Facebook Growth Increases in Latin America, Argentina Now Largest Country in Region

As we’ve seen in other parts of the world, Facebook continues to grow by more monthly active users every month in Latin America. This past month, it grew by 3.9 million users to reach 39.3 million monthly actives in the region, according to our Global Monitor report. This is up from the approximately 2 million it gained in September.

Argentina and Mexico continue to lead the growth charts, gaining 637,000 and 772,000 new users, respectively. Argentina also passed Colombia to become the largest in the region, with more than 7 million monthly active users. However, Mexico has a larger overall population and a lower Facebook penetration rate, so we expect it to pass Argentina at some point.

That’s among Spanish-speaking countries. Brazil is the largest country in the region, has the lowest penetration rate, and also gained 558,000 last month to be the third fastest growing country. If this pace continues, which it is on track to do, the Portuguese-speaking country will eventually be home to the most Facebook users on the continent.

Latin America

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11 Responses to “Facebook Growth Increases in Latin America, Argentina Now Largest Country in Region”

  1. Rachel says:

    Facebook users in Brazil tend to use it for games rather than social networking, and many complain they find Facebook too confusing. Orkut still holds strong as the #1 social networking site in Brazil, where people go to connect with friends.

  2. Numbers of Latin America says:

    [...] Copy + paste a post from the blog Inside Facebook, which speaks of the growth of Facebook in Latin [...]

  3. German Herebia says:

    Just wait for BOLA Soccer social game launch next January and expect a huge grow all over Latin America, mainly in Brazil. Bola teaser: http://www.youtube.com/watch?v=rkcdrmmt17k

  4. Anderson Da Silva Lima says:

    I’m brazilian and I use Facebook to connect with my friends. I die Orkut. Have much spam.

    I play games on Facebook, but i use connect and sharing Facebook features.

  5. Market Share of Social Networking Sites 2009 | DreamGrow Digital says:

    [...] Facebook Growth Increases in Latin America, Argentina Now Largest Country in Region. Brazil growing at a rate of 33 percent per month. Data from November 1, 2009. [...]

  6. Sotsiaalsete võrgustike turuosad 2009 « DreamGrow internetiturundus says:

    [...] Facebook Growth Increases in Latin America, Argentina Now Largest Country in Region. Brazil growing at a rate of 33 percent per month. Data from November 1, 2009. [...]

  7. Facebook bloqué par la Grande Muraille de Chine @Economie Numerique – Blogue du cours says:

    [...] graduellement s’il veut être numéro un dans tous les pays. Grâce aux récents progrès en Amérique du Sud, certains bloggeurs prédisaient en novembre dernier que Facebook pourrait ravir la position de [...]

  8. Social Gaming Roundup: Charities, Partnerships, and More says:

    [...] shown notable influxes from the Asian demographic in social gaming, we have also been seeing, on Inside Facebook, growth from Latin America. Though it is unfinished, a study from a Brazilian university is showing [...]

  9. Facebook Español | thelemongroup.net says:

    [...] via: insidefacebook.com Comparte este post [...]

  10. You Don't Get to 500 Million Amigos ... At This Rate | Fast Company says:

    [...] It can't be that Latin Americans in general aren't into social media; they are. Facebook has seen explosive growth there, as it has much everywhere. And the correlation between general population use and business [...]

  11. facebook design says:

    facebook users from Brazil seem to be the most popular on my website. I don’t know exactly why but your post is very interesting.

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