Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010

Facebook is tight-lipped about its revenue numbers, which is typical of private companies. The most it has said publicly is that it became “free cash-flow positive” as of last September. At the time, we estimated it was set to bring in around $550 million for the year in revenues based on previous reports that we and others had heard, and from our own calculations. But how did the year actually end? Somewhat higher. And sources estimate the company could make between $1 billion and $1.1 billion in total revenue this year.

It ended 2008 making between $280 million and $300 million, according to many reports. The company’s revenues likely reached between $600 million and $700 million for 2009, according to a variety of industry sources we spoke with. The estimates match what we heard in September, which was that $550 million was looking too low – 2009 was clearly a big year for the company in terms of building its business, as we’ve been covering.

The company has been roughly doubling its revenues every year — 2007 came in at $150 million. We expect that trend to continue for the foreseeable future, making Facebook a multi-billion dollar company within the next few years. The question is becoming how Facebook can hit the inflection point where its revenues increase much more quickly.

Of course, it is not commenting on this story, except to provide the following statement:

Facebook is a private company, and we do not publicly disclose our financial results.  We understand there is a great deal of interest and curiosity in our past and potential financial performance.  However, external attempts to forecast revenue are fundamentally speculative and should be treated as such.  We’re focused on building our business to be successful over the long-term.

2009 Revenue

How did Facebook make money last year? By growing multiple revenue sources, mostly around advertising. Here’s the revenue we estimate for each component, followed by our analysis. Note that the 2009 run-rate numbers in the table circulated went around the financial community last summer, and were publicly reported by investor-blogger Fred Wilson and Business Insider. We’ll get into the 2010 projections further down.

Want more updates from Inside Facebook on Facebook revenues? Sign up here to be notified of future reports.

Brand Advertising: Facebook’s internal sales force made a big push here throughout the year, building on past efforts. It made very public entreaties to advertisers with many millions in budgets, like its big presentation to Madison Avenue last year. There, it also announced a deal where Nielsen started providing better advertising data to help firms track campaign results.

Facebook also continued to upgrade Pages and its home page advertising units, testing out a range of new features like engagement sampling ads. Meanwhile, the site grew to more than 350 million monthly active users at the end of 2009 from 150 million or so at the beginning of the year — that’s a lot of new eyeballs for advertisers to try to reach. Out of those users, around 100 million were in the US and another 100 million were in Europe: These two markets are where brand advertising brings in the most money. Brand ads revenue also expanded for a couple more reasons we’ll get into below.

Between what we’ve heard from sources and our estimates, we think this category increased considerably over the course of the year, from the $125 million rumor in July to roughly $225 million by the end of the year. The bigger question is if major advertisers are starting to spend more than “experimental” budgets on Facebook, and according to sources this just started to happen over the course of last year.

Microsoft Advertising: Revenue in this area is not clear. Microsoft has been running banner advertising on Facebook for years, one of the perks of its which it started doing when it made a strategic investment in the company. But the two ended the international component a year early, on January 1 of 2010, instead of the same time next year. While that obviously won’t impact Facebook’s 2009 revenue, we also hear that it already took over a sizable portion of Microsoft’s ad inventory during 2009.

Meanwhile, sources familiar with the matter suggest that the July rumor about Microsoft $150 million number is half wrong, in the sense that it is gross revenue, including Microsoft’s cut. So Facebook’s would have been significantly less — the exact percentage it would get is not known, as revenue sharing terms have never been disclosed for the deal.

Virtual Goods: This number is especially confusing, in part because Facebook accounts for branded virtual goods as part of brand advertising. Virtual goods revenue source, in terms of Facebook’s accounting practice, only means direct Credits sales.

The result is that the revenue source is significantly lower than what many have expected, coming in potentially as low as $10 million, according to sources familiar with the matter. While the Facebook gift shop has appeared to be popular with users, Credits has otherwise been in testing mode throughout the year. The use of the virtual currency in third-party applications has been minimal, and that only started changing in December.

Most industry sources have estimated revenue for virtual goods at around $75 million for the year, which has roughly corresponded with the July rumors and followed from previous estimates for gift store revenue. Certainly, Facebook’s accounting method — which we don’t have many details on — alters some part of that estimate. But outside rumors and estimates have been bullish because social games and other applications brought in hundreds of millions to developers on the Facebook platform last year.

At $10 million a year, the gift shop would be bringing in $25,000 a day, which seems extremely low considering the size of the Facebook audience. But, Facebook has promoted virtual gifts pretty lightly over the past couple of years.

Performance Advertising: As the biggest success so far in terms of monetization, we believe performance advertising grew by roughly $150 million above the July rumors, and for a few reasons.

FarmVille, Zynga’s hit farming game, saw sharp traffic growth after launching in June, partly because the company aggressively advertised on Facebook. Other social gaming companies followed suit. Social games accounted for a substantial minority of all spending on performance advertising, according to sources — between a third and half, some say.

However, other types of performance-focused advertisers, including direct marketers and local businesses, also increased their spending, from what many in the industry have said.

