Zynga Acquires Facebook Social Game Developer Serious Business

Social gaming giant Zynga has acquired Serious Business for an undisclosed amount, the companies just announced this morning. Both companies are based on San Francisco, and the Serious Business team has already joined Zynga at its Potrero Hill headquarters.

Serious Business has a very talented team and has built some hits, especially Friends for Sale, but it’s not huge. It has a total of 6.20 million monthly active users and 838,000 daily active users, according to AppData. The company previously raised $4 million from Lightspeed Venture Partners, which is also an investor in Playdom and RockYou. Serious Business’s founders, Alex Le and Siqi Chen, are both former employees of Powerset, a search company that Microsoft acquired in 2008.

Zynga currently has more than 68 million non-deduped daily active users on Facebook, according to AppData, making it by far the largest social game developer on the platform. We estimate the company brought in more than $200 million in revenue last year; it also recently raised $180 million from Russian investor DST.

Serious Business is not the first company that Zynga has acquired. Others include MyMiniLife, a smaller studio that has helped Zynga build popular simulation games like FarmVille, the Facebook app YoVille, and GoPets, a pet-caring game builder that appears to have helped work on the company’s PetVille game…

> Continue reading on Inside Social Games

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

One Response to “Zynga Acquires Facebook Social Game Developer Serious Business”

  1. Deals Heat Up in Facebook Gaming Space – GigaOM says:

    [...] and Farmville (whose users recently sent half a billion valentines to each other in 48 hours), has agreed to acquire fellow game maker Serious Business, whose apps include Friends For Sale. And Bloomberg reports that [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us