Slash, the Rocker, Doubles His Facebook Fans to 1M in a Few Weeks. Why?

10423_144157942438_48706027438_2491257_8375437_nOver the last few weeks, we’ve been noticing that rock guitarist Slash, formerly of Guns N’ Roses, has doubled his number of Facebook fans to 1 million (i.e. that’s more than Oprah). Okay, for all of the Slash/GnR fans out there, we know he’s a talented guitarist. But his page was hardly growing until around September 23rd, when it started gaining thousands of new fans.

Meanwhile, Guns N’ Roses‘ own page is poking along at 345,000. Sure, Slash left the group in the mid-90s — so what about his new band, Velvet Revolver? We don’t even see an official page for it. Another possible cause: Slash has been playing live concerts recently, ahead of a solo album called “Slash & Friends” slated for release next year. However, we haven’t seen any sort of of massive ad campaign for that album, or anything else to do with Slash.

Facebook users have suddenly and spontaneously started expressing their long-standing love for Slash by becoming fans of his page.

Facebook Slash

And it appears Slash (aka Saul Hudson) has been doing a great job of fostering that love. For months, he has been actively updating his Facebook page multiple times a day, using the mobile text feature. He’s even feeding messages from his Facebook page to his Twitter account (which itself has around 100,000 followers). Thousands of fans are liking and commenting his every update. Maybe all this interaction is what’s driving the growth, although it doesn’t explain the surge of the last few weeks.

Any more ideas about what’s going on? Let us know in the comments.

Slash Facebook Page Metrics PageData

Note: The drop-off in the growth graph, above, appears to be due to a data-reporting delay rather than an actual drop-off.

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8 Responses to “Slash, the Rocker, Doubles His Facebook Fans to 1M in a Few Weeks. Why?”

  1. Jason F. says:

    A few weeks ago, I noticed that Facebook replaced ads with fan page solicitations. I think Slash was one of them. His competition was Randi Zuckerberg and other facebook staff. I wonder if that helped seed the audience more diversely than organic growth ala GnR and VR’s fan pages would have.

  2. Brian Breslin says:

    hmmm, this does seem slightly unlikely. i’ve seen a number of pages suddenly JUMP. wonder if there is a service that is being hired to jump start these pages…

  3. Derek says:

    Wow, was there a spike in his twitter followers as well?

    I’m sure that has helped, and maybe it’s his types of messages and when/how often he sends them that get’s so many fans to engage in them. I wonder if this was intentional…

    Derek
    Facebook Application Development
    http://www.facebookster.com

  4. Adam Sherk says:

    With a hat like that, who wouldn’t become a fan? :)

  5. Pierro Marie (pierro) 's status on Thursday, 15-Oct-09 04:04:13 UTC - Identi.ca says:

    [...] http://www.insidefacebook.com/2009/10/14/slash-the-rocker-doubles-his-facebook-fans-to-1m-in-a-few-... a few seconds ago from web [...]

  6. Brad Brewster says:

    I think it this:

    >>A few weeks ago, I noticed that Facebook replaced ads with fan page solicitations.

  7. If fans are not coming to you, go to THEM « Band Marketing Blog says:

    [...] http://www.insidefacebook.com/2009/10/14/slash-the-rocker-doubles-his-facebook-fans-to-1m-in-a-few-w... [...]

  8. Slash’s Rocking Facebook Fan Page, Explained says:

    [...] the last few weeks, we noticed that former Guns N’ Roses lead guitarist Slash was all of a sudden getting popular on Facebook. Instead of just gaining a couple hundred users a [...]

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