Growth was especially strong growth in international markets, in part because companies like Techlightenment, TBG London, Tradimax and 77 Agency began using Facebook’s advertising API to sell ads in bulk. These companies are based in Europe, and used Facebook’s precise ad-targeting features to reach users across the fast-growing region’s diversity of nationalities and languages. However, Facebook has rolled out its advertising API program more slowly than we’ve been expecting in general.

2010 Revenue Estimates

Overall, we expect many of the same advertising trends to continue. Brand and self-serve advertising should increase — but so will virtual goods revenue. A wide variety of sources we spoke to expect Facebook to pass $1 billion in revenue this year, possibly reaching $1.1 billion.

This is significant growth, but likely still the start of the hockey stick. Here’s a quick look at what’s happening now. Note that these estimates are very rough, and based on our understanding of the market and conversations with sources — we don’t have enough data on Facebook’s traffic to model each revenue stream.

Brand Advertising: Facebook is continuing to invest in its sales team here, opening new offices in the US and abroad, and cutting deals with regional advertising agencies in other parts of the world. Its traffic appears to still be growing — although how much is a big question for the year. The result is that ad inventory and the value to big brands will likely continue to increase, potentially to $350 million, we believe. We don’t think big brands will switch major offline or portal budgets to Facebook en masse this year, but we’ll see more money coming over, with the big budgets likely to follow later.

Microsoft Advertising: It’s hard to see Facebook maintaining much Microsoft advertising, because it can now monetize better on its own. It may maintain a token amount in some markets. Microsoft won’t mind about losing Facebook here, because it already has a big strategic investment in the company that will only get more valuable as Facebook builds its own business. And, Microsoft has other deals, like Bing within Facebook, and search ads to go along with the search engine.

Virtual Goods: More than ever, Facebook is making Credits a more relevant part of its developer platform. We’ve been covering in detail as the company has recently gotten most big developers using the virtual currency as an option; it has also gotten one, CrowdStar, using Credits exclusively. One way it has done this is by giving games that use Credits prominence within the Facebook interface, appearing in the “suggested” window of its Games Dashboard, for example.

We’ve also been hearing rumors — for months — about Facebook making Credits the mandatory, exclusive virtual currency in applications. It’s not clear that this will happen, and everything we’ve heard coming out of the company suggests no big decisions have been made yet. In fact, our understanding is that Facebook will continue to try to focus on advertising this year.

Still, we expect Facebook to start to figure out how to tap into the virtual goods business in a big way. It takes 30% of Credits revenue, so any developers it funnels through Credits will make it money.

Performance Advertising: Social games need to advertise now more than ever to reach Facebook users, due to new inhibitions on viral growth, and more competitors. They’re going to be spending more on Facebook than they have been.

So will many other types of performance advertising. Some, from our understanding, have figured out ways of getting a good return on their advertising investment, making additional advertising a way for them to make more money. Facebook’s ongoing efforts to build features for the Ads API, the development of third-party tools providers, and interest from more advertisers should bring this category continue to grow well, past half a billion and possibly towards $600 million.

Conclusion: Look for the Most Revenue Growth After 2010

While many people have questioned Facebook’s ability to make money, it is innovating in multiple areas, in ways that we believe will work for the long-term. Brand and performance advertising benefit from being targeted on users’ real-life data, from appearing in Facebook’s engagement-rich environment, and from reaching its hundreds of millions of users.

The company will, in our view, gradually chip away at brand advertising spending on other big web sites, including Yahoo and MySpace. The optimistic case for Facebook, in terms of its brand advertising revenue, is that it will get most of this advertising and bring it alone up into the billions range, eventually.

Performance should also continue to expand. We expect social gaming as well as a wide variety of performance advertisers and local businesses to help the company make more money here for many years to come. This ecosystem could mature to look something like search engine marketing. Google’s AdWords and other contextual ads appear to be better than Facebook in terms of reaching users looking to buy things; some industries are struggling to make money on Facebook, including travel and insurance companies, from what we hear. We’re not prepared to make an estimate for how big this revenue source might become in future years, except to say that it looks the most promising out of any.

Beyond 2010, Credits could potentially expand beyond Facebook apps. Facebook intends to have it be a virtual currency on the site for now, but many have speculated it could turn Credits into a web-wide virtual currency, and integrate it with Connect so other web sites could include it as a payment option. That is possible — it’s an idea that’s been floating around for years.

Some have also speculated that Facebook is going to get deeper into the payments business, instead of partnering with other payment service providers who currently manage Credit purchases. But in order to do payments itself, it would have to build out a PayPal-sized backend to support this. Right now, it uses PayPal, mobile payments from Zong, and direct payments via credit cards, instead.

All in all, Facebook’s future looks good, in terms of its ability to continue growing revenues. We’ll of course keep tracking everything closely.

Want more updates from Inside Facebook on Facebook revenues? Sign up here to be notified of future reports.

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113 Responses to “Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010”

  1. TaT: … says:

    [...] noch viel Entwicklungspotential vorhanden. Schätzungen sagen voraus, das Facebook weltweit 2010 die Marke von 1 Mrd. US-Dollar Umsatz knacken [...]

  2. Portale Społecznościowe » Archiwum bloga » Facebook zarobi w tym roku miliard dolarów says:

    [...] szczegółową analiza danych odsyłam do artykułu na blogu Inside [...]

