should have a meaningful effect.
March 4th, 2010 at 5:37 pm
[...] revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further In its latest move to expand its performance advertising program, Facebook is offering what it [...]
March 5th, 2010 at 4:35 am
Thats really great. After all facebook has now become one of the finest advertising platfrom for marketing products and services.
March 5th, 2010 at 8:13 am
I wonder how Facebook ads stack up to Search Engine Advertising like Google Adwords or Yahoo Publisher Network? I wonder if the targeted traffic is better?
anyways, tanks for the info. This is very good to know. I think being able to target more cities directly means small business will most definitely benefit from much more targeted traffic.
thanks for the info
March 5th, 2010 at 3:18 pm
[...] Facebook Ads Can Now Do Local Targeting for Thousands More Cities, Inside Facebook [...]
March 8th, 2010 at 12:27 am
Nice to know that now if anyone wanna target locals so it is very easy for them. Thanks for the update.
March 8th, 2010 at 3:39 am
[...] Eric Eldon explains; Facebook isn’t giving a full list of which cities have been added, nor in which [...]
March 9th, 2010 at 12:41 am
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March 10th, 2010 at 11:49 pm
that one of the feature of facebook through which u know target your local & other as well
March 15th, 2010 at 10:11 am
[...] has improved its advertising program by adding thousands of new cities, according to Inside Facebook. More precisely, this means that even local businesses can start promoting their companies on the [...]
June 21st, 2010 at 10:44 pm
Tells us is thousands of new cities in it’s self serve advertising tools, meaning advertisers can more narrowly target users across the United States and around the globe.
July 6th, 2010 at 12:32 am
[...] if you have a service that only sells in a certain location, make sure you select the relevant country, city and the advert is better received if it is in that country’s primary [...]