Involver Gets into Music Promotion Business with New App For Facebook Pages

Complete Brand Marketing on Facebook | InvolverFacebook Page services company Involver is getting into the music business, in a sense, with the launch of a new app called Music for Pages. You can see it in action, exclusively streaming Alicia Keys’ new album for her fans on her Facebook Page. The app comes with a customizable streaming playlist feature, along with tour dates and a way for fans to share tracks on their profiles and news feeds.

The move puts Involver in competition with MySpace’s iLike, which came out with its own unofficial music pages in late 2007 — before Facebook Pages launched — and streamed its first major album last year for R.E.M. But Involver’s move makes sense, despite the established competition, because Pages have been becoming an increasingly useful part of Facebook. Recently, Facebook changed the policies around sweepstakes and promotions for marketers, requiring that they take place within an application canvas page or Page tab. And just today, Google said it would be featuring Pages in its real-time search results, meaning that Google real-time searchers might soon be seeing Alicia Keys status updates about her new album.

While iLike’s main Music app has more than 10.4 million monthly active users, Keys’ page has around 1.3 million fans, according to PageData. (Note: Facebook doesn’t currently publish monthly page traffic, at lease some portion of her fans will see the promotion today.)

Facebook | Alicia Keys

Involver will make the music app another option for Page owners to use, as a premium product that it charges an annual subscription and service fee for, in exchange for setting up the application, developing custom features, and other services. In some sense, this also makes Pages more of a rival to MySpace’s music distribution services; and, the company recently bought iLike.

MySpace has repeatedly stated that it is making entertainment its focus, in a strategic move away trying to compete with Facebook as a social identity service. It has been pushing its own music site, with MySpace and iLike now appearing in Google real-time search results as well. It also plans to run music in iLike on Facebook, and it will likely make sharing MySpace music easy to do on Facebook, when it integrates Facebook Connect.

To be clear, MySpace is trying to offer a comprehensive, consumer-facing music service, especially with its flagship music property, MySpace Music, while Involver is just trying to make it easier for musicians to promote themselves on Facebook Pages (not, say, create a rival to MySpace Music). However, the two ecosystems will compete in terms of selling things like albums and schwag for the musicians and their labels. On Alicia Key’s page, for example, there’s a tab for an exclusive album that has you click on to Sony’s web site to buy it. You can bet Sony will be watching to see how well that tab drives sales versus its promotions on MySpace, and on other music services around the web.

For musicians, in any case, Involver’s app (along with everything MySpace is doing) shows that there are still improving opportunities to find new fans and make money online.

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Leave a Reply

7 Responses to “Involver Gets into Music Promotion Business with New App For Facebook Pages”

  1. Madalyn Sklar says:

    Sounds great. Can’t wait to watch it in action.

  2. Tyler Willis says:

    Eric,

    This is an awesome post, you’ve nailed the varying trends perfectly w/ regard to Myspace Music and iLike.

    We’re certainly not focused on competing directly with those services, but rather we are focused on building the most complete and robust suite of marketing applications on social networks. This music app creates a compelling solution for the musicians and record labels, and is often used in conjunction with Twitter, RSS, Video and other applications.

    With this music app, we’ve now got 20 applications — we will continue to build and release more compelling applications in the months to come.

    Thanks Again,
    Tyler Willis
    Director of Marketing, Involver
    tyler@involver.com

  3. KRONiS says:

    tyler, if there were a ‘light version’ or trial version with some functionality, these apps wouldn’t just be left for those with big budgets. most indie artists want something free they can use however they like, without the fear that it may go away without some ‘subscription’.

    i.e. make a free app that allows you to do SOME things with the fullest functionality. i.e. put up ONE song and maybe pimp out your chat area.

    free goes a long way. i often buy things i’ve used free for some time after i’m happy with the company making the software or app and know they will be around. i’m sure you guys will too, do you have a beta testing program? i’ll find lots of problems but I’m not ready to pay yet as A) i’m still recording and B) i would rather get in and see how configurable everything is.

    connect w/ me if you want some free testing in exchange for usage rights.

  4. Matthieu Chereau says:

    @KRONIS you can install a free version of our Facebook application on your page, so you can customize it, and add – among others – a music widget ;-)

    Check http://tigerlilyapps.com/ enjoy and let us know what you think about it.

    Matthieu Chereau
    CEO, Tigerlily
    mc@tigerlilyapps.com

  5. MusicXray says:

    Having an application that PROMOTES AND CONNECTS THE ARTISTS TO THEIR FANS AND PEOPLE IN THE INDUSTRY is critical for new artists. We built an application called a MusicXray that artists can share with others, upload not only their music but also videos, create song surveys, add in customized information, track their presence on social media sites, allow users to download with or without a code, along with a bunch of other functions and more on the way. One important point is we have a customized delivery system that plays the music much faster than what I see with the other players on the internet. But that is not the most important part of what we do. More importantly for independent artists they can submit their musicxray to the many music opportunities that we have made available through our connections in the music industry. They can submit their musicxray to opportunities for airplay, licensing deals, publishing deals, etc…. Check out one of the latest success story here: http://www.musicxray.com/success-stories/2009/12/11/rob-guajardo-gets-licensing-deal-then-gets-publishing-deal.html

    We are also allowing artists to submit their music directly without creating a musicxray but creating as many as you want is free and allows for the artist to better promote their music.

    My point is the application and capability of playing a song is no big deal for the rest of the artists who are not Alicia Keys. These are artists who need to have an application that can display the artist and their music so that people in the industry and their fans can easily learn more about them and help them to become more successful.

  6. Guillermo Pelayo says:

    Excelente!

  7. Musik på Facebook says:

    [...] http://www.insidefacebook.com/2009/12/07/involver-gets-into-music-promotion-business-with-new-app-fo… [...]

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