Wendy’s has a new interactive campaign called Real Time based around their Bacon Deluxe burger, and the quick-serve restaurant is relying on Facebook and Twitter users to spread the word about their latest bacon-centric offering.

The Facebook part of the ad campaign is accessible from a new “Bacon” tab on the Wendy’s fan page, and offers users a chance to proclaim their love for Bacon in their news feeds. To further spread word of the campaign, many of the items on the Wendy’s menu that feature bacon are available as free branded virtual gifts that users can give their friends. The Real Time campaign web site also incorporates Connect, with a feature that gauges users’ “realness” before posting it to their news feeds with a link inviting friends to test their own level of “real.”

Most of the features of this campaign link to a Wendy’s Twitter account with the handle UrBaconMeCrazy, which currently has close to 500 followers. Twitter is also featured heavily in the main interface of the Real Time site, with the ability to follow those with posts about Wendy’s, bacon, and some seemingly random topics that pop up on the page.

Users are also encouraged to share their stories through photos and videos, and Wendy’s is handing out free burgers for a year (in the form of a $200 gift card) to one submission every day. However, Wendy’s has yet to post any of the videos directly to its Facebook page; currently there isn’t even a tab or place for videos on the fan page.

The burger chain is currently trailing many of its quick-serve competitors by a wide margin — its 210,00-plus fans are far fewer than the 1-million or more that some restaurants enjoy (although it’s better than Burger King’s lack of a Facebook presence). The interactive and engaging nature of this campaign, plus the fact that it deals with a popular Facebook topic like bacon, should help to boost the popularity of the page.