Google Adds Facebook’s Fan Page Updates to Real-Time Search

Google said it would be adding public updates from Facebook Pages, last December, and now the integration is live within its real-time search updates, the company says, although we’re not seeing anything yet. To be clear, as of now, only information provided by Page owners will appear. So shared links, status updates, multimedia, etc. but not users’ comments on Pages.

It’s not clear what volume of new material is going from Facebook to Google as a result, although Facebook’s self-reported numbers say that 3 million Pages are currently “active.” Out of that number, half are local businesses, 20 million people become Page fans each day, and more than 5.3 billion fans have been created (this means the total number of fans across all Pages, counting each fan separately for each Page). Given the size of Pages, we can assume Google is parsing billions of updates from the feature.

Google has been making a big push to include more information from other sites in its real-time results, with Facebook rivals Twitter and MySpace already appearing, along with many others. However, as Search Engine Land has confirmed, Facebook investor Microsoft is currently getting more for its Bing search engine: publicly available personal status updates from Facebook users. And yet, those don’t appear to be live yet.

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Leave a Reply

12 Responses to “Google Adds Facebook’s Fan Page Updates to Real-Time Search”

  1. The New Online Communities -A Digital Perspective says:

    [...] Besides offering really valuable information to visitors, there’s a bigger picture to consider: if all their SEO is done correctly, then these become not online valuable resources for existing customers, but also the wider searches on Google etc. Another key example about how search and social media and coming closer and closer (in addition to today’s announcement regarding Google Starts Indexing Facebook Pages Updates) [...]

  2. Facebook Fan Page Updates Now in Google’s Real-time Search « Vitrue Blog - we make brands social says:

    [...] More details about Google’s real-time search and Fan pages updates can be read at Inside Facebook [...]

  3. russ says:

    This is pretty much cool. You are giving others an opportunity to be the best and letting them see the big world of social networking in the arena of facebook.

  4. MyTitleGuy says:

    A fan page is a necessity in today’s business and marketing climate. There are so many benefits, the fact the google now includes fan page updates with twitter is huge. This truly allows an update to go viral.

  5. Iphone Application Developer says:

    Yeah and it’s really great to search with Real Time Search and it is very useful.

  6. Google Buzz Blogging Is Real Real-Time | starnes dot com says:

    [...] For most people, I think the best way to get thoughts, shares and ideas noticed is to put them directly in front of the largest number of people in the places where they spend the most time. Today those places are the feeds at Facebook, Twitter and now Google Buzz — The Big Three. I should note that private posts in a Facebook feed are invisible to Google and don’t have as much value as public posts.  I use a Facebook Page, which Pages are now indexed by Google in real-time. [...]

  7. Creating an FAQ on your social media pages | Twitter for Restaurants says:

    [...] your FAQs to the Notes area of your Facebook Fan page. Remember, Facebook pages are indexed by Google, so you’re now getting double duty from those juicy keywords in your FAQ [...]

  8. Facebook Application says:

    I am agree with the article writer that Google easly Index Facebook Fan Pages so it is very important part of our user and also a business.

    Keep It Up!

  9. Quora says:

    Does Google index Facebook pages?…


  10. Hans says:

    Very interesting article. I am trying to find out whether it would be a good idea to submit your Facebook page to Google or not. Search engines will eventually find you, but will such submissions help with SEO efforts?

  11. Social Engagement Marketing | Ubercool says:

    [...] has attracted the attention of marketers who have unleashed a torrent of Facebook fan pages, 3 million at last count, and Twitter accounts to harness consumers eager to embrace brands that entertain and otherwise [...]

  12. Would you like like like Facebook Like button | User-Centered Design - says:

    [...] no longer hide under the bridge and can shine through their users’ Facebook Wall. Besides, Google started indexing Facebook even though we are not quite certain how much real-time data are being [...]

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