  3. Facebook Developers See Dramatic Drop In Traffic Following Removal Of Notifications says:

    [...] comes from performance advertising, this is clearly going to be a major focus for Facebook. With an estimated $350 million in revenue last year from performance advertising, Facebook is heavily focused on this space. [...]

  4. Facebook Revenues to Hit $20 Billion in Few Years | CoolTechZone.com says:

    [...] advertising is a major draw, the company’s revenue could reach $20B in just a few years, reports suggest. Tagged as: advertising, facebook, revenue, sales, [...]

  5. Facebook Could Surpass $1 Billion in Revenue This Year says:

    [...] network could have made between $600-$700 million in 2009.The estimation and legwork, performed by Inside Facebook, provides the clearest picture yet into a very hazy topic: Facebook’s finances. As Facebook [...]

  6. Facebook Projecting 1 Billion in Revenue | Social Tech Web says:

    [...] posted well over that by close to 150 million, according to the news and market research site. Inside Facebook lined out how Facebook made money last year. "By growing multiple revenue sources, mostly [...]

  7. jardenberg kommenterar – 2010-03-03 | jardenberg unedited says:

    [...] Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010 [...]

  8. Hemodialysis Jobs says:

    I would love to see the internal numbers that the games and various apps bring to the table over the next two years.

  9. Inside Facebook, 700 millions de dollars de chiffre d’affaires en 2009 | FrenchWeb.fr la communauté des acteurs de l'internet francophone says:

    [...] vous invite à lire l’article d’Inside Facebook qui développe les hypothèses de chiffres d’affaires de Facebook pour 2010 Articles sur le [...]

  10. ¿Facebook ingresará 1.000 millones de dólares este año? | MuyInternet says:

    [...] responsable de esta cifra es Inside Facebook que vuelve a reavivar las batallas por los datos empresariales de la red social que el año pasado [...]

  11. Facebook podría tener ingresos de $1100 millones en 2010 « bitaminados says:

    [...] la propia web de Inside Facebook podréis encontrar el informe detallado, que divide las áreas de ingresos en cuatro partes: publicidad de marca (brand advertising) (que [...]

  12. Facebook devrait atteindre les 1,1 milliards de CA en 2010 | WebActus says:

    [...] google_ad_client="pub-4197576705903179";google_ad_slot="0741766425";google_ad_width=728;google_ad_height=90; Ubuntu sait vivre avec son temps: Me Menu et Rhythmbox >>3 mars 2010Facebook devrait atteindre les 1,1 milliards de CA en 2010 Ecrit par Romain | Brèves, Web | facebook, monétisation, réseaux sociaux Qui a dit que Facebook était pauvre? Quoi qu’il en soit, InsideFacebook vient d’annoncer que le plus célèbre des réseaux sociaux devrait avoisiner les 1,1 milliards de chiffres d’affaires cette année. Cela n’est naturellement qu’une estimation basée sur les partenariats passés, ce qu’il a réellement gagné ces dernières années et des estimations optimistes sur l’essor de la publicité sur le réseau social. Eh oui! Facebook tire le plus claire de ses bénéfices dans son système de régie publicitaire.Facebook est donc en pleine croissance avec comme vecteur financier la publicité. Rien qu’en 2009, la publicité représente 350 million de dollars sur les 635 millions de dollars de CA, autant dire que Facebook doit prendre soin de sa régie. Pour rappel, Facebook avait engrangé  150 millions de dollars en 2007,  300 millions de dollars en 2008. Il compte donc réitérer l’exploit en doublant son CA cette année aussi.Mais est-ce possible? Les estimations sont loin d’être optimistes, mais plutôt réalistes. Le réseau social est encore en pleine croissance. Il ne cesse de s’agrandir et de nombreuses marques s’intéressent à ce genre d’applications où sont rassemblés bons nombres d’internautes, clients potentiels. Tout comme pour Google, les marques ont intérêt à investir dans de la publicité pour ainsi rayonner sur pas loin de 400 millions de membres. Cela leur permet d’avoir une visibilité importante. On peut voir d’ailleurs que l’essor de ces réseaux sociaux a permis de créer des postes spécifiques qui viennent gérer l’image et la publicité de la marque.Ajouter à cela quelques partenariats par-ci par-là (Microsoft investit 50 millions par an), autoriser la vente de biens virtuels (cadeaux, images, musiques) entre membres et vous obtiendrez un CA élevé car au final pour 400 millions de membres, 1,1 milliards de dollars de chiffres d’affaires ne représente que 2/3 dollars dépensés par membre.Par ailleurs, il ne faut pas oublier que Facebook est soumi de nombreuses dépenses. Facebook n’est rentable que depuis cette année dû à des dépenses importantes pour le stockage et la mise à disposition de son application.  Pour les réduire, il a d’ailleurs investi dans un datacenter lui permettant de gérer et stocker les applications/photos de ses membres à moindre coût (Facebook achète son premier datacenter). Pour rappel, Facebook c’est plus de 30 000 serveurs interconntectés ou encore 80 millards de photos dont 600 000 visualisées toutes les secondes (Que se cache-t-il derrière Facebook?).Source: InsideFacebook [...]

