Facebook’s Home Page Redesign Hits Some Apps on Our Top 20 List This Week

In the first of many significant changes that Facebook is rolling out to its developer platform, the company introduced a new home page news feed on October 23rd. This new design makes the default view of users news feed an algorithmically-tuned “Top Stories” feed, with the live stories feed still available through the click of a button on the home page. The change may now be significantly impacting the growth and engagement numbers of applications, although the change is so new that this is the first week where we might see meaningful evidence.

Top Gainers This Week
Name MAU Gain↓ Gain, %
1. icon Happy Aquarium 22,752,109 +4,400,134 +19.34
2. icon Café World 27,977,880 +4,163,216 +14.88
3. icon Quiz Monster 12,302,010 +2,265,815 +18.42
4. icon Roller Coaster Kingdom 14,518,281 +2,158,859 +14.87
5. icon FarmVille 62,923,096 +1,262,767 +2.01
6. icon Death Story 1,055,404 +1,055,388 +100.00
7. icon Bejeweled Blitz 10,234,486 +846,585 +8.27
8. icon Pet Society 21,521,684 +807,488 +3.75
9. icon Causes 35,115,566 +742,522 +2.11
10. icon Restaurant City 18,012,216 +557,768 +3.10
11. icon Facebook for iPhone 16,788,696 +551,573 +3.29
12. icon Island Paradise 4,561,588 +544,542 +11.94
13. icon Friend Quiz 4,799,588 +487,141 +10.15
14. icon friend.ly 4,218,246 +484,610 +11.49
15. icon Halloween Haunting 1,484,842 +466,949 +31.45
16. icon QuizBone 824,832 +448,767 +54.41
17. icon Mobsters 2: Vendetta 3,934,386 +435,068 +11.06
18. icon Who was i, in my past life ? 2,223,331 +393,270 +17.69
19. icon Your Marriage 6,769,873 +384,507 +5.68
20. icon *Sexy City* (Beta) 2,079,499 +355,051 +17.07

And, so, this past week, applications continued to do very well, according to our top 20 apps list drawn from our AppData service — especially apps of the social gaming variety. At least these games are doing well in terms of gaining more monthly active users, as at least some appear to be seeing their daily active user counts level out despite the growth.

However, given all the other changes Facebook has planned for the platform in the next few months, watch for potentially big shifts in our weekly lists going forward.

For those not familiar, there are a few reasons why the news feed changes could be impacting apps. Top Stories uses an algorithm to figure out what your friends are doing that will be most interesting to you, which is in essence how the news feed worked before Facebook switched to the live stream in March. Now, Facebook has said, Top Stories is based in part on engagement factors like how often you comment or like other peoples items — although the company has not made all of the details of the algorithm available.

Cafe World-1

Also, both the new Top Stories feed and the live feed now contain photos, events and other content that formerly appeared in the “Highlights” section on the right-hand side of the old home page. Putting all this content into the feeds means potentially less room for the stories that users share with each other about their actions in apps.

In terms of the user experience, the result for most users is that they see fewer stories about apps than before. So in order for an app to maintain its daily user base, people actually have to want to use it.

The fastest-growing game this week is virtual decorating game Happy Aquarium, made by a publicity-eschewing company named CrowdStar. The app has had a few big weeks, and this past one it gained 4.40 million users to reach 22.8 million monthly actives. In terms of daily active users, though, the app has stayed relatively flat at around 6 million.

Quiz Monster-1

DAUs also appear to have flattened for Zynga‘s latest hit, Café World. The virtual restaurant game gained 4.16 million to reach 28 million monthly actives. But DAUs have apparently flattened since the redesign went into place, with around 7.76 million as of yesterday.

Going on down the list, DAUs appear to have stayed fairly flat for most games. The simpler apps, however, are getting hit harder. At number three in this week’s list, in terms of MAUs, is quiz-making app Quiz Monster. It gained 2.27 million MAUs, but saw its DAUs plummet from around 1.15 million the day before the new stream to around half that on every day after.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

5 Responses to “Facebook’s Home Page Redesign Hits Some Apps on Our Top 20 List This Week”

  1. Case Ernsting says:

    The algorithm approach to social media profile views makes perfect sense. I feel like Facebook has been gearing up for this presentation style for awhile now. It will only enhance the user experience and cut down on the random-ness that has dominated News Feeds for the past 4 years.

  2. Laurent Courtines says:

    What I have noticed is that Zynga has recognized the issue and is encouraging users to become “fans” of the games.
    There is a reason for this shift I believe.
    1. Individual game stories will have a hard time making the algorithm feed as they have NO engagement.
    2. Fan pages for BIG games receive HUGE amounts of engagements. From likes to comments these stories may remain in a persons feed for hours.

    I might suggestion tracking likes and comments on apps just to get this new measurement!

  3. News Feed Optimization: Top App Developers Promoting Becoming a Fan says:

    [...] these stories may remain in a persons feed for hours,” as commenter Laurent Courtines said [...]

  4. Scamville: i videogiochi su Facebook sono poco trasparenti? – Club dei media sociali says:

    [...] più famoso di Zynga: è una fattoria da gestire con 62 milioni di iscritti nel mondo. A guardare la classifica delle applicazioni nel social network, Farmville è la più gettonata, seguita a distanza da altre (la seconda, Causes, arriva a 35 milioni). Per [...]

  5. Top Game Growth Slows, More Companies Rise on This Week’s Top 20 List says:

    [...] whatever reason, some of the biggest games on Facebook seem to be growing slower this week versus last week, according to AppData. Specifically, the past few months have seen Zynga’s FarmVille — and then [...]

Inside Facebook Sponsors
LifeStreet Votigo GREE Frima Appmau Shoutlet Nanigans PangeaMedia
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.