Facebook Sponsored Ads Promote Games that Use Credits
Facebook’s Credits virtual currency continues to expand. It brought on ahuge new payment service provider, PayPal, last week, and it began showing apps that use Credits within the“Featured” column of its new Games dashboard. We’ve also been hearing rumblings from developers about expansion, with the possibility thatFacebook might somehow make Credits compulsory.
This weekend, Ryan Spoon of Polaris Venture Partners spotted another way that Facebook appears to be giving Credits new emphasize: running in-house ads on users’ home pages. Per his screenshot, the headline of the ad says “Happy Island & Credits,” and the text highlights the fact that you can “[c]reate the island of your dreams with Facebook Credits!”