Inside Facebook

With so many ways to build presence and engage on Facebook, many of you have been asking for a more hands-on accelerated introduction to cover the full Facebook marketing landscape. As a result, Inside Facebook is excited to be partnering with Facebook Era author Clara Shih to offer an intensive two-hour crash course on Thursday, October 22, kicking off a new Inside Facebook Marketing Workshop series. Final registration at $149 opens today at 8am PST/11am EST and ends next Wednesday or when the workshop is sold out.

The first Inside Facebook Marketing Workshop is an intensive and comprehensive two-hour Facebook marketing training session led by industry experts Clara Shih, author of The Facebook Era, and Justin Smith, Founder and Editor of Inside Facebook and author of The Facebook Marketing Bible.

Justin and Clara will lead workshop participants through a crash course in Facebook marketing products and strategies – focused on Facebook Ads and Facebook Pages – equipping marketers, businesses, and brands to navigate the Facebook marketing ecosystem and execute successful Facebook marketing campaigns. Some topics which will be covered:

I. Facebook Consumer Psychology

Creating a winning campaign on Facebook requires a deep understanding of the new Facebook audience psychology. Hypertargeting and news feed updates are creating new social norms around how people interact, share, and make decisions across their personal and professional lives. More than ever, loyalty and referrals from existing users are the marketer’s most effective and cost-effective way to get results.

II. The Ins and Outs of Hypertargeted Facebook Ads

Data on social networks, such as where people are from, what they are interested in, and who their friends are, with the right privacy controls in place can then be implicitly or explicitly mined to make business interactions more tailored, personal, and precise. On Facebook, advertisers can now “hypertarget” ads to specific audience profiles based on any of the information captured on user profiles, including location, gender, age, education, workplace, relationship status, relationship goals, and interests.

III. Building the Right Facebook Presence

Now that you’re ready to build your Facebook presence, what should you know about building and managing your Facebook Page? See how successful businesses and brands are creatively managing their Pages in ways that best fit their products and strategy in order to gain insights on how to best manage your Facebookh Page. Learn how to use Facebook’s analytics tools to their full potential to maximize your success and learn what’s working and what’s not working – every day.

Sign Up Now!