Comments on: Can the Advertising Offers Business Find Redemption In Social Networks?

By: Social Offers Come to Adknowledge’s Advertising Bidding Service

Social Offers Come to Adknowledge’s Advertising Bidding Service — Wed, 16 Dec 2009 18:45:40 +0000

[...] advertising from ad networks and running them inside of social networks; until recently, many offer companies also ran scammy ads from ad networks within their offer walls, although the industry has clamped down on the practice. Offers are [...]

By: With $12.5 Million in New Funding, gWallet Aims at Social Advertising Offers Industry

Tue, 01 Dec 2009 20:19:00 +0000

[...] this is in contrast to what many offer companies have historically done. Until more recently, most developers and offer companies focused on revenue: Developers demanding the highest CPMs [...]

By: Facebook bans offer providers Gambit and Tatto Media due to questionable ads | qface & sowmo sky

Sat, 21 Nov 2009 03:15:03 +0000

[...] Tatto Media has had a history of problems with alleged deceptive ads, but Gambit has reportedly been trying to play by the rules. Facebook outlined the actions it was taking on Nov. 5, but it did not name the banned companies at that time. The reason was repeat violations of Facebook’s guidelines for offers. A spokesman for Facebook confirmed that the companies mentioned in the post were indeed Tatto and Gambit. [...]

By: scottyb

scottyb — Fri, 20 Nov 2009 20:32:28 +0000

This space is so crazy. I’ve even hear pretty confirmed rumors that these offer wall people are actually selling slots on a CPM level out to affiliates to run offers that they may not be able to run through their offer providers. Skeeeetch.

By: “Here’s an alphabetical list of the companies we consider to be offer providers for social games” « ecpm blog

Fri, 20 Nov 2009 16:18:03 +0000

[...] via Can the Advertising Offers Business Find Redemption In Social Networks?. [...]

By: Bruce Christensen

Bruce Christensen — Fri, 20 Nov 2009 11:51:27 +0000

Wow…
Thanks for taking the time to give us an education and report on this issue..
Developers, advertiser network and social platforms need to work together to find solutions to making money in this industry.
Clean monetization models will be hurt if we don’t stand against deception.

By: Cindy Waters

Cindy Waters — Fri, 20 Nov 2009 06:20:27 +0000

“Facebook and MySpace are in the best position to enforce this regulation, as they can put the burden on developers to self-regulate by suspending their apps if bad offers are found.”

Agree they are in the power to do that but don’t know if this is still the case if there’s truth to TC’s speculation that Farmville is launching a destination site with FB Connect. Another reason to hope for more self-regulation all around.

By: goog scam

goog scam — Fri, 20 Nov 2009 03:41:54 +0000

Google all of a sudden displays ad links for few queries in top place of search results, that look exactly like search result links, and then writes “Sponsored Link” in far right corner. Users think those ads as search results and click through. Isn’t this clear deception? Why dont bloggers dare write about it, while the target smaller players?