Facebook Adds Anniversaries to Profiles (And Annual Reminders Too)

Facebook has just launched an enhancement to the “relationship status” field on user profiles for anniversaries. Now, when users list themselves as in a relationship, engaged, or married, they’ll get the chance to enter their anniversary date as well. Those who choose to do so can show their anniversary on their profile for friends, everyone, or a custom group of friends (depending on their privacy settings) to see. Here’s how it looks:

facebook-anniversaries

In addition, Facebook is adding annual anniversary reminders to the “Events” section of the home page – but just for your OWN anniversary. While this will be helpful for not forgetting that special day for yourself, Facebook isn’t adding your friends’ anniversaries to this section yet (though Facebook says it will do so in the future).

anniversary-reminders

Overall, it’s a nice addition by Facebook that should be valuable for users who want to share this information with friends. Facebook has become a very popular way to wish friends happy birthday, and there’s no reason the same shouldn’t be true for anniversaries as well.

Anniversaries could also offer Facebook another way to add incremental virtual goods revenues. Over the last year, Facebook has been building out its Gift Shop, and over recent months has been increasingly promoting virtual gifts on friends’ profile pages on their birthdays (including scheduled birthday gifts). It could easily do the same for anniversaries.

While buying a virtual rose may not earn you too many points with your significant other, virtual gifts could be a nice additional way for friends to celebrate with couples on their anniversary.

To dig deeper into the virtual goods market, check out our new report: Inside Virtual Goods: The US Virtual Goods Market 2009 – 2010.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us