Huffington Post Gets More Traffic From Deep Facebook Connect Integration

Breaking News and Opinion on The Huffington PostLiberal political news site The Huffington Post first integrated Facebook Connect last January, then it launched a new part of the site in mid-August, called Social News, that let users share and comment on news stories with their Facebook friends. Some results are, and they seem pretty good.

First, to try to gauge the overall effect of Connect on HuffPo’s site, here’s some general numbers. The news site’s traffic doubled in the past year to 6.83 million unique visitors last month, according to comScore; Nielsen, meanwhile, reported that the site grew 26% over the same period to reach 9.47 million.

Now, for Facebook numbers. HuffPo told PaidContent yesterday that Facebook referrals added up to 3.5 million visits in September, up 190% from July and up 500% in January.

Given that HuffPo’s Facebook numbers are self-reported, we don’t know exactly how they fit in with comScore’s or Nielsen’s numbers. But it told PaidContent that Google Analytics shows it reaching 27 million monthly uniques for September — so, Connect helped to generate nearly 13% of the site’s September total traffic?

HuffPost Social News

Meanwhile, the number of comments grew from 1.7 million to 2.2 million in July (we assume that means comments per month). 15% of all comments are now coming from Facebook, according to the article.

As some large newspapers have lost readers, the fact that HuffPo was able to grow — especially in a non-election year — seems at least partly attributable to Connect.

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6 Responses to “Huffington Post Gets More Traffic From Deep Facebook Connect Integration”

  1. Huffington Post Gets More Traffic From D… « /SAbackchan says:

    [...] http://www.insidefacebook.com/2009/10/20/huffington-post-gets-more-traffic-from-deep-facebook-connec...   [...]

  2. scott moore says:

    it seems like a fairly simple formula, lower the barriers to signing in and it easier for people to participate. (for example, my phone browser makes it harder to use fb connect than tapping in fields)

    Also, HufPo might align well with the middle to upper middle class, more educated demographic of fb. using fb connect is a good idea becauseit simply lower barriers to participation,but your own milage may vary.

  3. Linkwertig: Bing, Google, Twitter, Facebook, Ning » netzwertig.com says:

    [...] » Huffington Post Gets More Traffic From Deep Facebook Connect Integration [...]

  4. Peter Komrakov says:

    Cool

  5. Content: The Next Frontier For Media and News Organizations | SocietyofMe says:

    [...] content through familiar social networks. The results showed astounding results; reporting up to a 500% growth in monthly referral traffic from Facebook after the [...]

  6. Twitter & Facebook als Trafficbringer says:

    [...] der anderen Seite liest man von der Huffington Post, die enormen Zuwachs dank Twitter & Co. erhalten [...]

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