Inside Facebook

The Big Diesel is once again lending his fame to a Facebook campaign, teaming up with Toys “R” Us to help raise money for the Toys for Tots program. Toys “R” Us is donating $1 to the cause for every fan the Toys R Us Facebook page collects between now and Dec. 6, and Shaq-A Clause is onboard to help draw in fans.

The campaign is run through a “Shaq” tab on the Toys R Us Facebook page, and users can add to the contribution total by simply becoming fans of the page. Once becoming a fan, there is the usual option to post campaign information to news feeds, as well as a video message from O’Neal and a few links to the Toys “R” Us Web page with details about the Toys for Tots program.

Toys R Us has been partnering with Toys for Tots since 2004, but Shaq has been working with the toy retailer for more than a decade to provide toys and games for children. Both Shaq and Toys “R” Us are no strangers to Facebook marketing campaigns — Shaq has made a name for himself on Facebook with various promotions, and Toys “R” Us recently launched a dedicated Facebook application for its annual Big Book.

So far , the page has raised more than $12,800 through its Facebook endeavors, and those wishing to donate more can also contribute from a link in the application or in Toys “R” Us and Babies “R” Us stores.