  13. Facebook, $1 000 000 000 de revenue en 2010 says:

    [...] : InsideFacebook Categories: Web 2.0 Tags: Facebook Commentaires (0) Trackbacks (0) Commenter [...]

  14. Facebook 2010 revenue estimated at $1bn | Furlong PR says:

    [...] 2010 revenue estimated at $1bn March 3rd, 2010 ShareAccording to estimates from blog Inside Facebook, revenue for the pre -eminent social network is expected to exceed $1bn in [...]

  15. ‘Tron Legacy’ Releases New Image, Could Be a Beginning of Trilogy | Foilball.com says:

    [...] Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010 [...]

  16. GooWild | Facebook fait beaucoup d’argent sur notre dos!!! says:

    [...] le site InsideFacebook qui a déclenché le buzz cette nuit en annonçant que des résultats prévisionnels 2010 pour [...]

  17. Facebook atteindra le milliard de dollars de revenu en 2010 selon InsideFacebook | Ideologeek says:

    [...] InsideFacebook a publié cette nuit un article qui buzz déjà. Ce billet annonce des prévisions financières pour le revenu de Facebook. Selon ce site, Facebook devrait gagner vers le milliard de dollars cette année. [...]

  18. Yahoo CEO Asks, “Facebook, what’s their revenue?”–Er, About $1 Billion Carol says:

    [...] as if on cue, Inside Facebook comes up with some compelling calculations that suggest Facebook will hit $1.1 billion [...]

  19. Facebook on Track for $1 Billion Revenue This Year at Retail Marketing - Shopping Center Marketing says:

    [...] Read full story here. [...]

  20. Pierwszy miliard Facebooka w 2010 roku? says:

    [...] że są one na całkiem przyzwoitym poziomie i co najważniejsze systematycznie rosną. Według insidefacebook.com tegoroczny przychód FB może przekroczyć nawet miliard dolarów. Nie są to oczywiście oficjalne [...]

  21. $1 Billion In 2010 Might Just Be Easy For Facebook | Startup Meme - Unofficial Facebook Guide says:

    [...] were initially expected for year 2010. If this turns our true, we might have the social network hitting past the $1 Billion revenue range and that it might actually have bagged the predicted $700 million in [...]

  22. SearchCap: The Day In Search, March 3, 2010 says:

    [...] Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010, Inside Facebook [...]

  23. Striking a balance between privacy and power | A Series of Tubes (Steven McGrew) says:

    [...] work out so well for Beacon and Facebook, though they seem to be bringing in revenue now (estimated one billion for 2010). Rated: from 0 [...]

  24. Facebook to Hit $1 Billion in Revenues? | Geekwerks says:

    [...] to insidefacebook, the social site Facebook is on track to eclipse $1 billion dollars in revenues this year. [...]

  25. Aegis Announces Demand-Side Platform; Adobe Starting Media Practice? Is DSP Next?; Tobaccowala Says Agencies Must Pay For Talent says:

    [...] Inside Facebook quotes its "Inside Facebook" sources saying that the social media giant reach between $600 and $700 million in revenues for 2009 and should approach $1 billion in 2010. Almost all of last year's revenue was due to advertising – except for a smidge of revenue ($10 million est.) from virtual goods.  Inside Facebook finishes off its Facebook predictions with a $20 billion run rate "in the future."  Read more. [...]

  26. uzoma says:

    I see facebook as an important emerging tool for the 21st century and with the new decade fast setting a pace, the greatest word on every one lips will be facebook

  27. Trickr.de » Blog Archive » Facebook plant für 2010 über 1 Milliarde Dollar Umsatz says:

    [...] für Gründer Marc Zuckerberg keine Pflicht seinen Umsatz, Gewinn oder Kosten zu veröffentlichen. Inside Facebook ´s Analysen sind daher nur Schätzungen. Belegt ist jedoch, dass Facebook im September 2009 [...]

  28. Simon Weston says:

    There is an interesting shift taking place amongst internet users and Social Networks. Is it conceivable for Facebook to gain and overtake Google’s monthly traffic and revenue within the next five years?

  29. Tu veux être mon ami ? | Metro Paname says:

    [...] une étude réalisée par le site Inside Facebook, le site américain pourrait obtenir des recettes d’un milliard de dollars cette année. Un [...]

  30. Facebook, ou le crépuscule des geeks | Owni.fr says:

    [...] Facebook n’a pas la prétention d’imposer de la technologie, il apporte simplement, tant pour l’utilisateur que pour la marque, des outils simples pour travailler l’engagement et la connexion au réseau social. Zuckerberg avait fait son deuil de monétiser le social graph, la proximité personnelle. Il a réussi à en faire un terrain de jeu, il réussira peut-être à en faire un terreau de business. D’autant plus qu’il a enfin une machine rentable. [...]

  31. Jessie V says:

    When FB goes public, what sort of multiple will it trade for at the time of IPO? Will it’s market cap be 10X sales? 20X sales?

