New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages

How much traffic does Facebook now send to other web sites? Analytics firm Compete tells the San Francisco Chronicle that 13 percent of US traffic to big web portals — Yahoo, MSN, AOL — came from the social network in December, the most out of any traffic source. What does Facebook itself report about this data?

The company doesn’t typically share a lot of about the traffic trends it sees internally, but we can glean some new information from the Statistics page it occasionally updates. Facebook usually updates some stats on the page when it makes larger announcements about its traffic, and it did so earlier this month when it said it grew from 350 million monthly active users at the beginning of December to 400 million now. Out of all of the items with new numbers, content-sharing (like posting links to content on a web portal from within Facebook), is way up. So are stats for Pages.

We go into more details below, based on our ongoing coverage of these stats as Facebook has updated them; for reference, see our posts covering the other updates, from last December, September and July.

All in all, Compete’s content-sharing data appears to be directionally correct, as it and other third-party data services usually are about Facebook traffic.

Status updates: In December, Facebook said that more than 35 million users update their status every day. This number has not changed today, so either the number of people posting status updates has not gone up along with its 25% user growth, or Facebook hasn’t updated the stat, or both. However, Facebook says that the number of status updates is going up, from 40 million in September to 55 million in December to 60 million as of February. The rate of status-updater growth appears to have slowed considerably, in contrast to the site’s overall growth. It’s not clear why, although a series of news feed and home pages changes starting last fall have de-emphasized status updating as a feature.

Photo uploading: The rate of photo uploading also continues to grow, although not as fast as it had earlier this year. Now, Facebook says more than 3 billion photos are being uploaded every month, up from 2.5 billion in December, 2 billion in September and 1 billion in July.

Sharing pieces of content: Defined as “web links, news stories, blog posts, notes, photo albums, etc.” — so, the source of the new traffic Compete is showing to portals — this category has been seeing massive growth. Facebook reported 1 billion items shared a week in July, 2 billion shared a week in September, then a big jump to 3.5 billion in December, and another big jump to 5 billion a week as of earlier this month. This is a key metric in Facebook’s vision of helping people to share more, and the many big and small changes the company has been making to the site are apparently having a significant impact.

Events creation: For whatever reason, Facebook has only intermittently updated this stat, and it hasn’t done so since December, when it said 3.5 million events were created every month. It didn’t report new numbers in September, but it said 2.5 million as of July. Growth here hasn’t been huge, as far as we can tell; the new home page redesign makes events more prominent, so perhaps we’ll see more stats, soon.

Pages: There are now more than 3 million active Pages on Facebook, nearly double the 1.6 million it reported in December. While it didn’t previously disclose the same Pages stats, Facebook began doing so that month; compared against the latest update, they show new pattersn. Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million. In other words, local businesses comprised half of the overall increase in active Pages over the last couple of months. Facebook separately says that the average user becomes a fan of 4 pages every month, double the December average. However, it has not updated the number of fans from December, which as 5.3 billion.

And, for a fun look at just what the latest updates looks like in graphical form, check out this guest post from Muhammed Saleem on Mashable.

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Leave a Reply

39 Responses to “New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages”

  1. Alan says:

    Is there a general time most people are logging on? I know there are different time zones around the world. But generally? Or by region?

  2. kevin st.alder says:

    Great acticle….still no mention of the recent changes…on the way it looks and the best way to navigate the page..we are still leaving the site to go to outside locations…if they could combine Facebook-skype-twitter and ustream live all together on the one page then we would all be there…

  3. Facebook Statistics: Content Sharing, Local Business Pages « Marketing For Nerds says:

    [...] Inside Facebook – New Facebook Statistics Show Big Increase in Content Sharing, Local Business… [...]

  4. Patrick Nouhailler says:

    The curve remind me some interesting mathematic number , but with one exception, we are 6 billion people, at one point the Big increase will have to stop or we are going to also have facebook profile for pets and robots

  5. SearchCap: The Day In Search, February 16, 2010 says:

    [...] New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages, Inside Facebook [...]

