More movie companies are using Facebook to reward fans and followers of their films by offering everything from early trailers to choosing where a movie is released.  Disney is the latest to cater to the Facebook crowd, giving fans of its upcoming “Alice in Wonderland” remake a first look at artwork from movie posters.

The page for the Tim Burton adaptation of the classic story currently has close to 70,000 fans. Disney has been launching individual pages for characters, too, and the one for Johnny Depp’s Mad Hatter character collected the most fans of the three (no surprise there), with around the same number as the movie page. Disney then released images from movie posters on that page.

Movie fan pages are proving to be a valuable tool for film companies, but administrators have to know how to use pages in order to make them beneficial. The “Where The Wild things Are” fan page recently peaked at nearly 2 million fans, giving the studio a massive audience. Unfortunately, updates became less consistent, and fans are now defecting from the page. The administrators of the page missed out on any number of opportunities to cross promote other movies, projects, sponsors or any number of angles by failing to engage fans of the page or capitalizing on a huge following that they really didn’t have to work very hard to gain.

One success story in creating a more dynamic page is the efforts of the studio behind “Paranormal Activity.” The ultra-low budget film utilized social networking to help find viewers before ever even committing to theaters, thus ensuring the money would be waiting when the movie actually hit screens.

Disney isn’t updating the Alice-related pages very often, but they’re at least continuing to keep fans engaged. They’re offering up just enough content to keep the pages growing, and we’ll watch to see whether or not they increase their updates as the 2010 release draws closer.