Facebook Reaches 100 Million Monthly Active Users in the United States
Facebook announced last week that it had crossed the 350 million worldwide active user milestone. If Facebook were a country, it would now have the third largest population in the world. Today, Facebook just crossed the 100 million active user mark in the United States — actually, more like 100.5 million, according to data we’re tracking at Inside Facebook Gold, our data and research service covering Facebook growth worldwide. That’s nearly one third of the total US population logging into Facebook each month.
Facebook has been growing in the US by at least a few million new users a month for most of the past year. The company had 98.1 million as of a week ago, having grown by around 4 million over the course of November. However, while last week may have been an especially fast-growing one for the company, the numbers it reports sometimes have a lag, or otherwise are not precise.
Anyway, if we assume the number is at least close to accurate (which it should be), this means the US is the first country to reach 100 million users, even though more than 70 percent of its 350 million worldwide monthly active users live elsewhere. The US audience is especially vital to Facebook, as the company currently makes most of its money from advertising, and the US is the single-largest advertising market in the world.
In context, the second-largest Facebook country is the United Kingdom, which has 23.2 million monthly active users. Third place is Turkey, with 16.5 million. Facebook started in the US, but has more recently grown faster in the rest of the world; today’s milestone reminds us that it is still gaining ground on its home turf — and across age groups. Here’s the age breakdown of US users, from Inside Facebook Gold:
December 7th, 2009 at 12:39 pm
Eric,
Any idea about how many Facebook users there are in Canada?
Mark
December 7th, 2009 at 1:11 pm
Hi Mark,
Canada is 14.3 million, one of the larger Facebook countries in the world.
December 7th, 2009 at 3:56 pm
Thanks for the Facebook Canada data! Much appreciated!
Mark
December 8th, 2009 at 1:38 pm
[...] you care? You alienate your viewers and listeners by saying you don’t know what Facebook is. Roughly one third of Americans actively use Facebook. This is an astonishing statistic. Many of these Facebook users undoubtedly listen to you and trust [...]
December 18th, 2009 at 9:01 pm
[...] researchers found that, in looking at the frequency of the last names of some 100 million Facebook users in the U.S. and comparing them with U.S. census data (with some statistical adjustments thrown in for more [...]
January 12th, 2010 at 7:53 am
[...] to understand and take part in today’s social media trends. As of late 2009, there are over 100 million active users on Facebook in the U.S., around 23 million unique visitors per month on Twitter and YouTube reaches nearly [...]
March 17th, 2010 at 12:22 pm
[...] Eldon. E. 2009. Facebook Reaches 100Million Monthly Active Users in the United States. Retrieved from http://www.insidefacebook.com/2009/12/07/facebook-reaches-100-million-monthly-active-users-in-the-un... [...]
February 10th, 2011 at 5:19 pm
[...] 今日（米国時間2/10）午前、OgilvyとBuddy Mediaが共催するイベントで、Facebookの米国内代理店担当責任者のSarah Personetteが、同ソーシャルネットワークの利用状況に関する統計情報を公表した。発表によると、現在米国人1億4900万人がFacebookをアクティブに利用しているという（2009年時点での米国アクティブユーザー数は1億人だった）。またこの米国内アクティブユーザーのうち70%が毎日ログオンしている。 [...]
February 11th, 2011 at 2:16 am
[...] сетью (по сравнению с 2009 годом, в США было около 100 миллионов активных пользователей). И 70 процентов из [...]