Presentation Shows Facebook Ad Product Roadmap: Page Metrics, Real Time Ads, No Banners
A document accidentally revealed by a Facebook advertising partner in Poland provides new details on the company’s ad product roadmap.
The presentation shows it is planning to upgrade its Insights tool to allow Page owners to “track impressions and interactions against each post.” This will help Page owners more easily test and measure what sort of posts get the most response from fans, something they can’t easily do now without third party tools.
Another advertising feature is what appears to be a new way to target ads based on “real time.” Assuming this presentation is accurate, perhaps the feature is a way to target ads to people who have recently published status updates or other information? We don’t know exactly what this means, other than that it appears to be another targeting option, along with location, demographics, etc. Facebook isn’t commenting.
Finally, the presentation mentions that Facebook’s Microsoft-run banner ads are ending this quarter. From what Facebook has previously said, the statement appears to refer to Europe and other markets; banners are already gone in the United Kingdom, for example. Our understanding is that the US deal between Facebook and Microsoft is still on.
January 19th, 2010 at 1:26 pm
Perhaps real time in this case refers to people who are online (and active?) right now?
January 19th, 2010 at 1:30 pm
Please ignore the parentheses in my previous comment. What I meant to say is perhaps Facebook wants to let advertisers target people who are actively posting updates.
Also, perhaps it is aimed at people doing real-time search on FB.
January 20th, 2010 at 7:06 am
[...] Presentation Shows Facebook Ad Product Roadmap: Page Metrics, Real Time Ads, No Banners [...]
January 25th, 2010 at 7:19 am
[...] owners very happy. The document itself is no longer anywhere where I can link to it but there is this useful article about it on the Inside Facebook site. Here’s the high [...]
February 2nd, 2010 at 8:54 pm
Just what we always preached in our Free eBook on Building Facebook Fandom. Use Facebook Ads, and not display banners like skyscrapers. It is the age of Performance Marketing!
April 30th, 2011 at 11:56 am
What are Facebook’s top 10 product initiatives for 2011?…
I’m betting that Facebook’s major initiative this year will be real-time ad targeting based on posts and comments, not just Likes and Interests. Facebook implemented a real-time commenting system in January. Now the company seems to be testing an alg…