  6. facebookmarketing.de | 13% mehr Suchvolumen, Facebook Dominiert Mobile Nutzung, neuer Dienst Facebook Zeor veröffentlicht, uvm. (Kurzmitteilungen 27) says:

    [...] New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages Wow much traffic does Facebook now send to other web sites? Analytics firm Compete says 13 percent of US traffic to big web portals — Yahoo, MSN, AOL — came from it in December, the most out of any traffic source. What does Facebook itself report about this data? [...]

  7. bee says:

    Amazing…

  8. Ted says:

    I think the only reason of the increase in business pages is that people are creating and becoming fans of pages for everyday things such as “Imitating the annoying answering machine lady.”

  9. Delicious Bookmarks for September 24th through February 21st | StraussBlog says:

    [...] New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages – Facebook historical statistics as of February 2010 based on previous updates to their public statistics page. [...]

  10. The Web’s abuzz with all things social and there’s good reason why. - - says:

    [...] Facebook says more than 3 billion photos are being uploaded every month, up from 2.5 billion in December, 2 billion in September and 1 billion in July. (source) [...]

  11. Facebook naujienos ir patarimai #28 | Komunikacija FACEBOOK'e says:

    [...] jog Facebook‘as sugeneruoja 44% visų socialinių tinklų informacijos dalinimosi srauto. Ši naujausia Facebook statistika rodo, kad žmonės vis daugiau dalinasi informacija, ir kad vietinis verslas sparčiai kuriasi [...]

  12. Content-Sharing, Virtual Goods Helped Slide Double its User Base in February says:

    [...] FunSpace has grown the most since mid-February. On the 16th, it was still at 4.5 million MAU; today it accounts for about half of Slide’s MAU, at 21.7 million MAU. It is focused on sharing videos and other content. This is generally what Facebook wants to enable, and its own data reflects the trend. [...]

  13. Introducing “Friend to Friend” Canvassing…on Facebook « Brucedietzen's Blog says:

    [...] Facebook is more than a place where kids play games. It’s the leading social media, with nearly 500 million users, each having their own personal network comprised of an average of 130 friends. Altogether, these [...]

  14. Anjay says:

    HAHAHAHAHAHA. I am fat

  15. Keeping Up With The Joneses - Local Businesses Dominating Facebook | The Vantage View says:

    [...] is spreading at an alarming rate – Facebook being the most popular. Just last February, InsideFacebook.com reported more than 3 million active pages on Facebook, nearly double the 1.6 million just a few [...]

  16. Facebook Places: The Real Target Is Yelp says:

    [...] only that, but Facebook already has a relationship with businesses and advertisers: Over a million local businesses have already created Facebook pages (what used to be called “fan pages”) for their [...]

  17. facebook application developers says:

    ahhh!!! i already mention that no one can beat facebook in social media and one thing i also like to mention that this stat more increase upto 20% to 25% right now…

  18. Facebook Places: The Real Target Is Yelp | Cherry Ching's Blog says:

    [...] only that, Facebook already has a relationship with businesses and advertisers: more than 1 million local businesses have already created Facebook pages (what used to be called “fan pages”) for their [...]

  19. Useful Tips- September 8, 2010 | Altitude Alliance says:

    [...] There are more than 3 million active Pages on Facebook, nearly double the 1.6 million it reported in December. Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million. In other words, local businesses comprised half of the overall increase in active Pages over the last couple of months. (source)  [...]

  20. Facebook user penetration in Asia Pacific « In a Social World says:

    [...] Facebook Engagement Statistics via Inside Facebook blog [...]

  21. Facebook penetration in Asia Pacific « In a Social World says:

    [...] Facebook Engagement Statistics via Inside Facebook blog [...]

  22. Jami Broom says:

    Does anyone know how many FaceBook pages there are nowaday – 6 months later?

