Let Go Of The Things That Own You With A New App Promoting “Fight Club”
There’s no doubt that Tyler Durden would have some issues with Facebook, but a new Connect integration is now out promoting the 10th anniversary of the film featuring Chuck Palahniuk’s unforgettable character.
The Fight Club film adaptation of Palahniuk’s novel is celebrating its 10th year the release of an anniversary edition on Blu-ray tomorrow. To get in the spirit of the film, you can tap into a specifically-themed Facebook Connect application to say “Welcome To The Mayhem.” Once you Connect, you’ll see and hear clips from the film with your photos and information injected into the theme of the film.


We’ve seen several applications that are very similar, most recently a promotion for Discovery Channel’s Shark Week. The Shark Week promotion had an almost identical interface, pulling pictures and information from Facebook profiles to make the user a part of the story.
While it’s been 10 years since the release of the Fight Club movie, the character of Tyler Durden still resonates with fans. There are quite a few Facebook pages devoted to Brad Pitt’s character, with some of the larger pages boasting 2,000+ fans. There are even successful spinoffs using the character’s name, like the “What Would Tyler Durden Do?” blog and Facebook page that doesn’t actually have anything to do with the movie, but can probably attribute a good deal of its nearly 2,900 fans to its use of Durden’s name and image.
While Tyler Durden would probably be appalled at the concept and magnitude of Facebook, Fight Club director David Fincher seems to be intrigued by the social network. The director is currently working on a film chronicling the founders of Facebook and how success changed their lives.












