Now Facebook Page Owners Can Target News Feed Stories By Location and Language
Facebook Page owners have been able to target “Updates” – Facebook’s term for message blasts that Page owners can send to fans that show up in a secondary tab in the Inbox – by age, sex, and location for a long time. Now, Facebook has added a new way for Page owners to target news feed stories to fans by location and language as well.
Here’s how it works. First, Page owners will notice a new targeting button to the left of the Share button on their Page. Clicking the targeting button gives Page owners two options: “Everyone” or “Customize.”
When “Customize” is chosen, Page owners can then specify language and/or city, state, or country targeting parameters for the News Feed story:
Overall, it’s a nice new way for Facebook to let Page administrators share the most relevant content into the stream. The new features will be especially useful for Pages with geographically diverse fan bases, like major celebrities and global brands, as well as local businesses. Now, Barack Obama can publish updates to fans around the world in their native language, Coca-Cola can target messages to users only in the appropriate regions, and chain stores can let fans in one particular city know about upcoming events or promotions.
November 19th, 2009 at 7:25 am
When is this feature finally available for normal profiles as kind of privacy option. It was announced by fb already 4 months ago.
November 19th, 2009 at 11:19 am
would love to see FB add dynamic count to this feature (ie, if i choose to target a status only to fans in California, what’s the number?)
November 19th, 2009 at 10:24 pm
It’s great that now fan page owners can target news feed stories by language and location wise. I just love this update.
November 30th, 2009 at 6:17 am
Great news for companies who are trying to localize their published/shared content efforts!
December 1st, 2009 at 6:14 pm
This powerful company continues to come up with innovative ideas that will help all of us get our message out there. Facebook is the master of its domain.
December 5th, 2009 at 9:02 pm
[...] Now Facebook Page Owners Can Target News Feed Stories By Location and Language – For some time it’s been possible for Facebook page owners to target messages to their fans by age and gender. It is now possible to send messages based on location and language. [...]
December 17th, 2009 at 4:45 am
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December 19th, 2009 at 8:05 am
[...] (Images sourced from Inside Facebook) [...]
January 1st, 2010 at 8:03 pm
[...] (Images sourced from Inside Facebook) [...]
January 25th, 2010 at 10:38 am
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February 11th, 2010 at 11:16 am
Have anyone figured out the specifics of cities? I frequently announce events that are a bit regional–worth a 1-2 hour drive.
If I post to “United States/San Francisco” will it only point to that specific city or will Facebook know enough to also include it for Fans in Oakland, Berkeley? What about small towns right nearby? FB ads let you target certain cities by radius–eg., 25 miles of San Francisco, which is very useful.