Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Year

MySpaceYahoo announced that it will be making Facebook Connect a deeply-integrated part of its site earlier this week. The move surprised some people, because Yahoo itself has historically been the largest social site on the web. By relying on third parties like Facebook for key social features, like friend relationships, the company has now more narrowly defined itself as a content publisher.

But we should get ready for another big Facebook Connect integration, industry sources tell us: MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. In addition to relying on its own “social graph” of user relationships, MySpace will use the graphs from other sites. — Facebook’s social graph is currently the most reflective of people’s real-life relationships, so apparently it will soon be a significant part of MySpace.

Facebook Connect lets third party web sites access Facebook user data and site features, like sharing activity from other sites to its news feed home page — the idea is that Connect helps other sites get more social, and drives traffic between them and Facebook. For MySpace, as with any other web site, integration with Connect does not necessarily mean there is any special business relationship with Facebook.

Still, the MySpace move might seem even more surprising than Yahoo’s, given that Facebook and MySpace have been big rivals in the past. But the new MySpace management team, led by former Facebook executive Owen Van Natta, has in recent months described its vision as being about “social entertainment,” meaning content like music, videos and games. In September, the company took a step further into integrating third-party sharing services, providing two-way sync with Twitter, so you can tweet from MySpace and or update your MySpace status from Twitter.

Like Yahoo — and AOL, for that matter — the News Corp.-owned company has decided that it is not in the business of providing user identities. Facebook is a friend now, not an enemy. Or perhaps “frenemy.”

We don’t have too many specific details on what the Connect integration will look like, although our sources described it as being “everywhere,” with some News Corp. managers apparently “shocked” by how deep it is.


We assume that MySpace will pepper various parts of its site, like MySpace Music, with Facebook sharing buttons so users can put content into Facebook news feeds and profiles. The bigger question is what will happen to the parts of MySpace that are about identity, not necessarily content — users’ lists of MySpace friends, the MySpace email service, etc. Perhaps there will be a tool that will make it easy to find your Facebook friends who are also on MySpace?

The two companies loosely suggested that something was in the works in October — although they both downplayed the significance when we asked about it then. “Hypothetically speaking, as nothing has been formally arranged yet, MySpace could become a Facebook Connect partner – which would allow people to share content they liked from MySpace with their Facebook network,” Facebook chief operating officer Sheryl Sandberg told The Telegraph.

And, here’s what Van Natta told the publication: “We are in talks with Facebook, and other sites, about how we could partner with them. Partnerships are going to be a big part of our strategy moving forward as a lot of value can be derived from them. Facebook is about core communications with your friendship network, whereas MySpace is about congregating around popular content with people who share your interests.”

The Identity Wars Continue

There are bigger implications with the move, as well. Who are the other big identity platforms left out there? Twitter, arguably, is one, although the service seems to be most popular with people who want to publicly broadcast information. While some people use the service to share their real lives, Facebook’s closed network seems to be what most social service users prefer for in terms of networking with real-life friends.

There’s also Microsoft and Google. Microsoft is a strategic investor in Facebook, so we imagine the company will continue to make Facebook a key part of any social identity features it rolls out, versus trying to compete against its investment. Google, on the other hand, has been working hard to provide alternatives to Facebook, most recently integrating Twitter into Friend Connect, the web-wide identity and sharing service that it has developed to rival Facebook Connect. But Friend Connect hasn’t been getting as much distribution as Facebook Connect, especially with major online publishers like television networks and movie web sites.

Google has also been busy building out its universal profiles. This feature, which lets you see your identities across Google properties and other sites, is the closest thing the company currently has to a social network (besides Orkut, a smaller social network that the company has not made a focus). And Google has notably been putting these profiles in search results — a clearly competitive move against Facebook.

With Yahoo and MySpace punting on identity, 2010 will see Facebook and Google more directly pitted against each other than ever before.

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19 Responses to “Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Year”

  1. MySpace and Facebook Sitting in a Tree? says:

    [...] a more detailed report from the blog Inside Facebook says that this will become reality “in the first part of 2010.” [...]

  2. SearchCap: The Day In Search, December 4, 2009 says:

    [...] Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Year, Inside Facebook [...]