  32. Facebook 2010′da Kasasına 1 Milyar Dolar Koyabilir « Bay Bedava – Netten Başlıklar says:

    [...] Wall Street Journal‘ın 7.6 milyar dolar değerinde gördüğü ve 2010 gelirlerini 710 milyon dolar olarak tahmin ettiği Facebook, mali hesaplarını dışarı açmıyor. InsideFacebook ise reklamlar, markalar ve Microsoft üzerinden gelen gelirlerin bir toplamı olarak Facebook’un 2010 yılı gelirini 1-1.1 Milyar dolar olarak görüyor. [...]

  33. Links of the Week: March 5th Edition | Open The Dialogue says:

    [...] in the world could both pull in 1 Billion Dollars in revenue in the coming years. It seems that Facebook is geared to hit the 1.1 billion mark in 2010 while YouTube could hit the magic mark in 2011 ( and [...]

  34. Tu veux être mon ami ? « WebGlide - humour says:

    [...] décortique l’actu »Tu veux être mon ami ?Selon une étude réalisée par le site Inside Facebook, le site américain pourrait obtenir des recettes d’un milliard de dollars cette année. Un [...]

  35. Facebook gagne de l’argent, mais ne rassure personne | Owni.fr says:

    [...] Facebook nous annonce gaiement qu’elle va sortir “environ” 600 millions de dollars de revenus, soit deux fois plus que [...]

  36. Is Facebook is trying to compete with Google? | Bright Web Insights says:

    [...] from advertising, 66% of which is from search.  These numbers are astronomical compared to the guesstimated revenue Facebook has generated.  This is certainly a big hint for [...]

  37. eModeration Social Media Round-Up #33 - A Sense of Community - Blogs - Brand Republic says:

    [...] on its revenues – may have harvested between $600 and $700 million last year – with, according to Inside Facebook, a possible $1.1 billion on the cards for 2010. Seems Mark Zuckerberg can look forward to many [...]

  38. BINISH says:

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  39. Facebook Roundup: Events, Facebook in D.C., LivingSocial, Searches and Get Satisfaction « My Blog says:

    [...] domination of SecondMarket, and just about everything else, comes in light of what we reported to be revenues that could exceed billion this year. The company went from 0-0 million in 2008 to [...]

  40. Google Versus Facebook, Traffic and Where To Shove It says:

    [...] Inside Facebook article run a couple of weeks ago, and subsequently paraphrased by most of techdom, suggested [...]

  41. China’s Tencent: $1.8 billion in 2009 revenues—what Facebook could learn | Yooxe says:

    [...] Tencent, a Chinese internet giant in instant messaging, social networks, and mobile, posted $1.8 billion in 2009 revenues, an increase of 74% from a year ago. http://www.tencent.com/en-us/ir/news/2010.shtml For the record, that’s about three times Facebook’s estimated $600-700 million in 2009 revenues. [...]

  42. China’s Tencent: $1.8 billion in 2009 revenues—what Facebook could learn - China Social Games says:

    [...] an increase of 74% from a year ago. For the record, that’s about three times Facebook’s estimated $600-700 million in 2009 [...]

  43. BloggerInsight :: China’s Tencent: $1.8 billion in 2009 revenues—what Facebook could learn says:

    [...] an increase of 74% from a year ago. For the record, that’s about three times Facebook’s estimated $600-700 million in 2009 [...]

  44. Social Gaming Roundup: Tencent, Nintendo, Dinosaurs, and More says:

    [...] Tencent Brings in $1.8 Billion in 2009 – When it comes to virtual goods transactions, China’s Tencent is one of the company’s making the most money: the internet media company reports an impressive $1.8 billion in revenue for 2009, a 74% increase over last year. Kai Lukoff has a good analysis over at Venturebeat. Comparively, we’ve reported that Facebook is between $600 and $700 million. [...]

  45. 以騰訊為師,Facebook可以賺大錢? | Inside says:

    [...] 3/17時,騰訊公布2009第四季以及全年的財報,而這份報表指出,騰訊2009年總收入124.4億元人民幣,比2008年增長了73.9%,而第四季的營收也創下歷史的新高紀錄。而根據AllFacebook的資料來源,相較於2009年Facebook的年度收入預估在6億~7億美金之間,看起來兩者的差距約莫在3倍左右。 [...]

  46. Facebook on Track for $1 Billion Revenue This Year — JOSHUASCOTT.NET says:

    [...] to figures released today by the singularly focused blog Inside Facebook, the ubiquitous social network made upwards of $700 [...]

  47. mark says:

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  48. ONLINE TOPLULUKLAR UZERINE KURULAN SITELERIN GELIR MODELLERI | SOSYAL MEDYA TÜRKİYE says:

    [...] bir hasilat elde etti. Bu tutar ayni yil icin 635 milyon USD oldugu tahmin edilen Facebook’un toplam hasilatinin %1,6’sini [...]

  49. Facebook – Growth and Revenue « Sociotope says:

    [...] As a private company, Facebook are not obliged to publish its revenue figures. But, according to an Inside Facebook prediction, Facebook are set to record up to $1.1 billion in revenue in 2010 with brand advertising [...]

  50. Ranking tech companies by revenue per employee – (37signals) « mnml says:

    [...]  $1,100,000,000 [...]

  51. HOW TO: Opt-out of a web-wide Facebook – opendna project says:

    [...] wasn’t a retail platform like eBay and most of us figured out that they were going to make money off advertising. But I think it took most of us a while longer to figure out that advertising is about selling [...]

