Facebook Gives Resharing a Boost with New Via Attribution Feature

Facebook tweaked the “Share” button for shared items over the weekend to make the feature more social.

When you click to “Share” a video, link, or any other content from one of your friends or Pages you’re a fan of, you’ll now see a line of text that says “via [your friend's/the Page's name].” If you choose to reshare the item, it will appear on your stream, and in your friends’ News Feeds. The reshared item includes a mention and link to the profile of the person you shared the item from, although you can remove their name in the reshare window if you want.

This feature is conceptually similar to how Twitter users retweet shared stories, in that the company is trying to make it easier for users to share more of each other’s content. However, while retweeting is a big part of Twitter user behavior, it hasn’t gotten so big on Facebook.

Facebook has already been working on a related effort to make, well, publishing more social. Last fall, it introduced a way to tag and link users in a post with the @ feature, like how you can tag friends on Twitter — except when you typed in @ on Facebook, you got a drop-down menu with a choice to choose people’s Facebook names.

While the interface is arguably more elegant than Twitter’s, especially for new users unfamiliar with, the feature hasn’t yet caught on that widely, that we’ve seen. The reshare button iterates on the idea of retweeting, and it also looks cleaner — we’ll see if it catches on, and helps spur adoption of @ tagging on Facebook.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

7 Responses to “Facebook Gives Resharing a Boost with New Via Attribution Feature”

  1. Karen Clark says:

    I like it! Now if the iPhone app had a way to reshare I’d be really happy!

  2. Facebook Gives Resharing a Boost with New Via Attribution Feature | Facebook Geek says:

    [...] the article here: Facebook Gives Resharing a Boost with New Via Attribution Feature Share and [...]

  3. Iphone Application Developer says:

    Well this option is very cool because by the help of this “via” option we can get to know that first who shared this video in our friends.

  4. Vitezslav Valka says:

    Interesting. At least from the licensing sight it makes a real sense. Doesn’t have to be big, but visible for those who need it. Fair.

  5. Facebook’s Share “Via” Functionality In the Wild // RyanSpoon.com says:

    [...] sharing functionality (think Twitter’s retweet button) has been reported for days (InsideFacebook’s Eric Eldon writes here) but last night was first time that I had seen it in the wild (after much looking). Three thoughts [...]

  6. David Sanger says:

    the Via function doesn’t seem to work for all shares. Shared videos, for example, sometimes don’t show the “via” reference while others do.

  7. jo says:

    Is there any way to track who is sharing your content?

Inside Facebook Sponsors
LifeStreet Votigo Frima Nanigans GREE Shoutlet PangeaMedia Appmau
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.