Facebook Encouraging Users to Spread Fan Badges for Pages Across the Web

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Justin Smith•Nov 18th, 2009

Advertising, Business, Facebook, Marketing

A few weeks ago, Facebook launched a new “widgets center” for businesses and users to create Facebook widgets for their websites or blogs. Originally in the widgets center were the Profile Badge, Photo Badge, Fan Box, Live Stream Box, and Page Badge. Now, Facebook is promoting a Fan Badge widget both in the widget center and on Pages that users are a fan of.

It works just like you’d think, promoting the Facebook Page the user is a fan of. Here’s how the tool to generate the Fan Badge widget looks:

Page owners can drive users to the wizard with their Page preselected in step 1 by choosing their Page from the drop down and copying and pasting the URL.

With Fan Badge widgets, Page owners have another way to encourage users to promote their page and drive more traffic (and fans) to it. Of course, this is good for Facebook as well – all the Facebook widgets out on the web act as a giant funnel bringing people in to the Facebook ecosystem.

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5 Responses to “Facebook Encouraging Users to Spread Fan Badges for Pages Across the Web”

1. Doug Pologe says:
   November 18th, 2009 at 6:18 pm

   It seems to me that there needs to be some kind of incentive for website owners to use these badges.

2. The Fan | Nedbank Debt Consolidation says:
   November 20th, 2009 at 10:36 pm

   [...] Facebook Encouraging Users to Spread Fan Badges for Pages Across … [...]

3. Fan page e Gruppi di Facebook: comunicare non è fare spam | Dario Salvelli's Blog says:
   November 22nd, 2009 at 3:00 am

   [...] esempio: se da un lato Facebook incoraggia la diffusione delle Fan Page con i badges da integrare in qualsiasi sito web, dall’altro da oggi non è più possibile inviare un [...]

4. Best Social Media Posts for week ending Nov 22nd 2009 says:
   November 22nd, 2009 at 8:24 am

   [...] Encouraging Users to Spread Fan Badges for Pages Across the Web – from Sharlyn Lauby (on Inside Facebook) Excerpt: A few weeks ago, Facebook launched a new “widgets center” for businesses and users to [...]

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