http://www.insidefacebook.com/2009/12/10/southwest-pushes-for-fans-with-free-tickets-giveaway/ Tracking Facebook and the Facebook Platform for Developers and Marketers Mon, 13 Feb 2012 23:28:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.insidefacebook.com/2009/12/10/southwest-pushes-for-fans-with-free-tickets-giveaway/comment-page-1/#comment-55665 StepChange 2009: Year In Review Mon, 11 Jan 2010 03:13:41 +0000 http://www.insidefacebook.com/?p=20985#comment-55665 [...] The Southwest Airlines “Fans Fly Free” Facebook promotion that we designed the app and custom tab for saw over 400,000 new Fans sign up on Southwest’s page within 10 days, driven by Facebook engagement ads and an excellent media plan from Camelot Comminications. Nearly half a million users entered the promotion for the chance to win one of 100 free round-trip tickets, and the “overnight success” nature of the promotion earned prominent coverage from Inside Facebook. [...] [...] The Southwest Airlines “Fans Fly Free” Facebook promotion that we designed the app and custom tab for saw over 400,000 new Fans sign up on Southwest’s page within 10 days, driven by Facebook engagement ads and an excellent media plan from Camelot Comminications. Nearly half a million users entered the promotion for the chance to win one of 100 free round-trip tickets, and the “overnight success” nature of the promotion earned prominent coverage from Inside Facebook. [...]

]]> http://www.insidefacebook.com/2009/12/10/southwest-pushes-for-fans-with-free-tickets-giveaway/comment-page-1/#comment-49663 How to Get 400,000 New Fans In 10 Days Thu, 17 Dec 2009 23:05:00 +0000 http://www.insidefacebook.com/?p=20985#comment-49663 [...] base allows Southwest to create and sustain momentum on their own Fan Page, but, as noted in the Inside Facebook coverage of the promotion, the Fans Fly Free app pays an even greater ROI to the airline. The information shared by entrants [...] [...] base allows Southwest to create and sustain momentum on their own Fan Page, but, as noted in the Inside Facebook coverage of the promotion, the Fans Fly Free app pays an even greater ROI to the airline. The information shared by entrants [...]

]]> http://www.insidefacebook.com/2009/12/10/southwest-pushes-for-fans-with-free-tickets-giveaway/comment-page-1/#comment-48720 Exemples d'Animation Commerciale sur Facebook : Carrefour, Starbucks, Southwest | NiceToFeedYou Mon, 14 Dec 2009 05:26:19 +0000 http://www.insidefacebook.com/?p=20985#comment-48720 [...] « Fans Fly Free » par Southwest, le jeu-concours sur Facebook : 100 places en avion gratuites pour les fans les plus chanceux, avec pour objectif de mieux connaître les attentes de la communauté de Southwest… et d’améliorer le ciblage des internautes. Pour tenter leur chance à ce jeu-concours implémenté à la page Facebook de la marque, les fans doivent répondre à un questionnaire et s’inscrire aux différents tirages au sort. [...] [...] « Fans Fly Free » par Southwest, le jeu-concours sur Facebook : 100 places en avion gratuites pour les fans les plus chanceux, avec pour objectif de mieux connaître les attentes de la communauté de Southwest… et d’améliorer le ciblage des internautes. Pour tenter leur chance à ce jeu-concours implémenté à la page Facebook de la marque, les fans doivent répondre à un questionnaire et s’inscrire aux différents tirages au sort. [...]

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