Drive The New Volvo C30 DRIVe Around The World Through Your Facebook Network

Volvo is promoting its new clean diesel C30 DRIVe with a Facebook application that challenges users to see just how far their networks reach. The “DRIVe Around The World” app tasks Facebook users with “driving” a new C30 from friend to friend, so that with each pal that gets the car, it makes its way around the world and back to you.

DRIVe Around The World asks you to select one friend within an 828 mile radius, which Volvo claims is just how far a C30 DRIVe can get on one tank of fuel. Your friend then chooses someone in his or her network to “drive” the car to, and so on. Each continent has a few “ports” where the car can be ferried over seas to meet up with the next recipient. For remote areas or sections where you just don’t have many friends, you can use one free Refuel, which doubles the radius of the C30′s range.

Also important to note: Although you can choose to view the map in miles or kilometers, the car itself is not available in the US.

The team that completes the most efficient drive around the world will have 15,000 Euros donated by Volvo in their name to a wind farm project in Turkey. Players have until Feb. 4 to complete their journeys around the world.

The game, and several other interactive tabs that have been popping up on Volvo’s fan page, are helping the car company inch closer to some of its more popular competitors. Volvo’s relatively low number of fans (61,000) has always been a little perplexing given the manufacturer’s global presence and strong brand loyalty. The DRIVe Around The World app is certainly helping steer fans towards the page, with more than 400,000 daily active users at this point.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us