    I think this post needs an update ;-)

  23. Share! | ShortStack - Facebook pages made easy says:

    [...] of February, Facebook was having 5 billion pieces of content shared a week, Eric Eldon of Inside Facebook reported. That is a ton of shared content and this number continues to grow as more and more users [...]

  24. Celebrity High Magazine » Facebook makes change says:

    [...] Since that time, Facebook has gone from approximately 35 million users to more than 500 million, and more than 3 billion photos are now being added to Facebook every month. [...]

  25. Facebook changes up user profiles looks | Technology-Newz.com says:

    [...] Facebook having over a reported 500 million users and with over 3 billion photos being added to Facebook every month. It makes sense that Facebook would want to capitalize on all [...]

  26. GroupStory Partners with Entrustet to Allow Inheritance of Group Photo Memories says:

    [...] the most poignant example of a sentimental digital asset. Did you know that as of last February, 3 billion new photos are uploaded to Facebook each month? What’s more, this number is up from 2.5 billion just 2 months prior, and up from 1 billion [...]

  27. Custom Fan Page Design says:

    Interesting & amazing …………

  28. A man on fire: pictures from the revolution | the fifth wave says:

    [...] Nobody knows the number of still images posted online, but here’s an indicator:  every month, Facebook alone uploaded 3 billion photos (February [...]

  29. Nye tal viser at K-forum ikke tjekker deres kilder says:

    [...] i kommentar #39 kommer Timme fra K-forum Boserup til undsætning og henviser til et indlæg fra All Facebook hvor der bl.a. står: “In December, Facebook said that more than 35 million users update [...]

  30. Stats On Facebook | AllGraphicsOnline.com says:

    [...] of these stats as Facebook insidefacebook.com [...]

  31. The casserole « PR potluck says:

    [...] Business started to seriously take to Facebook marketing in early 2010 as the number of Facebook pages more than doubled with the 1.5 million ‘page’s in December 2009  increasing to over 3 million by February 2010, according to Insidefacebook.com [...]

  32. ContentAide; Optimizing Your Company’s Facebook Experience « À La Mer says:

    [...] tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s clear this social networking site is here to stay. But, are [...]

  33. » Spring Creek Group :: Blog – Facebook Enables Tagging of Pages in Photos: What Does this Mean for Brands? says:

    [...] more than 300 billion photos uploaded to Facebook every month, users are interacting with more content every day. When brands are introduced into this picture [...]

  34. Now tag Facebook photos with fan pages « In Their Tracks says:

    [...] it or not more than 3 billion photos are uploaded to Facebook every month and many of these are ‘tagged’ to indicate  friends are in [...]

  35. Facebook combats child pornography with Microsoft's PhotoDNA - TNW Facebook says:

    [...] is the largest photo-sharing website in the world – 3bn images are uploaded each month, more than half of what Flickr has on its entire [...]

  36. How to Use Facebook to Connect with Customers – The Lingerie Journal says:

    [...] now, it’s likely that you’re one of the 1.5 million businesses [via http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-shari...] with a Facebook page. But just being online is not enough. You’ve got to use this social media [...]

  37. Term Paper « 01075089897dotcom says:

    [...] Eldon, Eric “New Facebook Statistics Show Big Increase in Content Sharing, Local Business Pages” Inside Facebook, 15 February, 2010. 27 November, 2011.< http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharin…> [...]

  38. 5 Tips To Drive Engagement With Your Fans On Facebook - PEI Social Media says:

    [...] Business started to seriously take to Facebook marketing in early 2010 as the number of Facebook pages more than doubled with the 1.5 million ‘page’s in December 2009  increasing to over 3 million by February 2010, according to Insidefacebook.com [...]

  39. Facebook’s Real Challenge Is Sharing, Not Searching (FB) | Oklahoma Sentinel says:

    [...] to date, with a 1 billion users now uploading another 300 million a day. But 3 years ago, Facebook had 400 million users who were posting about 100 million photos a day. That’s about a 10% annualized boost in photo-sharing activity—hardly a doubling Zuckerberg [...]

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