Comments on: Some Top Chocolate Maker’s Facebook Pages Are Sweeter Than Others

By: david klein

david klein — Thu, 24 Dec 2009 06:07:43 +0000

Great article…..I am the man who invented the Jelly Belly jelly bean back in 1976…A documentary of my life has been selected to be shown in January 2010 at the Slamdance festival in Park City Utah.. A trailer can be viewed at http://www.candymanfilm.com david klein

By: FB_307820

FB_307820 — Wed, 04 Nov 2009 01:22:37 +0000

Wow–you guys are fast!!

By: Chad Catacchio

Chad Catacchio — Tue, 03 Nov 2009 21:57:42 +0000

Hi Al,

Thanks for the feedback. I had meant to say that Skittles, unlike most of the brands, doesn’t put their message first and instead puts the Fans’ feed up front. Sorry if that wasn’t clear.

On the second part about Kit Kat, I did see that Kit Kat was both listed as a Nestle and a Hershey’s brand but as you said, I went with Nestle when I saw their artwork – thank you for pointing out that Hershey’s licenses Kit Kat in the US, and thanks for reading!

Best,
Chad

By: Eric Eldon

Eric Eldon — Tue, 03 Nov 2009 20:36:38 +0000

Thanks, Al.

We’ve corrected the article.

By: FB_307820

FB_307820 — Tue, 03 Nov 2009 20:12:21 +0000

Some interesting observations made in this article marred by incomplete research.

Clarifications:

1. The author says that “Unlike a majority of the brands covered here, Skittles leaves their Wall wide open for fans to post.” Not true.

When I went to all of the pages, consumers could easily post to the Wall. Butterfinger, Crunch, and Snickers all had many consumer posts on their walls, ahead of any brand posts.

2. KitKat in the US is made under license by Hershey’s, not Nestle. The FB page the author mentions (and has screenshots of) is from the UK page, not the US page. Tipoff: Kit Kat wrapper in the US looks much different than the int’l version.