Inside Facebook

We’re seeing a lot of familiar pages on our list of the ones that gained the most fans this past week — pages for social games, the Turkish flag, etc. Here’s a look at the most interesting ones, that are showing the most consistent day-to-day growth on our PageData service.

	Name	Fans	Gain	Gain, %
1.	Monster Energy	686,256	+443,926	+183.19
2.	Texas Hold’em Poker	4,237,265	+404,422	+10.55
3.	Lil Wayne	2,586,174	+340,735	+15.17
4.	George Lopez	840,416	+228,732	+37.39
5.	Coca-Cola	3,996,865	+223,299	+5.92
6.	ZARA	1,582,223	+223,006	+16.41
7.	Mafia Wars	5,648,836	+218,872	+4.03
8.	Outback Steakhouse	282,930	+198,603	+235.52
9.	Türk Bayrağı	1,716,267	+176,221	+11.44
10.	Big Prize Giveaways	1,900,238	+125,822	+7.09
11.	Disney	2,139,812	+117,311	+5.80
12.	Sears	142,988	+114,049	+394.10
13.	The Reader’s Nook	180,258	+113,161	+168.65
14.	WONDER GIRLS	175,859	+99,383	+129.95
15.	Lady Gaga	4,346,088	+85,671	+2.01
16.	Disney Pixar	663,141	+75,174	+12.79
17.	Owl City	853,697	+74,553	+9.57
18.	Ryan Allen Sheckler	841,287	+72,017	+9.36
19.	National Guard	156,135	+70,319	+81.94
20.	The Artist’s Studio	88,903	+69,302	+353.56

Comedian George Lopez has a new late-night television show, Lopez Tonight. Perhaps the show, or advertising for it, his page has shot up by 229,000 fans to reach 841,000. Sure, 131,000 of those new fans were added on the 10th of the month, in what was probably Facebook folding in unofficial Lopez pages in to official ones. We normally don’t cover that sort of one-off growth, because it doesn’t signify that the page owner is doing anything interesting. In this case, however, Lopez’s page has continued growing since, by more than 10,000 fans each day. Either Lopez or a representative is keeping the page active with frequent updates. Interestingly, the page also advertisers a new, separate page for Lopez Tonight.

Outback Steakhouse also has a fast-growing page on today’s list; the restaurant chain has been running a giveaway promotion where it promises a free serving of “Bloomin’ Onion” onion rings to the first 500,000 to become fans. The company is not the first in its category to give away free food in order to gain fans, but the concept once again seems to be working. It has grown by nearly 200,000 since last week, to total 283,000 fans.

Disney is also continuing to see strong page growth — by promoting each new movie it releases on its page, instead of trying to create separate pages for each one. That’s a tactic other page owners should consider, as putting all fans into one page means they’re more likely to engage with each other about what you have to share with them. The latest movie appears to be “The Princess and the Frog,” following up on last week’s “A Christmas Carol.” The page, meanwhile, gained 117,000 to end with 2.14 million fans. Disney’s Pixar Studios also shows up on this week’s list, although there’s no big, new reason why, that we can see. There’s no new movie it’s promoting, and instead the featured video clips are behind-the-scenes stuff. Still, the page grew by 75,000 new fans to reach 663,000.

Other consistently-growing pages include musician Owl City and actor Jet Li, both of whom showed up last week. Owl City has a hot single out (or at least some people think so), which explains how it made the list. Jet Li doesn’t have any new movie out, though, so he seems to be growing based on his long-standing international popularity.