  52. Skype: Das alternative Social Network » netzwertig.com says:

    [...] 35 Prozent davon verwenden Skype für berufliche Zwecke. Zu Hoch-Zeiten sind 23 Millionen Benutzer gleichzeitig eingeloggt. Geschäftszahlen veröffentlicht das Unternehmen nicht mehr, war jedoch bereits unter eBay-Regie profitabel. Der Quartalsumsatz liegt mittlerweile bei knapp 200 Millionen Dollar und damit ungefähr auf Facebook-Niveau. [...]

  53. Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising | AttentionMax says:

    [...] is expected to reach $1.1 billion by the end of 2010, according to an estimate by Eric Eldon at Inside Facebook. This is going to be a big, well-defined industry, with a lot more clarity, currency exchange and [...]

  54. Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising - The Clickable Search Engine Marketing Blog | Clickable.com says:

    [...] expected to reach $1.1 billion by the end of 2010, according to an estimate by Eric Eldon at Inside Facebook. This is going to be a big, well-defined industry, with a lot more clarity, currency exchange and [...]

  55. eModeration's Social Media Round-Up #40 - A Sense of Community - Blogs - Brand Republic says:

    [...] [...]

  56. Marketing Impact: Facebook vs The Super Bowl « Loud Whisper Media says:

    [...] 2009 Estimated Revenue: $635 million (source) Superbowl XLIV’s Estimated 2009 Advertising Revenue: $213 [...]

  57. Growth of Social Media: Real Time Counter says:

    [...] Facebook 635mill in ad revenue & $75 mill in gifts Mar 2010 – InsideFacebook [...]

  58. JAMIE DARELL FUGETT says:

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  59. Facebook 在強壓 Zynga 嗎?小應用商該怎麼因應? » Mr. Jamie 看網路與創投 says:

    [...] 今年大約會達到 11 億美金,而 Zynga 目前換算成年營收則大約是 6 億。而以使用者來看,Facebook [...]

  60. VC2: Facebook Business Model cont.. · INFOSYS 343 Blog says:

    [...] Eldon, E. (2010). Facebook Revenue Up to $700 Million in 2009, on track towards $1.1 Billion in 2010. Inside Network. Retrieved on the 8th May from http://www.insidefacebook.com/2010/03/02/facebook-made-up-to-700-million-in-2009-on-track-towards-1-… [...]

  61. FascistBook « Cuando el día muere says:

    [...] acuerdo a las estimaciones presentadas en Inside Facebook, la red social más grande del mundo podría llegar este año a una suma de ganancias que se [...]

  62. SEO Blog And Shop at QXLShop.com - Facebook: Privacy at the Expense of Rich Analytics says:

    [...] recent reports are true, the Facebook ad serving monster is growing steadily. With new Facebook analytics [...]

  63. Matswork Facebook 2010′da Kasasına 1 Milyar Dolar Koyabilir says:

    [...] Wall Street Journal‘ın 7.6 milyar dolar değerinde gördüğü ve 2010 gelirlerini 710 milyon dolar olarak tahmin ettiği Facebook, mali hesaplarını dışarı açmıyor. InsideFacebook ise reklamlar, markalar ve Microsoft üzerinden gelen gelirlerin bir toplamı olarak Facebook’un 2010 yılı gelirini 1-1.1 Milyar dolar olarak görüyor. [...]

  64. Rules of Tech » Blog Archive » Rule of Tech: Don’t rely on a single platform. says:

    [...] pleased when it became increasingly clear how successful Zynga had become.  For example in 2009, Facebook ended the year with a ~$700M revenue but still wasn’t profitable, while Zynga obtained ~$200M in revenue and actually achieved [...]

  65. ComScore: Facebook Served More Display Ads than Yahoo Sites Last Quarter | Web Strategist says:

    [...] up to $700 million last year, through brand and performance ads, and we expect that number to reach near $1.1 billion this year, mainly due to ad revenue growth. Big brands are spending more than ever on the site, with [...]

  66. Sjoerd says:

    Whow, that much money! Keep it up Facebook. Staying on top is harder than getting there.

  67. My Take on Compulsive Facebook Disorder « ThreadThat.com says:

    [...] of doing business while FB reaps the benefits of increased advertising revenues as described in this [...]

  68. Instructions for Earning People Points | says:

    [...] http://www.insidefacebook.com/2010/03/02/facebook-made-up-to-700-million-in-2009-on-track-towards-1-… [...]

  69. Is Facebook Strangling the Golden Geese? « Online Alchemy says:

    [...] developers running apps (mainly games) on Facebook, reportedly driving Facebook’s revenues to over a billion dollars this year.  The lion’s share of this revenue comes from advertising — much (most?) of [...]

  70. Goedkope Tuinhuisjes says:

    Whow, Facebook is so massive these days. Think they will beat here 2010 estimations.

  71. RealID soon to apply to all forum posts, other upcoming official forum improvements - Page 4 - Elitist Jerks says:

    [...] From a quick Google search, I could find that some analysts projected revenue of 1.1 G$ in 2010 ( Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010 ), but that's not profit. According to the same article, Facebook disclosed it started getting [...]

