Energizer is challenging players of the popular Rock Band console game to build unique Facebook pages for their bands — and get a chance to participate in a 20-hour “Advance Into Overdrive” Battle of the Bands concert in New York City. The promotion is highlighting battery-maker Energizer’s sponsorship of the in-game Battle of the Bands feature that allows Rock Band players to challenge one another for prizes.

The contest uses a Facebook application that requires bands to create a new Facebook page and populate it with creative content to build an online fan base. The band that makes the most interactive, fan-driven page will decide who gets to make the trip to Times Square to participate in a concert-style 20-hour game playing marathon — that will also be streamed live through the contest site.

This concert is the first in the “Advance Into Overdrive” series that will appear in the game, beginning Nov. 16, and allow bands and individuals to challenge one another online through three advancing stages of play. Winners will eventually be crowned, with prizes ranging from the entire 800 song Rock Band DLC catalog and a year’s worth of Energizer Advanced Lithium batteries to t-shirts and other various game-related items.

Anyone wishing to participate in the contest to rock in New York City can start building their rock star-worthy pages today. The contest will run through Nov. 3, with the concert taking place at the MTV store in Times Square on Nov. 13.