  3. Facebook Connect, One Year Later says:

    [...] Prototype game trailer, CodeIgniter, Trapster, Digg, Discovery, Yelp, Washington Post, potentially MySpace in the near future, and numerous [...]

  4. Facebook Connect sarà “ovunque” su MySpace « Marketingmusicale’s Blog says:

    [...] PDRTJS_settings_740588_post_490 = { "id" : "740588", "unique_id" : "wp-post-490", "title" : "Facebook+Connect+sar%C3%A0+%22ovunque%22+su+MySpace", "item_id" : "_post_490", "permalink" : "" } da Insidefacebook [...]

  5. MySpace and Facebook Sitting in a Tree? | Innovative Business Technology says:

    [...] a more detailed report from the blog Inside Facebook says that this will become reality “in the first part of 2010.” [...]

  6. Social Milestone » Blog Archive » Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Year says:

    [...]… Share and [...]

  7. MySpace Gets Connected With Facebook | - Know Technology says:

    [...] Inside Facebook is reporting that 2010 could be the year we see Facebook and Myspace becoming a whole lot closer. Industry sources believe that we can expect to see Facebook Connect on MySpace the first part of 2010. The connection between the two companies should not be all that surprising given the origins of the new Myspace leadership under the charge of former Facebook exec, Owen Van Natta. [...]

  8. MySpace Bakal Mengintegrasikan Facebook Connect? | aMaNz says:

    [...] Inside Facebook melaporkan yang mana mungkin pada suku tahun pertama 2010, MySpace bakal mengintegrasikan fungsi [...]

  9. Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Year | Twit U says:

    [...] Full Story Posted in BuzzTracker | « Beautiful (and impressive) latte art – Holy Kaw! You can skip to the end and leave a response. Pinging is currently not allowed. [...]

  10. Facebook Connect, One Year Later « facebooknews says:

    [...] Prototype game trailer, CodeIgniter, Trapster, Digg, Discovery, Yelp, Washington Post, potentially MySpace in the near future, and numerous [...]

  11. MySpace and Facebook Sitting in a Tree? | Wordpress Marketing says:

    [...] a more detailed report from the blog Inside Facebook says that this will become reality “in the first part of 2010.” [...]

  12. With Yahoo and MySpace rolling over, Facebook wins the social network war « I Am Rajendra – Watch The World With Me….. says:

    [...] social focus and aim towards a network based on content and entertainment seem to be playing out: MySpace are linking up with Facebook Connect. There’s a lot of juicy info to be had over on the Inside Facebook article, but it seems like [...]

  13. Facebook Connect, One Year Later | Peer Marketing Group says:

    [...] Prototype game trailer, CodeIgniter, Trapster, Digg, Discovery, Yelp, Washington Post, potentially MySpace in the near future, and numerous [...]

  14. Facebook Connect cumplió un año y quiere seguir creciendo | Bitelia says:

    [...] hacia la música, sino porque también utilizaría Connect en todo el servicio, según los rumores que publicó [...]

  15. MySpace To Push Updates To Google In Realtime | qface & sowmo sky says:

    [...] MySpace, this comes at a time when rumors are swirling that they might integrate Facebook Connect on their site in a major way ? a bold move, obviously. It’s not clear how something like that [...]

  16. 5 Predictions for 2010 says:

    [...] Facebook will become an even bigger household name as every website integrates Facebook Connect, including MySpace. Facebook Connect has really advanced over the last year. I look at Facebook more as a platform for [...]

  17. Der Griff nach den Sternen – Yahoo & MySpace werden mit Facebook Connect zu Social Satellites. » Facebook, Yahoo, MySpace, Social, Networking, Portal, Klasse, Facebook-Connect, Yahoo-Portal, Halbjahr » MediaCluster News-Blog says:

    [...] system of social web sites. A big, Jupiter-like planet, to be sure, but not the sun.”. Nun kündigte MySpace  für das erste Halbjahr 2010 ebenfalls an, einen Facebook-Connect zu integrieren. Damit [...]

  18. Linda Ford says:

    soon or later Big G going to buy Myspace..hehe Thanks for the share, Happy New Year for you and Your Family :)



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