  72. Social Media Business & LeBron James NBA Free Agency | E-Commerce Inbound Marketing Strategies, Tips, Tricks and Advice says:

    [...] 1.        Chicago Bulls have young superstars and lots of cap room to attract LeBron James to the city of Chicago.   Facebook has millions of young users and an advantage of Facebook Advertising that is bring in loads of extra dough.  Facebook revenues are projected at $1.2 billion in 2010. [...]

  73. Congratulations to Facebook on reaching 500m active members | The Equity Kicker says:

    [...] they are a proper business, with revenues estimated at $1bn+ this year, and still growing at near 100%.  From the bits and pieces I read I think they are near to [...]

  74. FaceBook Not going Paid! — P3nquin's Glacier says:

    [...] is raking it in hand over fist. according to insidefacebook.com last year alone Facebook passed its projected earnings report by over 200 million giving them a [...]

  75. facebook templates says:

    who can just thought that social networks can get such a ROI.

  76. Facebook Decides to Play Nice with Foursquare + Gowalla | Razorfish Search says:

    [...] the Private Data Equity Center valued Facebook at $35 Billion. InsideFacebook.com states they are projected to hit $1.1 Billion in ad sales revenue after hitting 700 million in 2009. With these numbers, we’re not to far away from saying, [...]

  77. Book: Facebook Expects Credits To Provide Up To 30% Of Revenue - Oliver Chiang - SelectStart - Forbes says:

    [...] give a sense of Sandberg’s estimate in current figures: according to Inside Facebook, the company is on track to make more than $1 billion in revenue this year. If Credits already made [...]

  78. Why Google Has No Game says:

    [...] doing so, Google just SuperPoked itself in the eyeballs, giving Facebook more time to expand its ad revenues to roughly twice as much as 2009. Google is playing games while Facebook finds ways to mint money [...]

  79. designsr » O custo dos serviços gratuitos da Web says:

    [...] a totalidade da faturação destes titãs da Internet é a venda de publicidade (ver estimativas para o Facebook ). Com a evolução de algumas tecnologias móveis e Web , a capacidade destes (e outros) sites nos [...]

  80. 100 World’s Most Valuable Startups | jan tervonen says:

    [...] number one destination users spend most of their time. Revenue last year was estimated at around $700 million with branded and performance advertising comprising the bulk. The company has had considerable [...]

  81. Valuing the King of Procrastination – Pt. I | Occam's Market says:

    [...] Reports say the company earned between $280m and $300m in 2008, and close to $700m in 2009. Estimates say it is on pace to hit $1.1b in FYE 2010. Another way to value the business, with such limited financial data is to see how much the equity is worth. Based on individual investments and privately-held markets such as Secondmarket, individuals can surmise how much a company is truly worth. [...]

  82. The Social Network’s Real Life Closing Credits - Taylor Buley - Buleyean String - Forbes says:

    [...] Facebook at $11.1 billion to $12.5 billion, a number that happens to coincide with about 10 times the industry’s best revenue guesses. Under this more conservative valuation, Facebook’s per share price is pegged at $25.01 to [...]

  83. Si tu mund të bëhet më e madhe në pesë vjet se Google është Sot | Albanian News And Articles says:

    [...] sa të jetë e mundur. dyshuar të ardhurat e tu është rritur nga $ 275,000,000 në 2008 në 635,000,000 $ në 2009 në një thuhet $ 2 miliardë lekë këtë vit, e cila është shumë më e lartë se sa [...]

  84. What Would Facebook TV Look Like?: Tech News « says:

    [...] This week, we saw a new Google TV offering from Logitech and there’s also indication the revamped Apple TV is selling at a brisk pace. This news has me asking the question, would Facebook ever go after the third screen in a more serious way than offering a simple widget? My feeling is yes; the TV screen seems too big a honeypot to ignore for a company that lives on advertising dollars. [...]

  85. Facebook will earn $600 million from selling your privacy : Kurt Edelbrock says:

    [...] to Eric Eldon, Facebook is projected to earn $600 million from performance advertising in 2010. What is [...]

  86. New business models for the social web « Conversity.be says:

    [...] Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010 @ insidefacebook.com [...]

  87. Young billionaire leaders, true visionaries or arrogant brats? Investigating Mark Zuckerberg « says:

    [...] the social website grew to a billion dollar company in a very short span of 5 years with its user base growing 10 times in 2years. All this amidst [...]

  88. SEO Facts and Figures for Leicester Businesses. says:

    [...] Facebook 635mill in ad revenue & $75 mill in gifts Mar 2010 InsideFacebook [...]

  89. Roger says:

    Whow, Facebook is so massive these days. Think they will beat here 2010 estimations.

  90. The social network « Gli Stregatti says:

    [...] scopro allora grazie ad Inside Facebook che le fonti principali di introito per la società sono due: Pubblicità (con relativa vendita di [...]

  91. Simon says:

    hello , there is an interesting shift taking place amongst internet users and Social Networks. Is it conceivable for Facebook to gain and overtake Google’s monthly traffic and revenue within the next five years?

    Thakn for this post

  92. Jan Zweden says:

    Whow nice stats. How can we get som Facebook stocks?

