9 Top Companies That Provide Facebook Page Management Tools

Facebook Marketing Bible

Facebook has been building out its Pages product for businesses, brands, and celebrities since last year — and as the site has boomed to well over 300 million people, Pages have become an increasingly important way for any organization to reach users. Sensing opportunity, a number of companies have been starting up or expanding to provide services for Page owners.

Pages, as opposed to personal profiles, are designed for public conversations between fans and celebrities, companies, non-profits or other people and organizations. The companies that develop products for Pages generally tend to provide a customizable suite of services, including engaging applications like polls and quizzes, moderation tools, and analytics. Conceptually, this is an extension of the online marketing products industry that serves web sites, and similar in some ways to the range of products that have also been coming out for microblogging service Twitter.

Below, we’ve provided brief descriptions of 9 top page services companies, including the specific types of services they provide. Please note that neither the list of companies nor the services they provide are complete. This is rather a snapshot of what we’re seeing in the industry now. Here are the companies, in alphabetical order:

Buddy Media

Buddy MediaBuddy Media was originally focused on creating a loyalty program called Acebucks, then became an application developer and advertising network, then followed the growth of pages by creating a platform that offers a range of services to brands, listed below. It now has 40 people in New York, and it has raised $8 million to date from a who’s-who lineup of social web investors. Features include custom pages, custom apps, and custom Facebook Connect integration, Twitter monitoring, targeted Facebook advertising campaigns and analytics. It was worked with a large and diverse group of well-known brands including: New England Patriots, Starwood Hotels, Busch, Fox News and Reebok. More recently, the company launched a custom page for the Twilight series that includes polls and virtual gifts.

Context Optional

Context Optional Social network application development and social media strategy_ Facebook Applications, Facebook Pages, Facebook Connect, and the iPhoneIn business since 2006, San Francisco-based Context Optional has a long list of big clients, and competes with Buddy Media in many areas. Clients include Travel ChannelPalm, Smart.fm, Electronic Arts, Microsoft, Miller and Absolut. The company has developed some of the formative branded apps and app-page integrations on Facebook. It recently launched a new set of tools for page moderation late last month. Other features include custom apps and Connect integration, targeted Facebook advertising campaigns, apps for the iPhone and other platforms, brand monitoring services for Facebook and Twitter, and analytics.

Fan Appz

Fan AppzFan Appz has been a bit quieter than some of the other companies on our list, but also makes a suite of applications for page owners. These include an app for making a top 5 list, another for making polls, and a third for making quizzes. Page owners can add any of these apps within their page interfaces, via Facebook’s admin settings; celebrities like basketball player Rajon Rondo and comedian George Lopez, as well as the movie New York, I Love You. It has raised an undisclosed amount of money from undisclosed investors.

Involver

Complete Brand Marketing on Facebook | InvolverSan Francisco-based Involver focuses on building custom applications for big brands, with a range of multimedia, polls, and other features. In April, it announced a deal to sell content in branded apps in pages for Us Weekly and a range of other media publications. Last year, it has raised $1.44 million in a first round of funding from angel investors. It has also running surveys, polls, and other features with clients like Domino’s.

LiveWorld

Social Networking and Community Solutions — LiveWorldAlready an established provider of community and moderation tools for major brands on the web, the San Jose, Calif. company only moved on to Facebook a few weeks ago. It offers a forums app, a question-and-answer app and a third app that solicits users ideas; the company also provides a range of moderation, analytics and consulting services. While it works with eBay and many other top companies on the web, its first and so far only announced Facebook customer is Campbell’s Soup.

theKBuzz

thekBuzzBased in Glendale, New York, the company has traditionally focused more generally on word-of-mouth marketing, including consulting services. On Facebook, it offers a range of services for large and small clients. One set of features is called theFaceLift, and as the name suggests, comes with a long list of detailed features for anyone just starting a page, like customized apps. Additional services include daily page monitoring and monthly reports about things like responses to content and fan acquisition. A long list of clients ranges from 1-800-Flowers to Uno Chicago Grill to Queens Chamber of Commerce.

Vitrue

Vitrue We make brands socialThe Atlanta, Georgia company has a few different sets of software services, some of which also integrate in to Twitter. One is called the “Social Relationship Manager” and it includes ways to customize Pages, plan a schedule of marketing efforts on the page, as well as measure and moderate Page activity. Another, the recently-launched “Fan Management System,” lets a large organization create and manage sets of federated pages for local parts of the business; it includes both a central administrative tool and a customizable interface for individual pages. And, the company has free-standing applications designed for pages, including polls, quizzes, email sign-ups, and more. Clients include Ford, AT&T, MTV, and recently this interesting Yoplait fundraiser. It has raised a total of $12.2 million in funding from venture investors as well as Comcast.

