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Facebook Adds “Become a Fan” Call to Action for Videos Uploaded to Pages
December 8th, 2009
| By Justin Smith | 8 Comments » |
Facebook has become an increasingly important platform for viral online video distribution, and now Facebook has added a small new feature to its video player that should increase the video viewers-to-page fans conversion rate: a “Become a Fan” overlay button.
The new “Become a Fan” button is a nice call to action that will encourage more people who come across Facebook Page videos to establish a longer term relationship with the Page. In order to see the button, you must mouse over the video player, and you must not already be a fan (or administrator) of the Page. When you mouse over the button itself, it expands to show the full “Become a Fan” call to action text. Here’s how it looks:
Overall, this new feature is an added perk that will encourage more Page administrators to upload more videos to Facebook. It should especially benefit musicians, TV shows, and movie studios, who make heavier use of videos for promotional purposes. It may make sense for some celebrities, producers, and brands to encourage fans to distribute their promo videos using the Facebook player, in order to get more Facebook fans wherever the video is embedded on the web. However, we haven’t seen any analytics from Facebook yet to enable you to measure how successful this new feature is.
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December 8th, 2009 at 12:28 pm
This has been around for a few months.
December 8th, 2009 at 12:53 pm
Interesting, regardless if this is a new feature or not I think it’s useful. More importantly I would love to see some analytics on videos in general from Facebook
Thanks for the update.
Wayne
December 8th, 2009 at 1:14 pm
I think that’s a start, I agree with Wayne, being able to see the metrics and possible ROI is king.
December 9th, 2009 at 3:33 am
And what is the process to do so?
December 9th, 2009 at 8:57 am
[...] dare la notizia di quest’ultima applicazione è il Inside Facebook, che ha spiegato: “Quando ti avvicini col mouse al tasto, è lo stesso video ad espandersi e [...]
December 10th, 2009 at 11:39 am
Yes, I would be interested to know how to set this up because I post videos occasionally for work.
January 5th, 2010 at 6:26 pm
asdasd
January 22nd, 2010 at 8:14 pm
Did you notice this feature has recently disappeared? I can’t seem to find the button on any videos in the last couple days.
Any official word of cutting it that you know of?