  93. What are Facebook's main revenue sources? - Quora says:

    [...] is your friend :)But here it is, first Google result for "Facebook revenue sources":http://www.insidefacebook.com/20…Insert a dynamic date here BIU     @   Edit Link Text [...]

  94. The Power of Facebook « BizTech Blog says:

    [...] http://www.insidefacebook.com/2010/03/02/facebook-made-up-to-700-million-in-2009-on-track-towards-1-http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/05/18/businessinsider-how-does-facebook-make-money-2010-5.DTL [...]

  95. Facebook-The Money Machine | CusatXpress - Official Campus Blog of CUSAT says:

    [...] These figures are fairly consistent with Inside Facebook’s March 2010 report. [...]

  96. Facebook-The Money Machine | CusatXpress says:

    [...] These figures are fairly consistent with Inside Facebook’s March 2010 report. [...]

  97. Simon Weston says:

    There is an interesting shift taking place amongst internet users and Social Networks. Is it conceivable for Facebook to gain and overtake Google’s monthly traffic and revenue within the next five years?

  98. Report Card – A Look Back At My Digital Advertising Predictions — curnow.org says:

    [...] (promoted Tweets anyone?). However, Facebook seems to be doing fine, thank you. Back in March,  Inside Facebook predicted 2010 revenues at $1.1 billion, All Facebook suggested $1.2 billion in March and, just as [...]

  99. 11 Big Consumer Purchasing Trends for 2011 « Brendan Hughes e-Commerce says:

    [...] now bigger than Google and is the effective gateway to the web for millions of consumers AND it has proven to be a place where consumers are happy to spend money, it makes absolute sense for merchants to make their products and services available through the [...]

  100. My price: 100 Dollar « Fishing in Blue and Red Oceans says:

    [...] Inside Facebook explains performance and brand advertising account for ca. 90% of its revenues. Microsoft [...]

  101. Is Facebook worth $50 billon | Paul Wallbank says:

    [...] bulk of Facebook’s current revenue comes from advertising, according to Inside Facebook in 2009 all but $10million of their $660 million earnings came from one form of advertising or [...]

  102. Facebook: ¿Moda o revolución? | Fabri Ferrero says:

    [...] cierto, en 2009 las ganancias de Facebook ya fueron de $ 700 millones de [...]

  103. How do advertisors create and pay for the ads that fund Facebook, which is free for all users/members? | Social Networks and Economics says:

    [...] Inside_Facebook [...]

  104. Could Facebook be worth $1bn a year? says:

    [...] Yes – and perhaps even more than that, according to new figures. [...]

  105. The Social Network Fever | The Phuse says:

    [...] movie The Social Network. I mean, if they can come up with something so simple and end up making billions of dollars, why can’t [...]

  106. Michael Brennan Media – Social Media Strategist » Using Social Bookmarking in Marketing and PR Campaigns says:

    [...] Facebook revenue is estimated to break 1.5 billion dollars in 2010 because people tend to purchase similar items as their peers. Creating a positive online experience allows your consumers to interact directly with your brand through testimonials, instant feedback, and recommendations to their friends such as the “like” and “tweet” buttons. This article discusses how brands can start building their social value by engaging with online communities, creating content (PR), and curating industry specific articles. [...]

  107. Facebook 2010 revenue estimated at $1bn | London PR Agency : Furlong PR says:

    [...] to estimates from blog Inside Facebook, revenue for the pre -eminent social network is expected to exceed $1bn in [...]

  108. The Digital 100: Los Emprendimientos Digitales Mejor Valorados en 2010. | Samuel A Villegas says:

    [...] destino pasan la mayor parte de su tiempo . Año pasado los ingresos se estimó en alrededor de $ 700 millones con la publicidad de marca y rendimiento que comprende la mayor parte. La compañía ha tenido un [...]

  109. 1.1 milliard de revenus pour Facebook en 2010 - The Facebook says:

    [...] 700 millions de dollars en revenus en 2009, pourrait atteindre le 1.1 milliard de revenus en 2010 d’après le site Inside Facebook.Voici les estimations pour les quatre dernières années :2007 : 150 millions2008 : 300 [...]

  110. Facebook Profitable on $2 Billion in Revenue? | Spredfast.com says:

    [...] billion” — figures that exceed even the $1.1 billion InsideFacebook’s Eric Eldon reported yesterday (clearly, the number is looking big). The article also asserts that Facebook is working [...]

  111. Facebook Developers See Dramatic Drop In Traffic Following Removal Of Notifications - AllFacebook says:

    [...] comes from performance advertising, this is clearly going to be a major focus for Facebook. With an estimated $350 million in revenue last year from performance advertising, Facebook is heavily focused on this space. [...]

  112. Social Round-up #33 | eModeration says:

    [...] revenues – may have harvested between $600 and $700 million last year – with, according to Inside Facebook, a possible $1.1 billion on the cards for 2010. Seems Mark Zuckerberg can look forward to many [...]

  113. Social Round-up #40 | eModeration says:

    [...] – but critics accuse the Tories of electioneering, pointing out that Facebook, which is on-track to make $1.1 Billion in 2010, is unlikely to be overly-worried by their [...]

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