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Facebook’s Page Administration Tools Getting Upgrades
January 20th, 2010
| By Eric Eldon | 16 Comments » |
Facebook Page administrators are starting to some new features go live. One is the ability to see the number of impressions per post, and the number of likes and comments per impression. The other feature isn’t launched yet — Facebook has just started asking administrators to identify themselves by industry.
The post measurement feature first got mentioned within a recently leaked presentation. But here are the first live screenshots we’ve seen, on online personal finance service Mint’s Page. Of course, these numbers are only visible to Page admins, not fans or other users.
Jeff Widman of BrandGlue.com works with Mint and provided the screenshots as well as a few observations. His company specializes in helping brands get more visibility in Facebook’s home page news feed. “I’m still playing with it, but now I can double-check things that I’ve previously only guessed at,” he says, “like how much the [news feed] algorithm weights individual items versus weighting the fan page itself (i.e., does Facebook have a general PageRank weighting like Google, or does it weigh each post entirely on its own?)”
In some cases, he also notes, Pages are seeing many more impressions than fans. With Mint’s Page, for example, it has around 45,000 fans but a single post has more than 53,000 impressions. The 8,000 difference could be fans coming from the Page wall instead of their news feeds. But “it’s also a little uncertain where those 8,000 extra visits are coming from,” Widman adds, “as the Insights package shows less than half the 8K page visits since that post appeared. Perhaps it’s counting each time someone sees the News Feed? So multiple Facebook visits in a single day appear as multiple impressions?”
Overall, the new post-specific data should help Page owners better optimize what to post to their fans. The other change — Facebook’s request for admins to provide industry information, suggests more is coming. From a company note today:
Selecting your industry will enable the Facebook Ads team to provide you with more relevant support. In the future, we hope to offer industry-specific resources including more robust best practices guides and case studies. The more we know about our advertisers, the easier it’ll be for us to provide the most useful information.
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January 21st, 2010 at 12:07 am
great news, thanx.
does the number of “impressions” also say something about the number of fans who have hidden a company’s posts (e.g. number of fans minus number of impressions = number of fans who hide our posts)?
January 21st, 2010 at 9:07 am
This is great! The more data the better especially when trying to convince execs about the benefit of social networking for business.
January 21st, 2010 at 12:17 pm
I guess the numbers don’t match because an impression is whenever your fans see the post, which could be more than once (if they reload their homepage more than once etc.). So it’s not that every single fan is seeing the post (because they may simply not log into Facebook that day, and then it’s too old to be on their home page, unless they click to see older posts).
January 21st, 2010 at 1:56 pm
[...] interested in some new features that are rolling out for admins. Eric Eldon at Inside Facebook has discovered that some admins are starting to see impression counts for each post, as well as the number of [...]
January 21st, 2010 at 3:06 pm
[...] page admin controls that favors stats helpful to prospective advertisers, writes Eric Eldon at InsiderFacebook. This entry was posted in internet, tech, what it is and tagged admin, ads, analytics, facebook, [...]
January 21st, 2010 at 9:02 pm
[...] interested in some new features that are rolling out for admins. Eric Eldon at Inside Facebook has discovered that some admins are starting to see impression counts for each post, as well as the number of [...]
January 21st, 2010 at 9:34 pm
Well this is a great tool. By the help of this new update in fan page we can get to know that how many peoples are opening this link and what they are doing with what we are sharing. Thanks for the update
January 22nd, 2010 at 3:34 am
[...] I found out Facebook had just rolled out their new post insight product which allows page admins to view the number of impressions each of their posted stories have [...]
January 22nd, 2010 at 4:41 am
[...] „Feedback“) innerhalb dieser neuen Funktion genau berechnet werden. Eric Eldon auf insidefacebook.com berichtet darüber hinaus, dass die „Impressions“ z.T. die Anzahl der Fans übersteige. [...]
January 22nd, 2010 at 10:32 am
This is seriously going to make it easier to optimize when the best time is to share your content on facebook! This is all the data I’ve been able to find on that topic – http://bit.ly/WhenToShareOnFacebook – hoping to refine it once this feature reaches my fan pages.
January 24th, 2010 at 3:09 am
Fans will often come back to a thread to respond to someone else’s comment, especially if notifications are turned on. Thus, having more impressions than fans should be normal, I’d think– especially if there are a lot of comments.
January 25th, 2010 at 8:27 pm
[...] va a estar dando datos más detallados sobre la interacción de los usuarios en las Fan Pages (ver artículo), surgió la idea de escribir este post para que se entiendan mejor algunos “números” [...]
January 26th, 2010 at 8:43 am
[...] on metrics similar to the more traditional communication channels. For more info, click here: http://www.insidefacebook.com/2010/01/20/facebooks-page-administration-tools-getting-upgrades/ Leave a [...]
January 26th, 2010 at 1:50 pm
[...] Man kan læse langt mere om udviklingen her : Inside facebook [...]
June 6th, 2010 at 11:30 am
That is great that the number of (Page impressions) also says something about the numbers of fans who have hidden a company posts.
July 15th, 2010 at 12:55 pm
I have two facebooks ,how do I combine them,plus why don’t you have a spelling check?