ISG: EA Launches Dante’s Inferno RPG with Lolapps to Promote New Console Title
Dante’s Inferno, Battle of the Damned is a new role-playing game that has been growing fast on Facebook. Up to nearly 1 million monthly active users in less than a week after launching, it lets you “fight through the 9 circles of hell” to rescue your murdered and damned wife.
But the story line here is not about Dante Alighieri’s formative work of Italian literature being turned into a Facebook RPG — at least not directly. Rather, Electronic Arts has turned its Dante’s Inferno console video game series into a Facebook RPG with the help of developer Lolapps. The purpose is to promote the release of Dante’s Inferno, the console game’s latest installment, due out in early February.
