Holidays Dominate The Top 20 Up-and-Coming Facebook Applications List

appdataHoliday Facebook applications are now so popular with users that they’re squeezing out our usual mix of social games, quizzes, and generally-themed gift-giving apps on our weekly up-and-comers list on AppData. To be clear, this list only looks at applications that grew the most and ended the past week with between 100,000 and 1 million monthly active users. Social games still dominate, overall.

The point of looking at this segment of AppData is that we can see smaller apps that getting popular fast; given that we’re just finishing the first week in December, we expect holiday apps to continue growing fast over the next few weeks, as has happened in past years.

Top Gainers This Week
Name MAU Gain↓ Gain, %
1. icon Christmas Cards! 594,971 +537,388 +90.32
2. icon Christmas goodies 492,282 +424,249 +86.18
3. icon @Smiles 582,893 +422,412 +72.47
4. icon Ultimate Slot Machines 888,711 +404,513 +45.52
5. icon Chase Community Giving 912,058 +354,404 +38.86
6. icon Happy Thanksgiving! 732,831 +351,052 +47.90
7. icon Holiday Drinks 403,143 +326,720 +81.04
8. icon Christmas Kisses 492,440 +316,235 +64.22
9. icon Translations 315,674 +313,758 +99.39
10. icon Poker Rivals 256,833 +254,508 +99.09
11. icon Find My Lover 197,308 +180,541 +91.50
12. icon A Special Bouquet Greeting! 953,892 +179,273 +18.79
13. icon Ask a Friend 694,366 +171,798 +24.74
14. icon Santa Yourself 268,929 +166,699 +61.99
15. icon ScroogeOmeter 232,954 +162,329 +69.68
16. icon PayPal WishList 307,329 +160,109 +52.10
17. icon Status History 836,706 +159,603 +19.08
18. icon BigPrize Giveaways 614,030 +159,021 +25.90
19. icon What Type Of Girl Are you? 812,954 +138,876 +17.08
20. icon Youtopia 193,137 +134,537 +69.66

At the top we have Christmas Cards!, which, as the name suggests, lets you send virtual Christmas cards to your Facebook friends (if you send enough gifts, you can “Unlock the animated sparkly ones!”). People like this sort of thing, as the app grew 537,000 this past week, most of its 595,000 monthly actives. And, if the simple interface looks very familiar, that’s because this app was created with LOLapps’ Gift Creator app.

‘Tis the season for using Gift Creator to make a Christmas app, apparently, because that’s what second-place Christmas goodies did as well. It grew 424,000 of its 492,000 monthly actives last week.

Other Holiday-themed (and simple) apps on this week’s list include: Happy Thanksgiving! (why did this app keep growing after Thanksgiving?), Holiday Drinks, Christmas Kisses, Santa Yourself and ScroogeOmeter.

A few games do show, up though, notably 6 Wave’s Ultimate Slot Machines, Playfish’s new poker game, Poker Rivals, and mini Sim City-style game Youtopia.

There are quite a few other notable apps here, too, like the Chase Community Giving app. Made by Context Optional, Chase is giving away $5 million to various charities and wants you and your Facebook friends to use the app to vote on which ones deserve the money.

Another intriguing app is PayPal WishList. Made by eBay-owned Paypal itself and not another developer (apparently), the app gives you $1 for joining it then asks you to create a wish list and share it with friends, then pays you $1 for every friend who adds the app. And, this is only available to Facebook users in a range of Asian countries.

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