Votigo

Video Contest, Video Contests, Photo contests, online promotionsFocused on making viral photo and video contests for social media in general, this Lafayette, Calif. company provides a range of customizable features for these contests on Facebook. Pages owners can create custom apps, add the app to their pages, upload their own videos, moderate comments and track usage with an analytics feature. Clients have included Simmons Beautyrest and Kohl’s. The company has raised $1.27 million from Headwaters Holdings.

Wildfire

Interactive Promotions for Brand Marketing by Wildfire Promotion Builder | Wildfire Interactive, Inc.This small Palo Alto, Calif. company focuses on building customized promotion apps for brands, including sweepstakes, contests, coupons, giveaways, and more. Back in 2008 its founders were running a travel adventure company at the time, and were looking for a better way to promote the company on Facebook — them solving their own problem led to creating this company, the story goes. The company was an fbFunder Facebook incubator winner earlier this year, and has been used extensively by Facebook itself to offer app and promotional contests. Other clients include Pepsi and Red Bull.

Learn more about building your brand and growing your audience with Facebook Marketing Service Provider Directory, and the rest of our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

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15 Responses to “9 Top Companies That Provide Facebook Page Management Tools”

  1. Dave Kerpen says:

    Thanks so much for the inclusion, Eric. We at theKbuzz do have offices in Boston and Chicago now too, and strongly believe that as great as automated tools can be, that the best value in Facebook and social media lies in person-to-person and person-to-many engagement. We think it’s really important to emphasize conversation over automation. So proud to be on this list with so many of our partners and friends. :)

  2. Sam Rubin says:

    Another new player to the field is SocialGrub.

    SocialGrub is a new service that brings powerful social media marketing tools to the restaurant and retail industry. By harnessing the power of the Internet and utilizing social networking resources such as Twitter, Facebook, MySpace and widgets, restaurants and retailers will be able to more effectively market and promote their businesses online through a broad range of social media marketing channels.

    SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

    SocialGrub supports the targeting (specific customer groups, regions, or stores, i.e.), scheduling, syndication and tracking of all offers created on the system.

  3. Sian says:

    A UK based company currently developing in the Social Media world is http://www.cite.co.uk. They design fan pages and applications for Facebook as well as set up WordPress and Joomla blogs/websites and Twitter accounts. They also work to improve SEO as well as building websites for big brands.

    They can help to boost a brand within lots of different areas of Online Media.

  4. Dr. Patrick MacNamara says:

    Excellent list, Eric!

    One of the companies I consult with is made up of six different divisions. Each division is just now getting started with Facebook and Facebook fan pages. This list will be invaluable as they begin the process of moving more “social”!

    Thanks again!!

  5. Peter Yared says:

    Hey Eric, great list… don’t forget Transpond, we offer a platform for native apps that has delivered Facebook apps for CBS, NBC, Lifetime, Universal Music Group, and many more large companies and brands! http://www.transpond.com Thanks, Peter

  6. Revue de blogs – Semaine 49/2009 « Digital Reputation Blog says:

    [...] 9 Top Companies That Provide Facebook Page Management Tools : liste de 9 entreprises spécialisés dans l’édition d’applications de gestion des médias sociaux. [...]

  7. eModeration's Social Media Round-up #16 - A Sense of Community - Blogs - Brand Republic says:

    [...] your brand isn’t quite there yet, you might like to peruse these handy guides: Inside Facebook: Top 9 Facebook Page Management ToolsTechipedia: How to Create the Perfect Facebook Fan Pageand iMediaConnection’s Upcoming Facebook [...]

  8. Footprints (09.12.09) | Chris Deary says:

    [...] 9 Top Companies That Provide Facebook Page Management Tools [...]

  9. Indie says:

    Try the Dragonfly!— Facebook management on the fly!

    Super groovy people who GET marketing!

  10. Nizam says:

    I’ve never used facebook before. I have a business, website: http://findmeasolicitor.com.
    Does it cost to set-up a facebook page/site for my business?

  11. links for 2010-11-07 says:

    [...] 9 Top Companies That Provide Facebook Page Management Tools (tags: facebook tools facebook-management) [...]

  12. Mark says:

    I think the biggest of all is ICUC Moderation

  13. raylene mcauther says:

    yo someone is postin peoples numbers and saying nasty things bout us>>i want tha page takin down now its under lilly weeks n has a dude as the picture>>its a fake page>>

  14. Effective Tagging and Presentation Techniques for Multimedia « says:

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  15. Social Media Round-up #16 | eModeration says:

    [...] Facebook: Top 9 Facebook Page Management ToolsTechipedia: How to Create the Perfect Facebook Fan Pageand iMediaConnection’s Upcoming Facebook [...]

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