Zynga Acquires Facebook Social Game Developer Serious Business

Social gaming giant Zynga has acquired Serious Business for an undisclosed amount, the companies just announced this morning. Both companies are based on San Francisco, and the Serious Business team has already joined Zynga at its Potrero Hill headquarters.

Serious Business has a very talented team and has built some hits, especially Friends for Sale, but it’s not huge. It has a total of 6.20 million monthly active users and 838,000 daily active users, according to AppData. The company previously raised $4 million from Lightspeed Venture Partners, which is also an investor in Playdom and RockYou. Serious Business’s founders, Alex Le and Siqi Chen, are both former employees of Powerset, a search company that Microsoft acquired in 2008.

Zynga currently has more than 68 million non-deduped daily active users on Facebook, according to AppData, making it by far the largest social game developer on the platform. We estimate the company brought in more than $200 million in revenue last year; it also recently raised $180 million from Russian investor DST.

Serious Business is not the first company that Zynga has acquired. Others include MyMiniLife, a smaller studio that has helped Zynga build popular simulation games like FarmVille, the Facebook app YoVille, and GoPets, a pet-caring game builder that appears to have helped work on the company’s PetVille game…

> Continue reading on Inside Social Games

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Zynga Acquires Facebook Social Game Developer Serious Business”

  1. Deals Heat Up in Facebook Gaming Space – GigaOM says:

    [...] and Farmville (whose users recently sent half a billion valentines to each other in 48 hours), has agreed to acquire fellow game maker Serious Business, whose apps include Friends For Sale. And Bloomberg reports that [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY


County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us