77Agency, Techlightenment Release First Advertising Tools Based on the New Facebook Ads APIs

facebook-adsWe’ve been covering Facebook’s gradual rollout of the Facebook Ads APIs in recent weeks. Now, we’re beginning to see the first tools built on top of the APIs come to market. This week, two London-headquartered agencies, 77Agency and Techlightenment, are showing off what’s coming soon.

77Ageny’s new Facebook Ads tool lets advertisers manage multiple accounts, track conversions, run custom reports, bulk upload multiple campaigns and ad groups, and manage bids in real time. The agency says it is planning to license its tool to its finance, fashion, entertainment, telecom, publishing customers over the next few months.

“Our vision is that Facebook is going to be an alternative to Google AdWords. Facebook Ads is going to be a big direct response opportunity,” Marco Corsaro, Managing Director of 77Agency, told us from Rome this morning. “We have received a significant amount of queries from our clients who are already using Facebook Ads, and are interested in exploring our technology to do that in a better way.”

facebook-ads-api-77

London-based social media agency Techlightenment tells us that its new social ads management tool, called Alchemy, will be launching in “full beta” in the next couple of weeks.

Techlightenment director Ankur Shah says that their service features better budget control, dynamic copy creation, auto-optimization for CPM, CPC and CPA, and day-parting.

facebook-ads-api-tech

Both companies have been working directly with Facebook as part of the initial testing of the Facebook Ads APIs, an expansion to Facebook’s performance advertising platform that we think should have been launched a lot sooner. Managing sophisticated Facebook Ads campaigns has been a major headache for agencies to date, so giving them more automated ways of managing and optimizing spend is good for the entire ecosystem. We expect to see many more advertiser tools coming soon.

Learn more about building your brand and growing your audience with Facebook Marketing Service Provider Directory, and the rest of our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

2 Responses to “77Agency, Techlightenment Release First Advertising Tools Based on the New Facebook Ads APIs”

  1. Mike Saunders says:

    This kind of measurement and campaign management will finally give legs to managing effective social media campaigns.

    This is probably the most exciting news I have heard in a while.

  2. If I dream it … will you come and build it? « Damien Mulley says:

    [...] + Google Ad system application Facebook have opened their ad system API and already two applications are being built so agencies and companies can manage multiple accounts and campaigns. Google’s Adplanner tool [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us