Inside Facebook

There are a couple dimensions to Zynga’s new $15.2 million funding. One is time. VentureBeat and peHUB reported the company’s latest regulatory filing earlier today. But, we heard rumors about “another round” of some sort that it was raising, back in April of this year.

One source, who previously said Zynga had raised more money in late June, has reiterated that point to us now. Meanwhile, Zynga has denied a new round of funding or not commented, at least up until today.

The filing shows that it was an extension of an existing round. That’s one of the ways that the company could have credibly denied a “new round” up to this point.

In terms of investors, the money apparently came from existing ones, as the filing — a legal document that the company has to submit to the government about any fundraising activity — doesn’t list any others. Zynga’s investors include: Kleiner Perkins, Foundry Group, Avalon Ventures, Institutional Venture Partners and Union Square Ventures, who together have put in $4o million to date; we have more recently heard that Zynga’s banker has been Allen & Co., and earlier this year the company was intending to raise a round worth between $500 million and $600 million.

Getting the Full Picture

The other dimension is space — between how much the company is rumored to be making and what its valuation is. We hear the valuation is around $625 million, although the company isn’t telling us anything beyond confirming the filing…

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